Dodge Ram 1500 Ranked Top in Quality by Strategic Vision
Last week, J.D. Power and Associates gave its nod to the Ford F-150 and Toyota Tundra as the top full-size trucks in JDPA's Initial Quality Study. This week, it's the Dodge Ram 1500's turn. Consumer research firm Strategic Vision has awarded the half-ton Ram 1500 the best "Large Pickup" ranking in its 2009 Total Quality Index. In fact, the Ram scored the highest of any truck in the 15-year history of the TQI study and 15 points higher than it did last year.
"Our all-new 2009 Dodge Ram is rated by owners as the best truck ever built," Doug Betts, a senior vice president at Chrysler, said in a news release. "It is a game-changing, class-leading truck that is second to none. This award confirms that we are making significant changes and improvements, which enhance the overall ownership experience and are being recognized by our customers."
What were the features that Ram 1500 buyers liked most? The survey showed strong numbers for the new RamBox side-saddle storage, and the interior got the best score ever granted by full-size-truck customers.
Strategic Vision's TQI is based on buyers' ratings of all aspects of truck ownership, from buying and owning to performance and driving. A total of 20,101 buyers who bought 2008 and 2009 models from September to December 2008 were surveyed.
Here's how the Dodge Ram stacked up against all large pickup trucks:
Dodge Ram 1500 - 899 points
Ford F-150 - 883 points
Nissan Titan - 881 points
Chevrolet Avalanche - 877 points
Toyota Tundra - 867 points
Chevrolet Silverado 1500 - 842 points
GMC Sierra 1500 - 799 points
Segment Average - 862 points
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