2010 Toyota Tundra With Work Truck Package To Debut At San Diego Auto Show

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Most of the auto industry will be shut down for the holidays except the 2009 San Diego Auto Show (Dec. 31, 2008 to Jan. 4, 2009), where the 2010 Toyota Tundra Work Truck Package will make its debut with a marginally freshened front end.

Aimed at commercial truck buyers, the decontented Tundra Work Truck Package will be available on two-wheel and four-wheel drive Regular and Access Cab (pictured) models, in standard and long bed configurations and with a choice of six-cylinder or eight-cylinder engines.

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According to Toyota's press release, Tundra models equipped with the Work Truck Package are expected to carry a discount that will range from $550 to $655 less than the Tundra's  suggested retail price, depending on the model. For comparison, a 2009 two-wheel drive Regular Cab Tundra with a 4.0-liter V-6 starts at $22,390, which should put the Work Truck Package Tundra in the $21,000 range.

On the outside, the Tundra Work Truck Package will include a newly revised two-bar grille, with black surround, plus de-chromed front and rear bumpers and manual rearview mirrors.

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Inside will be washable vinyl bench seats and rubber floors, a black plastic instrument panel and HVAC controls, including, voltage, oil pressure and warning lamps in place of gauges. The ignition key ring and glove box lighting will be deleted along with map and door courtesy lamps. The package also removes cruise control and remote keyless entry as standard features, although separate Work Truck packages will be offered with these features.

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Comments

Leave it to Toyota to take an already ugly piece of crap "Truck" and make it uglier. Didn't think it was possible. Theres nothing to this thing... Thank god for FOrd and the F-250's - Those are true work trucks!

what kind of recalls do they have this year.....

I like there advertising.... Can you say brain wash. Big difference between built and assembled. Where is your money going? That truck is only assembled here. Built in JAPAN. Hungry eat your foreign truck.

Maybe if they shift the radio and climate controls over a tad more to the right the driver won't even be able to see them.

That's one UGLY dash.

You good old boys sound a little scared. Toyota builds the best 1/2 ton.

If I needed a work truck, I'd get one of these. Toyota quality at a cheap price can't beat it. Yea the good ole boys with thier fourth grade education don't like anything but what their daddy told them to drive.

Great work truck. Toyota quality at a low price, you can't beat that. Of coarse the good old boys won't like it since its not a Ford or Chevy.

It looks like Toyota has learned from the market results on their "fleet trucks". Stripped down is a great idea for a work truck. Less initial cost and less stuff to get messed up. Since it won't be a family vehicle vinyl seats, rubber floors, and no chrome make sense.

I didn't think the Tundra could get any uglier. If it wasn't the looks that drive people away from this truck it would be that they are poorly designed and built.

Did away with chrome bumpers because they couldn't make them quit rusting. It does look cheaper on the inside. I wonder if it has the self lowering dashboard. The grill looks even worse than before.

Looks great. Toyota's current models are pretty well equipped, but I'm sure a work truck model that's a bit less equipped would be good for fleets.

Since Ford, GM, and Chrysler can't seem to build a vehicle that will last longer than a year another company has stepped up to take over.

Still waiting to see if Toyota decides to build the 1 ton dually HD model with the Hino Diesel and the 6 speed manual tranny.

ugh!! oh yea like slapping that ugly ass grille on that pos will make it look any better FAIL AGAIN!!

Another example of how Toyota just doesn't understand the American truck market. They're nice for weekend warriors (and similar posers), but this isn't a work truck.

Toyota counts on rednecks with 3 grade educations to buy this truck. It is the least capable of any full size truck and thats why they only sell 6000 units a month. Soon to close- Princeton Indiana truck plant and Elizabeth Kentucky Camry plants, Toyota's heading south to Missisippi where adult 3rd graders are abundent.

I don't like it, and I'm not a "Good Old Boy"--how so very dismissive of some of you. Rather, I'm an Ivy League-educated, middle-class, white-collar suburbia-dweller.

This truck is what it is: a cheapened version of an unpopular vehicle. The ergonomics are--still--simply dreadful, Toyota somehow made the interior even less appealing, and the cost-savings to the customer are no where near the value-lost in reduced content.

It's more "fleet special" truck than "work" truck.

It's a patch job in an effort to stop the spillage of crimson ink. Toyota has and is losing a bundle of money on this venture, and this is a sad effort on their part to try to stem the tide. What it is is a weak attempt to bringing more choice to the traditional "buy what we say you should buy" Toyota way of doing things.

Can't say to much about the looks but my 08 5.7 is one of the best work trucks I have had for my trucking business. I have had them all and it pulls my Sterling tractor at 15000 lbs as good if not better than any of them & I have had 3/4 ton most of the time but don't need them anymore.

after watch the youtube video's of the chassis flex of the tundra and the ford truck challenge you coulden't give me a tundra and not to mention it looks like a bass fish!

Foreign huh?

Some interesting facts........ The numbers aren't exact but they are very close. GM - around 40% of a GM car is built in the U.S. the rest is either supplied, assembled or otherwise provided to the U.S. by another country. The Tahoe, Escalade, and Denali have radios and a couple other parts from here. The rest comes from other countries (even the window glass comes from China). Chrysler is about the same. The Dodge pickup has less than 40% of the parts originating from the U.S.. Ford is doing "good". They build around 45% of their autos in the U.S......... Toyota - builds almost 65% of the fleet in the U.S.. 98% of the "profit" from our North American operations stays in the U.S. for reinvestment in operations. We have plans to increase our U.S. build rate to over 75% as markets allow. So I ask....... How foriegn is Toyota????

BOYCOTT THE BIG 3!! I've bought my last American made car!! Those execs in Detroit are using their companies as their own personal cash cows. Now they want the taxpayers of this country (who can't afford to buy their kids a Christmas present and are LOSING THEIR HOMES TO FORECLOSE) to bail them out of a situation that their GREED and ARROGANCE created in the first place.They should be tried on embezzlement charges and thrown in jail.

Even tho they make it here.its owned by a Foreign company(toyota japan) so....the pos..is.... foreign...get over it!

It's not about where it's build, it's where the money is repatriated. I stick with my Jeep.

Step in the right direction, as I think a higher percentage of full size light trucks will be bought by fleets in the coming years. All Toyota needs now are 3/4 and 1 tons, a diesel option, and some better styling. The Tundra is a great truck, but the styling is just plain weird!

Funny...I don't recall Toyota begging for bail out bucks.

well if you dont like it them move to japan.

Comon you guys...Toyota is building a nice truck. I've had several Chevys, GMCs and the last two were F-250s. I only went to the Tundra 5.7 because of high diesel prices last summer. This thing tows better that my diesels. It is so comfortable that I got rid of my car and use the Tundra for work and play...1000 miles per week average. So far I have 17K miles on it and the overall avg. milage (with a little towing) is 18.4. I consider this to be remarkable considering the power available. I've had a few minor issues and the dealer has been excellent at making everything perfect. Yes I can fee the "bed shake" on some bumps and some of the interior controls are a stretch to reach. Bottom line...if I had to buy another truck I would get the same one I have now...maybe with the navi option.

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