After bottoming out last year, production of the Nissan Titan half-ton pickup appears to be significantly rebounding in 2010.
Nissan has built 10,886 Titans through May 08, 2010, compared with only 1,256 Titans during the same period a year ago, according to North America car and truck production data reported by Automotive News. Manufacturing has ramped up to meet growing demand from new truck buyers.
Nissan spokesman John Schilling says a healthier U.S. economy is likely responsible for helping reverse the skid in the Titan's sales, which fell 44 percent last year to only 19,042 units sold from 34,053 units in 2008.
"We are seeing more demand for Titan, and [sales] are trending higher than last year," Schilling told PickupTrucks.com. "Production levels weren't as high [in 2009] as the demand simply wasn't there due to the economy. This year, Titan is up 27.8 percent through April. The [full-size] segment is up about 12.5 percent. The general overall improving economy seems to be driving this."
Through April, 7,453 Titan pickups have been sold.
Incentives are helping to move the metal, too. Nissan is currently offering zero-percent financing for 60 months or up to $5,000 cash back on select Titans, including the rugged PRO-4X off-road model.