Ford's sales numbers for April 2010 were 25 percent higher than a year earlier, but conspicuously absent from a press release touting significant sales jumps from almost every one of its cars and trucks was any mention of increased consumer demand for the Ford Ranger compact pickup.
Why should the Ranger be singled out for recognition when it hasn't seen a major mechanical update since 2001 and is scheduled to end U.S. production next year? Because the Ranger remains the second best-selling small truck in its class (behind the Toyota Tacoma), it's the No. 7 best-selling pickup in the country, and its year-to-date sales are up almost 11 percent (15.1 percent in April).
So far, Ford has said the likely replacement for the Ranger is a more fuel-efficient version of the F-150 instead of a domestic version of Ford's upcoming all-new Ranger global pickup, which shares only its name with the current U.S. Ranger.
We'll respectfully disagree that small-truck buyers want a frugal full-size pickup. To hammer home just how well the Ranger is holding up despite its advanced age and impending doom, here's a look at 10 cars and trucks from almost every segment that the Ranger outsold in April. Some, we think, will surprise you.