Ford F-150 SVT Raptor Orders Exceed Expectations
Ford has received nearly 5,500 orders for the new 2010 Ford F-150 SVT Raptor (please see our recent road test) since the truck went on sale late last year. The volume is over original projections for the Baja-style off-road pickup.
“We couldn’t be more pleased with the popularity of the F-150 SVT Raptor,” said Mark Grueber, F-150 Marketing manager. “Orders have exceeded our expectations. The truck is so popular that we actually wound up building more 5.4-liter V-8 models than we had originally anticipated. The order banks are now open for the all-new 6.2-liter V-8, and the orders keep rolling in.”
"We didn't anticipate receiving the amount of orders for the 5.4-L V-8 that we have, especially this early in the model year," added Patrick Hespen, SVT spokesman, in an interview with PickupTrucks.com. "That's what's good for us by building them on the same line as regular F-150: great flexibility."
Most Raptors have been sold in the Southwestern U.S. and Texas but there's also large demand for the truck in states like Tennessee, Michigan, Colorado, Ohio and Georgia.
The overwhelming top color choice has been Tuxedo Black for more than 52 percent of all orders, followed by Molten Orange, Oxford White and Blue Flame.
The 5.4-liter Raptor pricing starts at $38,995. The 6.2-liter Raptor pricing starts at $41,995.
[Source: Ford]

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