Indian auto manufacturer Mahindra has filed claims on two names with the U.S. Patent and Trademark Office: TR20 and TR40. The alphanumeric identifiers appear to be candidates to replace the previously announced and discarded "Appalachian" badge for its upcoming imported diesel pickup.
"We have no comment about the names at this time. They were recently trademarked by Mahindra," said Mahindra's Max Gates on Wednesday at the New York Auto Show. Gates was recently appointed vice president of marketing for Global Vehicles USA; GV USA is Mahindra's U.S. distributor, based in Atlanta.
GV USA spokesperson Mike Geylin said Mahindra expects to build awareness with buyers around the Mahindra brand instead of emphasizing vehicle names in its marketing efforts.
GV USA has previously said it would import fully-assembled two and four-door versions of the 2.2-liter inline four-cylinder diesel pickup by December. It's expected to have fuel economy ratings as high as 30 mpg and 1.3-ton hauling capability.
While Mahindra won't say so, TR20 and TR40 appear to indicate the two and four-door cab configurations.