F-150, Ridgeline, Tundra Top JD Power and Associates Quality Study
The recently redesigned 2009 Ford F-150 and 2009 Toyota Tundra have tied for first place in the annual J.D. Power and Associates Initial Quality Study in the Large Pickup category. Both scored an average rating of 88 problems per 100 trucks in a new-owner survey, which measures both design-related problems and defects in the first 90 days of vehicle ownership. Overall, the industry average for initial quality is 108 problems per 100 vehicles in 2009.
It’s unusual for a model in its first year to achieve a top score. Conventional wisdom says it takes time for a new car or truck to work out the bugs, but Bennie Fowler, Ford group vice president for global quality, says the new F-150 is different.
“Back in the design phase we were already thinking about quality,” Fowler said. “We did a series of virtual prove-outs [in computers] that simulated bringing the F-150 out of design and into production on the assembly line.”
Ford also spent more time than it ever has before preparing assembly line workers to build the F-150 at its new New-Model Quality Center, which recently opened at the historic Rogue Manufacturing Complex next to the Dearborn truck plant where the F-150 is built.
Toyota is happy with its results too, after missing the top spot last year.
"We're very pleased with the Tundra's ranking in this year's IQS, but we also want to congratulate Ford and the F-150 for its ranking too," Toyota spokesman Sam Butto said. "But we feel that [measuring] quality is a marathon, not a sprint. Toyota continuously judges the quality of its cars and truck in many different ways, including owner satisfaction after three years, Consumer Reports and our studies of maintenance performed on Toyota vehicles. We believe Toyota has the best quality and dependability of any vehicle available."
The 2009 Honda Ridgeline took home the award for highest initial quality in the Midsize Pickup category.
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