Ford F-150 Tops In Cash For Clunkers Swaps
By Dave Thomas, Mike Levine
Trading an old Ford F-150 pickup truck for a new F-150 pickup was the most common swap under the Cash for Clunkers program, according to the Associated Press. 8,248 of these swaps took place under the program, which lead to fuel-economy gains of 1-2 mpgs. The news organization analyzed the just-released details of the Cash for Clunkers transactions.
The F-150 swaps lead to a roughly 15% improvement in fuel economy. Overall, the program’s gains averaged 9.2 mpg or a 58% improvement.
Cash for Clunkers also temporarily shifted the model mix of F-150 half-tons, according to Doug Scott, Ford’s truck and SUV marketing manager. Pre-Clunkers, F-150 SuperCrew sales were from as much as 65% of sales. During Clunkers, SuperCrew volume dropped to around 57% of sales – a roughly 8-point shift. Scott said that shift was split about evenly between an increase in regular and SuperCab (extended cab) sales. There was a similar shift in sales of 4WD and 2WD trucks, with 2WD sales rising to roughly 50% of F-150s from as low as 42%, and 4WD sales shrinking to 50% from around 57%.
Driving away in a new Chevrolet Silverado was the second most popular choice. 8,060 of these swaps occurred, although it's unclear if this figure counts Chevy half-ton pickups only or the entire Silverado model line of light- and heavy-duty trucks.
Overall, pickup trucks were seven of the top twenty C4C swap transactions.
[Sources: The Associated Press via Kicking Tires]

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