Ram Trucks Introduces New 'Outdoorsman' Model for 2011

Ram Trucks Introduces New 'Outdoorsman' Model for 2011

Chrysler’s Ram Truck Brand is introducing an all-new ‘Outdoorsman’ model for its 2011 light and heavy-duty pickups that’s aimed at truck owners who like to play hard outside when they’re not working hard with their trucks.

“We asked Ram Truck customers -- boaters, campers, fishing enthusiasts and hunters -- what features would they like to see in a truck,” said Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC. “They answered ‘more capability, more room for my gear and ready to hit the trail. And make it affordable.'”

According to Chrysler, Ram heavy-duty owners are heavy outdoor enthusiasts. 47 percent hunt, 57 percent fresh water fish, 33 percent salt water fish, 36 percent own power boats and 37 percent tow camping trailers. Overall, 62 percent of full-size pickup truck owners hunt, fish or camp.

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The Ram Outdoorsman combines off-road capability and trailer towing hardware in one package. Standard trailer-towing upgrades, interior and exterior convenience, lighting enhancements, all-terrain tires and underbody protection are combined with a rugged exterior appearance to highlight the new Ram Outdoorsman.

Ram 1500 Outdoorsman owners can add an optional gun rack / fishing rod combo holster that fits in the half-ton truck’s unique optional RamBox side saddle cargo box storage bins. The Mopar RamBox Holster ($205 option) can secure two rifles or shotguns, or it can be rotated 90 degrees to hold up to six fishing rods.

Outdoorsman buyers who select a Ram 2500 or 3500 truck will get a standard integrated trailer brake controller, which connects the truck’s electrical and brake systems with the trailers.

Exterior features include two-tone paint with Mineral Gray rocker panels and wheel lip moldings, scratch-resistant steel bumpers, black door handles and a large ‘Outdoorsman’ badge for the cargo box sides.

Outdoorsman-4-560

Ram Outdoorsman is available in 1500, 2500 HD, and 3500 HD single rear wheel, Regular Cab; Quad Cab, Crew Cab and Mega Cab; four-wheel drive and two-wheel drive; and short- and long-wheelbase models. It replaces the TRX4 trim level in the 2011 Ram Truck lineup. It will join the other Ram trim levels, which include: ST, SLT, Big Horn / Lone Star, Sport (1500 only) Laramie and Power Wagon (2500 only).

Prices for Ram Outdoorsman models start at $28,350, including destination charge. It will go on sale in the third quarter 2010.

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[Source: Ram Trucks]

Comments

*YAAWWWNNNNN!!!!* oh im sorry, just falling asleep due to this boring truck.

Ahhhh......???? Ok........ :/

ya, they really did nothing, oooo, paint, a decal, and at tires. wow, and the gun rack, the 1 part you think that would come with the package, you have to order. id rather have an intergrated lockable gun holder under the rear seat

I like it!

Yeah,thats funny......:))
They can't beat Fords Cabela's Edition!

RamBox says, "Please break into me and steal some nice Sh*t!"

So Ram's brilliant thinking is lets not improve our vehicles lets just re badge them and make stupid people think they have improved something when they actually haven't.

No wonder they needed bail out money.

wow this is a news,different from ford the lunch box..t thing the media forget dodge..Wye..

nothing special but the gunrack/fishing pole holder is a nice use of the bed box dont really think its deserving of its own trim level would work better as an option on any trim level thats what make this a fail if these options could be applied to any slt trx4 etc. it would be an amazing idea otherwise fail the meaningless badge is nice though nicer than the trx4 logo imho

Hey Mike Levine, When will the Electric Steerin comin out on Pickup Trucks.. Someone told me the Tundra already has them, is that true? I read an artical in Truck Trend Magazine and seen Chevy Truck are workin on it.. I drove a 2011 Mustang GT with electric steerin and its awesome.

I suppose a little bit of news is better than no news. There's no doubt at all that Ford is on top right now, but I do hope GM and Dodge do well.

The Ram box is okay if you don't use a canopy, slide-in camper, boat rack etc. Not for me. An aluminum checkerplate dry box or steel box is more versatile.
Close but no cigar.

Is this Dodge's answer to the Raptor??? Very sporty...

The diamoned plate tool box in the back of my truck is WAY better than the RamBox... And you better have some serious power tools if you plan to break into it.

How many people go hunting with their guns in the bed of the truck? Dumbest idea ever.

Ford brings out an F150 with a twin-turbo V6, Chrysler brings out a Ram with a gun rack....and people wonder why Ford gets so much more press.

Not bad but I wish they would do more to make it different. I want to see a special farm edition truck. Extra durable scratch resistant materials inside and out. Winch. Toolboxes like the ram box built into every possible place on the truck. Less of the fancy electronics or other unneeded options. replace carpet with rubber flooring. extra lighting all over the truck. extra hooks on the inside of the bed and better tow hooks on front and back of the truck. electrical outlets in the bed and near the front bumper.

agreed paul810 agreed

Im so sick of this site only posting Ford news...

oh wait.. thats a Dodge...

I wouldn't feel too comfortable driving around with guns pointed directly at me.

@LS1POWERED

Correct! Im starting to think this website is somehow "Affiliated" with ford. Or maybe its the plague of ford fanboys that makes this website talk only about ford.

NRA Gun Safety Rules

Rule 1. ALWAYS keep the gun pointed in a safe direction.
This is the primary rule of gun safety. A safe direction means that the gun is pointed so that even if it were to go off it would not cause injury or damage. The key to this rule is to control where the muzzle or front end of the barrel is pointed at all times. Common sense dictates the safest direction, depending on different circumstances.

FAIL.

@mark

lmao... doesn't look to smart to me. Maybe you can turn them around and shoot anyone that might be tailgating, ha.

Very very impressive especiaaly the box in the side.

Look at it this way, if Ram sells 15 of the "Outdoorsman" models they will have doubled their yearly sales!

@chevy man. The only news I could find about chevy trucks is this article "Few Major Changes Planned for Chevy's Truck Lineup." On the other hand ford has four all-new truck engines this year with new models like the raptor and harley davidson. How can you not expect to hear more about ford right now? Any kind of news about any kind of truck and you'll find it on this website. I'd like to hear more about chevy too but they just aren't doing anything exciting with their trucks except for an upgraded duramax which has been covered pretty well on this website. Other automotive websites are saying a lot more about ford right now too.

http://www.trucktrend.com/features/news/2010/163_1008_chevy_truck_lineup_changes/index.html

This is a good thing for Ram but the biggest problem is it offers nothing that would steal some customers from Ford or GM. I can`t see an optional gun rack being the deciding factor on what truck a customer ultimately buys. You have to start somewhere though, keep it up Ram.

kind of like the cabelas super duty

I like the sticker.

Comming from someone who has owned mostly Ford trucks, that new dodge is the nicest truck on the market bar none. If I bought on looks alone, I would switch to Dodge away from Ford in a heart beat. The F150's of today have a grille the size of Texas on the front, it's just ugly. But, they have reliability. The only way I would get a new F150 is if they gave me a v-6 with 4x4 and ext cab, otherwise I'd go Dodge for the simplicity of the Hemi pushroid V-8. Easier maintenance in the long run.

Just like Chevy adding Z71 product code decals and a set of shocks, Ford with the Cabela gun rack under seat and decals on truck. I like the Ram but the Ram box is useless if you have camper,canopy, atv deck, boat rack with rails ect. Did get a kick out of the post saying you could turn the guns around to keep back tailgaters.LOL. Ya just another truck with a few stickers and an extra accessery with a cool name tag, but hey it gives people that sence of having a different truck than his neighbor.

Beebe- I would hope Ford is getting new engines. The 5.4 being the top engine choice for the last 10 years has been a joke. Ford is adding new motors. Everyone does it from time to time. Big freakin' whoop.

On topic- Pretty neat idea. I like the idea of the Ram box, mostly because I hate truck boxes that eat space. It's better than the Cabella's Ford version because it starts as 28k and not North of 40. There's a reason you never see them on the road. If anyone would be legitimately scared of having guns in the box then they are crazy. You never travel with a loaded weapon anyway so what's it matter if it's pointed in your general direction between 2 seats and who knows how much steel. Trust me, you'll be fine.

@G-street. I agree about the firearms. They shouldn't be loaded or have firing mechanisms in place for transport. I thought it was against the law to transport a loaded firearm regardless of location in the vehicle.
The Ram box has a narrow appeal range. It does free up lenght in the pickup box but it does cut into the cargo width of the pickup box.
It kills the use of any accessory that goes on the box rail or extends over the side of the box.
I have rarely seen any around.

The story mentioned the "Outdoorsman" package in the HD's. I thought the Ram Box was a 1/2 ton only option?

To clarify - this package just combines a tow package with the TRX package? Am I correct?

You are correct. The RamBox is only for the half ton.

The RamBox is $1,895.00

For $205.00 additional you can get a holster to hold guns or fishing rods inside the RamBox.

Total: $2,100.00 for the fishing rod holder.


@Matt - ouch.
The galvanized steel 30" x 46" drybox I have cost me $150.00 in 1986 and has been in every pickup I've ever owned. The armored lock cover ensures that the contents remain in my possession.
I bet the Ram Box would be an easy B&E.

Wow !!

You Dodge Ram bashers are the people that give truck owners the bad reputation.....you are ignorant,uneducated and just plain stupid !!

Some compared this to a Raptor and the Cabela edition trucks...its not meant to compete with those...

Awsome truck, I can't wait to pick up on fo thses as I am an advid outdoorsman.

you can get a ram box in a 1977 ford 150

Nice looking truck !!

They asked them,they built it...

“We asked Ram Truck customers -- boaters, campers, fishing enthusiasts and hunters -- what features would they like to see in a truck,” said Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC. “They answered ‘more capability, more room for my gear and ready to hit the trail. And make it affordable.'”

The Ford/GM guys are putting down this truck because their beloved company didnt think of it first !!

Ford guys are bloating because of the new engines,though Furd didnt offer anything special but underpowered trucks for years ,add engine knocking and busted spark plug in head syndrome & faulty transmissions(late 90's were notorious for bad Ford trans),finally Ford woke up !! Though the eco-boost will be a joke,premium fuel and 13 mpg average !! WOW !! For example the lighter Ford Flex gets 14 average mpg !!

As for Chevy/GM trucks what is with the cheap looking hood scoops on their trucks..at least the Ram Sport hood has proper built in scoops ,not cheap plastic glued on ones,it aint 1983 anymore people,wake up !

@ dodge you arent really going to bring up trannys as a defense for a dodge are you?
I have to give Ram some credit, at least they are trying things to compete with Fords sales. The Ram Box, the new rear suspension, and of course the hemi and cummins. But it will always be hard for them to get away from the idea they have problems. Before you Dodge lovers start yelling, Im not saying they are the only ones with problems, most people just think they have more.

LOL, Ram made an FX4 or Z71 with a gun/rod rack and some big stickers!! I guess because it says "Outdoorsman" on the side it must be custom made for them.

I'm a Ford guy but not a Dodge basher, I think the redesigned 09 to current is a sharp lookin truck, they have come along way. This outdoorsman edition was intended to satisfy a niche' market for the Ram brand not necessarily compete with other manufacturers. I think it is funny to read the comments about how Chevies have this problem or Ford's have that and likewise Dodge, mostly just people running their mouths trying to defend there loyal brand, which is ok, it is entertaining to read LOL....I have owned 3 F-150's (95,01,03) none of which have had tranny issues, nor have the latter 2 blown or had plugs break off. Then again I take care of my sh*t too. Anyway back to the news, as an avid fisherman I like the idea to be able to put 6 poles in the Ram box!

"Anyway back to the news, as an avid fisherman I like the idea to be able to put 6 poles in the Ram box!"

But would you pay over $200 for it? That's where Ram is missing the point. They took the TRX4, added rod/gunlockers and call it an "Outdoorsman". Why not add a ladder rack and a decal to another model and lable it a "The Contractor Package". Same lame idea.

I said I like the idea, I didn't say I would pay 200 bucks for it. LOL! Just givin them a little credit for the concept, Won't be tradin my F-150 for it.

"great, another truck model aimed at rednecks that kill harmless animals to compensate for there small dicks. how original."

Great, another tree hugging hippie that has no idea what he is talking about. :)

Yeah, the Outdoorsman is basically just a sticker with a few other features, but so what? That isn't anything that hasn't been done by every manufacturer for the past 50 years. As a Ford guy I can say without reservation that the Ram 1500 is the best looking half ton today, and the Outdoorsman color scheme just makes it look better. I would still never buy one over an F-150 - because I'm irrational - but I would not discourage anyone else from buying a Ram.

@Eric,

Good point. I am pro-Ford but love this package. I love fishing and stuff but I do get you're point. I wouldn't be trading my truck in for this either. I do give credit where credit is due.

You mean you wouldn't pay $2,100.00 for it. Because you have to buy the Ram box as well to get the rod holder. At that price I will just put the poles in the bed, or the load flat floor of an F-150.

Would you pay:

$2,100.00 for a fishing rod holder?

Or put the fishing pole in the bed?

"I'm putting my pole in my tool box and $2100 in the bank. Yuk yuk yuk." - Lou



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