The 2010 Ford F-150 SVT Raptor is one of the most radical off-road vehicles ever built but during the final stages of its development there were some who were skeptical that such a truck could find enough buyers -- especially after last year's spike in fuel prices. According to Ford, those concerns are being left behind in the dust of the Raptor's successful launch.
Ford Special Vehicle Team spokesperson Patrick Hespen told PickupTrucks.com that demand for the 310-horsepower, 365 pounds-feet 5.4-liter V-8 Raptor has exceeded expectations. More than 1,500 orders for the long-travel suspension pickup have been received so far, maxing out Raptor build capacity at Ford's Dearborn Truck Plant in Michigan.
What's interesting about the high number of initial 5.4-liter V-8 Raptor orders is that Ford has also announced an even more powerful version of the truck with a 400 horsepower, 400 pounds-feet of torque 6.2-liter V-8 will arrive this winter. The 6.2-liter V-8 has caught the attention of off-road enthusiasts looking for maximum power in addition to the high performance suspension.
Part of the Raptor's appeal may also be due to its starting prices: $38,995 for the 5.4-liter V-8 and $41,995 for the 6.2-liter V-8. It could be very difficult for an off-road enthusiast to match the Raptor's hardware and performance in a similar customized new pickup at those price points.
Hespen says Raptor orders have come in from across the United States, with 94 percent coming from males with a median age of 39. The two most popular colors are Molten Orange Metallic and Tuxedo Black, each representing 40% of orders. And there have been over 300,000 visits to Ford's F-150 Raptor website.