Ford Previews All-New Global Ranger, but It's Not Coming to North America

Ford Previews All-New Global Ranger but it's Not Coming to North America

Ford is rolling out an all-new Ranger, but if you want one in the U.S. or Canada — and we do — you're out of luck.

"There are no plans for that at this time," said Derrick Kuzak, Ford’s group vice president of global product development.

The redesigned Ranger, which has only been seen hidden in camouflage, will debut Oct. 15 at the Australian International Motor Show in Sydney. The small hauler will be sold in 180 countries.

"The new Ranger is our global compact pickup truck that serves the world," Kuzak said. "It's an all-new truck with new powertrains that promise truck leadership in markets outside of North America."

Ford teased the new Ranger's "taut, toned" looks by releasing a close-up photo of its grille, which shows Ford's contemporary three-bar grille styling plus side nostrils, a hallmark of Ford truck design. The Ranger name is embossed in the top bar.

The global Ranger’s new powertrains are expected to include 2.2-liter four-cylinder and 3.2-liter five-cylinder Duratorq diesels, a naturally aspirated 2.5-liter four-cylinder Duratec gas engine and possibly a 2.0-liter four-cylinder EcoBoost mill.

Ford sells two versions of the Ranger: the U.S.-built Ranger sold domestically and in Canada, and a Thai-built Ranger that shares only its name with the North American Ranger.

Production of the U.S. Ranger is scheduled to end in 2011. The new Ranger, code named T6, will be built on a single, globally shared platform that's been designed in Australia.

What does this mean for North American buyers looking for a small or fuel-efficient pickup? Kuzak reaffirmed his message from earlier this year: The Ford F-150 half-ton pickup will be that choice.

"Current Ranger buyers are using their trucks as affordable transportation," Kuzak said. "We have small cars and crossovers, the Transit Connect [van] and seven-passenger C-Max coming next year to meet their needs. For customers that still need a pickup, the F-150 has an all-new engine lineup for 2011 that will be 20 percent more fuel efficient [than the lineup it replaces] with best-in-class torque and fuel economy."

A U.S.-built 2010 Ford Ranger with a 2.3-liter four-cylinder engine and five-speed automatic transmission is rated at 19/24 mpg city/highway.

Ford hasn't released fuel economy figures for the 2011 F-150 with the new 3.7-liter V-6 or 3.5-liter EcoBoost V-6, but they’re expected to be close to the Ranger’s ratings.

“The 3.7-liter V-6 F-150 XLT is aimed at entry-level personal-use truck buyers,” Kuzak said — the same people buying Rangers today.

Selling the T6 Ranger here doesn't makes sense to Ford, given the F-150’s improved fuel economy and North American buyers’ preferences for full-size pickups.

"In the U.S., compact truck market share has decreased from 8 percent to just over 2 percent," said Kuzak. "But the full-size truck segment is still one of the strongest vehicle segments."

According to Barclays Capital, full-size pickups represented 12.2 percent of industry sales in August, matching their sales performance in July and up significantly from 10.7 percent market share in the first half of the year.

Year-to-date sales of Ford F-Series pickup through August in the U.S. have surged 29.4 percent, compared with a 6.8 percent drop for Ranger. F-Series trucks are also the first U.S. vehicles to have sold more than 300,000 in 2010.

The global Ranger is also bigger than the truck it replaces, making it close in size to the F-150, Kuzak said.

"The new Ranger is 90 percent of the size of an F-150," Kuzak said. "In the rest of the world, compact trucks have grown over time. They’ve become dual-use [vehicles for work and family] and they’ve increased cab size, payload and towing."

The T6 Ranger will be built in Thailand alongside the Mazda BT-50, which shares the T6 Ranger’s underpinnings and will also make its world debut at the Australian International Auto Show. The new Ranger will also be assembled at a factory in South Africa.

The T6 Ranger will compete against the new Volkswagen Amarok, Toyota Hilux, Mitsubishi Triton and an all-new global Chevrolet Colorado that’s expected to start production next year.

Like the T6 Ranger, the next-gen Chevy Colorado isn't expected to come to the U.S. either after production of the U.S.-built Colorado ends by 2012.

Comments

Part of the problem with me driving an F-150 is the height, in addition to the weight (2000lbs more than my Ranger), and the footprint (a significant difference in the amount of driveway real-estate and visibility out of my modest suburban house). The F-150 that I co-own with a family-member is tall enough that the load-floor is around my sternum, and I can barely see over the bedrails. My mother (the co-owner) actually gets a benefit from that height, since she does a lot of traveling on unimproved "roads", I'm short (5'4") so having the load-floor up so high would just make it an awkward truck for me to use for my weekend-DIYer projects.

I don't see any way to specify the height on Ford's website. It seems like the higher trim levels are always taller, and I'm unlikely to buy the lowest trim-level. Also, the $40k price-tag for the "do everything" version of the F-150 is a big deterrent. I've considered buying used (it is a nice truck), but they're all tall -- and I'd need to buy new in order to get the EcoBoost engine.

If they'd provide a light-duty diesel, we might talk -- but my 1998 Ranger really is the right size and shape of truck for my purposes. I just wish I could buy a new compact pickup truck with all of the efficiency technology that seems to go into the F-150 (or one of those foreign small diesels), since I don't come anywhere near using the full capabilities of the F-150. I'd love to trade that unused capability for more MPGs.

Really, an El-Camino with a modern drivetrain would work just fine for me. I like the looks of the Subaru Baja, but the bed appears to be too small to carry plywood/drywall/MDF, and I'm not yet good enough at metalworking to build the kind of roof-racks I would need (the commercial offerings don't quite work for me) -- so it's out of the running.

@Luke- Hang in there man, I believe ford is replacing the ranger with somthing a little bigger (f100). Just give it a little time! I sure ford is not going to leave the compact truck market and nothing I have seen or heard says they are. All the talk is about the ranger and not one word about them leaving the compact market. In the US there are more fullsize truck users than outside the US, more people outside the US use more compact trucks so the ranger goes outside the US and the F150 gets downsize to a F100 to fill the ranger void. The ranger is also listed seperate in monthly sales, but calling it F100, it could be added to f series sales numbers. We will see, its just a matter of time!

Oh and the tacoma sucks and trolls do too!!!!!

Honestly, I would rather drive an F-150 over my 2010 Ranger 4.0. The 09 F-150 I rented a few months ago got about the same gas mileage, had more room, and more importently, had a v8. My problem is I CANNOT afford a $35000 F-150. It can't happen. So looks like I'll be holding on to my Ranger for a few years!

I had a Ranger and got rid of it because it couldn't fit my family. it was a nice little truck.
I can see Ford's logic for letting the Ranger die. The market isn't all that big. A 9/10 size global Ranger would provide little benefit over the F150.
The only thing I find puzzling about Ford's decision is that when it comes to pickups - they offer the largest range of choices. Killing the Ranger takes some choices away from the consumer they usually do a good job of serving.

Petition Ford to bring the T6 Ranger to North America
http://www.change.org/petitions/view/bring_the_t6_ford_ranger_to_the_us

Mike, Ford makes a third Ranger, built and sold in South America. It's based on the NA Ranger, but has significantly different features, including a crew cab and diesel engines. I wonder what's happening with that one, given that it got a restyle last year.

Ford is dumb to not provide a compact truck in the states.
The cab needs to be more vertical (for shoulder and headroom) and offer eco-boost and Turbo diesel power too.
What a lost opportunity for once practical Ford.

Erik Guldbech
Do your plans have room for more than one diesel ranger?????
I would definately be interested in hearing the details, and may just join the party. I've previously thought about putting a 4 cy diesel in the ranger I have, but,,,,long story

Maybe the Transit Connect will be the new Ranger for some people?

It's a reasonably priced durable basic vehicle with real capability. It's no good for off-roading, but for a pavement-pounding white-collar weekend-DIYer like myself, it might be just about right.

if the 150 was a true half ton like they were in the 70s
but there really a 3/4 we need a 5000 gvw with lower licensing
costs
without all the fat and unneeded items a 4 or 5 cyl 5sp
without the forced options
\with the price increases the last 2 years more people are being priced out of the market.

Hwy fuel economy in a full-size may get somewhat close to a compact / midsize truck, but city fuel economy in a full-size isn't going to be near as close as 4-cylinder Ranger, Colorado, or Tacoma unless it's an expensive hybrid. It would be nice to see Ford and Chevy stay in the market!

It is so different from Thailand sight.
Thai people needs a very big truck as possible with very good mileage. They always tell Ford, please get F-150 here, Thailand, for a decade.

But US, on the other hand, please build smaller cars and trucks.

This is one of the sharpest Rangers Ive ever seen.Im looking to purchase a new truck soon and I want this one.I dont understand why Ford is doing this.I really want one of these.

Just bring in a damn Australian UTE already. Jesus!

F* you, Ford.

Alright, you make us wait over a decade for a redesign, then you tell us its not coming to the US.. Your reason why, is to sell the F150 in its place? First, WHY would I want to buy an f150?! Its slight redesign makes it look really ridiculous and tacky. My reasoning is that they don't want to import their own trucks, and that building a plant specifically for the ranger in the states is more costly. Seriously Ford, you started listening to your customers, by bringing overseas platforms here and things started to turn around for you.. why stop listening? Bring the T6 Ranger to the US and you'd have many loyal Ranger fans signing up to buy one.

"The new Ranger is 90 percent of the size of an F-150," Kuzak said. "In the rest of the world, compact trucks have grown over time. They’ve become dual-use [vehicles for work and family] and they’ve increased cab size, payload and towing."

From his own words the the vehicle has become dual-use , that is everywhere except the USA & Canada

Hello all, we Ford owners Down Under have had to put up with FoMoCo's arrogance for years. Their, 'You'll have what We Deem fit for your use ! " rather than "We'll build what you want !" attitude is rubbish. The customer most certainly is not right. They continue to provide cars that the marketing people seem to think we want or need. Ford sales in Australia have suffered over the years and sadly I'm sure that they will in the US as well. As a number of people have already stated, if Ford doesn't want to provide a vehicle they want, they will take their custom elsewhere, rather than as some Ford Dimwits believe, the customer will purchase a different Ford vehicle because it is a Ford. IDIOTS !!!

There's a petition you can sign at change.org to bring the T6 to America. Pass it along!!

My 1994 ranger has 365,000 miles on it and I was going to buy a new 4 door one because of the size, mileage and price. I already have a F350 if I want to tow or haul a big load and the ranger works well to get around town. I guess I will have to keep patching up my old ranger because I dont want a F150. Ford, you just lost another sale. Saved me a bunch of money.

I have a 98 Ranger and love it. I'm with all the rest in saying I would never drive an F150. The Ranger is easy to park and fits in my garage without enlarging it. I see tons of Rangers on the road.. Maybe sells are flat because the dealerships don't keep them in stock?? The lots used to be full of Rangers now they might have one 4cyl model in stock at most. Why not drop the F150 and just force everyone into an F350.

Dropping the Ranger in the U.S. is a poor marketing decision and will exclude a growing young customer base looking for exactly this size truck. Where the ex Ford customers go is obvious to most and it won't be to the F150 geezer gaser.

how much would it take to make the transit connect into a pick up? do that and I see a future ford purchase for me otherwise my '99 ranger my be my last

The current F-150's bed sides and tailgate height are too high to be accessible even to those of us who are 6' 2" tall. You can't reach anything in the bed without climbing in there. Further, it won't fit in a standard sized garage bay (and still have room to get out of it). Parking one is a nightmare. Great idea Ford, count me as another longtime Ranger owner who will be going to the competition for his next reasonable sized truck.

This is a big mistake for Ford....I have had four rangers since 1986 when I started driving, the little trucks never quite and do 90% of the tings an F150 will do, Still get 20% better gas milage and are more reliable. If Ford would have offered a small Diesle engine in this truck, and a crew cab design, there would be no need to ever buy another type of truck!! My Father kept my first 1986 Ranger and still has it....all original....turned the odometer Twice!!!!

@Joel

Ford deprived the Ranger to get you into a shiny new, highly profitable F-150. North America has had a crew cab Ranger for a decade now but not in the U.S.

http://mx.autocosmos.yahoo.net/autos/catalogo/ford/ranger.aspx

I went to a small truck to save fuel & money, why am i being forced to buy back into the boat anchor? I dont want a 150, or a damn 350. Ford and big oil go f___ your self. S-10's are still out there, so will my 94 XLT. Think Rebuild.

They should drop the 150, & make the Ranger ,the new 150, with the compact body.


>no new Ranger for the USA
Isn't this what got the American car companies in trouble a few years ago when they refused to listen to their customers and decided they knew best as to what products their customers wanted?

For past Ranger/Mazda truck owners a F-150 is not a good replacement no matter how much they improve the large truck's mpg.

Ford basically chased Ranger customers away by letting the product die on the vine, then declared the market was dead for small trucks.

It isn't just about gas mileage, a lot people simply want a smaller more maneuverable truck that doesn't cost $30k+. Ford is simply wrong with their assumption that there is no market for small trucks. Toyota and Nissan have made their small trucks too large, so Ford would have the market to themselves.



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