According to the Specialty Equipment Market Association's 2008 Light Truck Report, last year Cadillac Escalade EXT owners spent more than any other pickup owners on aftermarket accessories, like spray-in bedliners, lift kits, tool boxes and iPod connectors.
SEMA says full-size-pickup owners spent an average of $1,831 on accessories, while compact/midsize truck owners averaged $835 for aftermarket gear. Cadillac Escalade EXT owners came out on top, averaging $5,814 per truck. That was more than twice as much as Chevy Avalanche owners and seven times as much as Dodge Ram owners.
Not surprisingly, the Cadillac Escalade EXT also had the highest percent of owners earning more than $100,000 per year, at 71 percent. Cadillac sold 4,709 Escalade EXTs in 2008 and 7,967 in 2007.
Here are the average amounts spent on accessories by truck type:
No. 1: Cadillac Escalade EXT - $5,814
No. 2: Chevrolet Avalanche - $2,652
No. 3: Nissan Titan - $1,468
No. 4: Lincoln Mark LT - $1,414
No. 5: Toyota Tundra - $1,338
No. 6: Ford F-Series - $1,040
No. 7: GMC Sierra - $975
No. 8: Chevrolet Silverado - $957
No. 9: Dodge Ram - $819
No. 1: Honda Ridgeline - $1,441
No. 2: Chevrolet Colorado - $1,011
No. 3: Toyota Tacoma - $988
No. 4: Nissan Frontier - $987
No. 5: Dodge Dakota - $982
No. 6: GMC Canyon - $850
No. 7: Mitsubishi Raider - $688
No. 8: Ford Ranger - $565
SEMA surveyed more than 1,600 new truck owners about the types of accessories they had purchased or planned to purchase to create the lists. Respondents were required to own or lease a 2007- or 2008-model-year pickup.