Volkswagen's upcoming midsize pickup has been given the robustly unusual name "Amarok." The name comes from the Inuit word for "wolf."
"The Inuit regard the wolf as the king of the wilderness, an impressive figure due to its strength, robustness, endurance and superiority," VW said in a press release this morning. "This name also means 'he loves stones' in the Romance languages, which are spoken in the major markets in Brazil and Argentina."
VW will build the truck at its manufacturing plant in Pacheco, Argentina, for sale in South America, Europe, Asia, Africa and Australia. A year ago the company had considered killing the pickup for the European market, but it appears that thinking has changed.
"This name fits to a tee the characteristics of our pickup, which will set new standards in its class. We took great care selecting this name, which can be used globally. The Amarok is meant to invoke positive associations in all relevant international markets and make a more convincing argument than its established competitors right from the start," said Stephan Schaller, CEO of Volkswagen Commercial Vehicles.
The Amarok will be launched as a double-cab pickup with four-wheel drive. A regular cab version will follow later. Engines are expected to include both diesel and gasoline direct-injection.