TV Commerical Announces Arrival of the Ram Brand
The first commercial for the new Ram brand debuted during the last game of the World Series on Wednesday night. Chrysler is moving its pickup trucks and commercial vans under the new mark, which is expected to focus on commercial and traditional truck buyers. Passenger cars, SUVs and crossovers will remain under the longstanding Dodge brand.
Fred Diaz, president and CEO of Ram, unveiled the spot during Chrysler’s 2010-14 business plan presentation at Chrysler’s headquarters earlier Wednesday.

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