Now that we've learned that Volkswagen is going to name its upcoming pickup "Amarok," after the Inuit word for "wolf," does the automaker from Wolfsburg, Germany, also have plans to sell it in the U.S.?
A quick search of the U.S. Patent and Trademark Office application database reveals that VW has already registered the Amarok name (USPTO serial No. 79043414) for use in this country, even though VW has only announced plans to sell the truck in South America, Europe, Asia, Africa and Australia.
One potential hurdle to U.S. sales of the Amarok is the so-called "chicken tax" that adds a 25 percent federal import tax to most foreign-built pickups. The Amarok will be built at VW's manufacturing plant in Pacheco, Argentina.
The term "chicken tax" originated in the early '60s during a trade dispute between the U.S. and Europe over U.S.-imported chickens, which were slapped with a special tax to protect West German farmers. The U.S. responded by slapping a 25 percent tariff on trucks imported from Europe.