Report: End of the Road for Ford Explorer Sport Trac

Report: End of the Road for Ford Explorer Sport Trac

Automotive News reports that 2010 will be the final year of production for the Ford Explorer Sport Trac. Ford is killing off the midsize, crew cab, body-on-frame pickup truck after a decade of manufacture as the company prepares to relaunch the Explorer nameplate as an all-new unibody crossover, and in the wake of dramatically slowing demand for the Sport Trac model.

The first generation 2001-05 Ford Explorer Sport Trac went on sale in 2000 (see our original road test) after overwhelmingly positive consumer response to the 1996 Ford Adrenalin concept truck. The tough-looking Adrenalin design study was one of the first concepts to preview the trend of prioritizing passenger space over cargo space for the U.S. market. It featured a shortened cargo box but plenty of room for five passengers in the four-door cab. Prior to the Adrenalin concept, most U.S. crew cab pickups had been available only as extra-large heavy-duty trucks, while similar small crew cab pickups had long been popular in overseas markets before 1996.

1996 Ford Adrenalin Concept

The Adrenalin name was formally attached to the Sport Trac in 2003 when the Adrenalin option package was added. It included a Pioneer sound system with nine speakers and an eight-inch subwoofer, limited paint colors, side step bars and premium alloy wheels. The "Adrenalin" name appeared on the tailgate and was stitched on the headrests of the truck's leather seats.

In 2005 a new Ford Sport Trac Adrenalin concept debuted at the New York auto show based on the second-generation 2007-10 Sport Trac (please see our first drive). Buyers were able to purchase this new Ford Sport Trac Adrenalin in 2008.

Ford has long shrugged off a moderate amount of criticism from traditional truck buyers over its decision to make the Explorer Sport Trac the only midsize crew cab pickup available in its domestic lineup. The more popular Ford Ranger compact is only available as a regular or extended cab, even though a crew cab model is offered just across the border in Mexico.

The 2010 Ford Explorer Sport Trac features minor changes, including: Ford's Sync voice-activated communication and entertainment system, chrome roof rails and side steps standard on Limited models, plus new exterior colors Blue Flame and White Platinum.

Is this the end of Ford's small crew cabs? Probably not. Recent spy photos show what appears to be the all-new 2012 Ford Ranger global pickup that could replace the current U.S.-built Ford Ranger after it too ends production next year.

2010 Ford Explorer Sport Trac

[Source: Automotive News]

Comments

Wrong. The Adrenalin name has been associated with the Sport Trac since before 2005. If I remember correctly, the Adrenalin name was first used on production ST's in 2003 as the name for the top-end stereo package.

The Adrenalin name was then used again on Gen 1 ST's in 2004-2005, as the name for a package consisting of a 510-watt Pioneer stereo system, "Adrenalin" embossed headrests, chrome wheels, chrome side steps, and an "Adrenalin" badge on the tailgate.

@henry: Doh. So sorry, Henry. You're correct. I totally forogt about the 2004 Adrenalin audio and appearance package. I'll update the story.

"Is this the end of Ford's small crew cabs? Probably not. Recent spy photos show what appears to be the all-new 2012 Ford Ranger global pickup that could replace the current U.S.-built Ford Ranger after it too ends production next year."

Is the 2012 Ford Ranger going to start production immediately after the Ranger ends production next year, 2011 or 2012? From what I understand it's going to be released mid to late 2010 or very early 2011 as a 2012 model. Is that correct?

@The Luigiian: I don't know when the next-gen Ford Ranger "T6" is scheduled to start production. Ford isn't saying either. ;-)

What will America do without this whopping three foot bed? Surely sales of wicker chairs, magazine racks, and wall sconces will suffer with the demise of this *work horse*. I dunno about you guys, but I think is a sign we should short Pier 1 and Pottery Barn stocks.

Iwant, Don't worry. There will be the Indian truck so Mikey and Bobby can go antiquing and put the tea table in the back.

You can't fit sheet rock or plywood in the bed so a lot of people claim this isn't a "real truck". For my business I need to drive my staff on-site and need to move a bunch of dirty equipment that I'd rather not have in the cabin with me. The Sport Trac fills a need that is mostly ignored in the United States, if the ranger could fix an actual person in the back I'd buy two this year.

I am expecting the Manhindra will own this segment in a few short years anyway. Don't get me wrong, I liked the Sport-Trac. Popular with the young girls 'round here. Wife's girlfriend has one.

It figures, Ford is good for creating a niche and the abandoning it. The 'Trac was good for those of us that wanted a nicely equipped truck to cary people more comfortably than the Ranger, that was not too big (fits in my garage) and not what everyone else has (i.e. F150).

Rasmussen....46% More Likely To Buy Ford 'Cause It Didn't Get A Bailout

http://news.yahoo.com/s/rasmussen/20090727/pl_rasmussen/autobailout20090727

What niche did this fill? All Dodge, Nissan, GM and Toyota already had CC compact pick ups before the Sport Trac and all 4 companies are still selling them. Ford should have done their CC based off a new Ranger to start with. I can't imagine it is cheap to build or buy an Explorer based CC over a pick up based model. As a previous posted stated, these trucks do fill a great need for many who want to carry cargo that is messy or don't want it in their SUV or van. Not everyone who needs a truck is towing trailers and hauling heavy. The also are not all shopping at Pier 1.

@Keith: My point was the Adrenalin concept was one of the first crew cab pickups designed with U.S. consumers in mind.

The Explorer Sport Trac and Dodge Dakota were the first production crew cab small trucks to debut at the 1999 Detroit Auto Show, before GM, Toyota and Nissan.

@ Mike: I seem to remember the Nissan Frontier being on the market the same time or slightly before the Sport Trac.

Frontier - 2000
S10 - 2001

The others might not have debuted at an autoshow in 1999, but to be released a year later shows they were more than just lines on paper in 1999.

Too bad - I really like this lifestyle+more truck, especially when he got the actual Explorer line front-end. Maybe the 4x4 V8 model is a good idea for my future purchase as 1st time pass to a pickup truck world...

where was the adrenaline when i was buying my truck. I own an 02 sport trac and i love my little truck. . . . but if it looked anything like the adrenaline i would love it even more

The Sport Trac should not be compared to pickups. It's not a pickup it's a SUV.

The reason people like myself choose it is for it's variety of features (read "compromise" if you must). It has the comfort of a SUV, the hauling capability of a truck (especially the V8 version) and the ability to carry things you wouldn't or couldn't put in a standard SUV.

People who buy a ST are not looking for a pickup.

I have an '04 and am about to trade it on on an '07 V8.



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