First Look: All-New 2011 Ford Ranger "T6" Global Pickup Truck

First Look: All-New 2011 Ford Ranger
By Sue Mead for PickupTrucks.com

Ford unveiled its all-new global 2011 Ford Ranger "T6" Friday at the Australian International Auto Show in Sydney. A global team based in Australia developed the midsize pickup that replaces two regional Ranger platforms currently used by Ford.

An early reveal of a Ranger Double Cab XLT 4x4 was held Oct.13 at Cockatoo Island, in the Sydney Harbor, for the automotive press.

The Ranger sports "Ford Truck Tough" styling cues that include Ford’s iconic three-bar horizontal grille and wide nostrils, but the new Ranger is more fluid and aerodynamic than the blunt-shaped design of the current U.S. F-150 light-duty and Super Duty heavy-duty trucks.

Global Small Truck Market

Ford says the Ranger is the most capable small pickup it has ever built. The completely redesigned rig will go on sale next year in 188 countries. In Australia, it will be sold alongside the lighter Falcon Ute car-based truck. The new Ranger will not be sold in the U.S. or Canada.

Ford’s compact pickup, known as a “Kangaroo Chaser” during its early Australian heritage, dates back to Henry Ford’s 1917 Model TT one-ton, the first chassis built specifically for a truck; the 1925 Model T Runabout, which added a pickup-body cargo box, adjustable tailgate, four stake pockets and heavy-duty leaf springs; and the 1928 Model A, the first closed-cab pickup, with a safety glass windshield, roll-up side windows and a three-speed transmission. In Australia, the first “ute” was developed, in 1934, by Ford Australia putting a utility back onto a V8 coupe, which was exported to the U.S. In 1979, the first authentic compact pickup, the Ford Courier, was offered in Australia; the Ranger nameplate was introduced in 2007.

Ranger-2-560

The 2011 Ranger sports a freshened contemporary exterior and interior design; a new range of diesel and gas powertrains with increased performance, more torque and improved fuel economy; new technologies that provide greater comfort and better handling; and is longer, wider and taller than the model it replaces. The new Ranger rides on an all-new frame and chassis that gives it an enhanced and upgraded off-road capability. It also gets as a wider and deeper box, plus increased payload and towing capacity.

Marin Burela, CEO and president of Ford Australia, said the design and development of the new pickup was led by Australia’s Ford Product Development Center and tested in the demanding terrains of Australia as well as in other countries where the truck will be sold.

"In Australia, Ford reinforces its tough-truck credentials by revitalizing the Ford Courier and rebranding Ford Ranger around the world,” Burela said. "It’s anchored by work credibility, versatility and bolder styling, which will make it more appealing to a dual-purpose user."

"Compact trucks are a global phenomenon from Australia to Argentina," said Joe Hinrichs, Ford group vice president and president of Asia Pacific and Africa regions. "The new Ranger was built with feedback from customers around the world that wanted more truck toughness but also a vehicle that could be used for work and personal transport, with family safety as well."

The truck will be built at three assembly plants. Thailand will be the first plant to come on line next year, followed by South Africa and South America. Ford reps declined to identify an on-sale date, but said production will begin in Thailand next summer.

Ranger-8-560

Ford said the Ranger raises the bar in this globally competitive segment and offers the most "high-tech product" in its class, the result of the capability of its all-new family of engines that bring increased performance and fuel economy, a new six-speed transmission, gains in quality and new technologies that improve ride and handling and safety.

"We looked at the evolving needs of this buyer and made it more sure-footed and cutting-edge," Hinrichs said. "The new Ranger has more precise steering, ride comfort, new side curtain airbags, electronic stability control, emergency brake assist, trailer-sway control and the segment’s first rearview camera system. We also know that fuel economy is a reason to buy.”

Hinrichs identified Toyota’s Hilux as the top competitor to the Ranger in Australia. The new model also has the segment’s deepest water-fording depth.

Pickup trucks (combined two-wheel and four-wheel drive) are the second-best-selling segment of the market in Australia after small cars, offering Ford a significant growth opportunity, though Ford executives declined to project numbers for Australia and global sales.

Key competitors and their year-to-date (September) sales volume in Australia are Toyota Hilux (30,127); Nissan Navaro (15,932); Mitsubishi Triton (12,384) and the Holden Colorado (10,380). The Ranger has sold 10,925 units in 2010, and since 2007 about 52,000 Rangers have been sold. (Total Courier sales since its introduction were 110,528.)

Ranger-3-560

Ford calls the introduction of the 2011 Ranger a “rolling launch” for revealing information to the press and buyers. The Blue Oval chose Australia for the Ranger's first unveiling, but it has declined to disclose many specifications, including horsepower, fuel economy and pricing. A staggered model launch in the second half of 2011 will limit opportunity to grow, but Ford expects that 2012 will be the big year for growth of the Ranger globally.

Interior

As the 2011 Ranger’s outside dimensions have grown, the new platform has created a roomier interior and easy access into the new truck. It has more shoulder and second-row legroom and comes with seating for up to five, depending on the model. The cabin has been restyled with a more contemporary look, with higher levels of craftsmanship, modern materials and more features. It is also set up to be more driver-oriented.

“It’s a hard-working truck designed to make its hard-working owner proud,” said chief designer Craig Metros, a 24-year Ford veteran who has played a significant role in Ford pickup design around the world. “It’s not often in the pickup truck world that designers get the opportunity to re-invent a vehicle from the ground up”.

Metros, who served as design chief for the Ford F-150 light-duty pickup in North America, led the Australia-based design team. He describes the new Ranger's design as “21st Century Tough. It’s the result of a design process that answers pickup truck owners’ wants and expectations from all around the world. We explored a bandwidth ranging from Ford North America’s very traditional and much-liked F-Series to influences from Europe’s very successful kinetic design language.”

Ranger-5-560

The Ranger is often used as a sport pickup in Europe, Metros says. Therefore, top-of-the-range Limited and Wildtrak models are tailored with leather interiors, larger wheels and many features typically found on luxury cars.

“In others parts of the world, including Africa and central Asia, or among fleet buyers, Ranger trucks are for the most part strictly utilitarian, with a hose-out interior,” Metros said. “We looked outside the automotive industry at contemporary designs in many consumer products. From power tools to wristwatches, we wanted to apply that same sort of ruggedness and purposeful styling to the interior.”

The Ranger’s designers drew inspiration from the look of power tools from Bosch and DeWalt for interior styling elements, as well as the G-Shock watch for design cues used for the instrument cluster, to create an image of delicate instruments set within a rugged housing. A tastefully crafted console is the palette for the truck’s navigation screen, audio functions and controls for the heating, ventilation and air-conditioning system.

Manual-transmission models get a new short-throw gearshift, and a new lever-style parking brake is used for optimal driver ergonomics. Double Cab models have 20 different areas of interior storage, with door-pocket cupholders designed to hold a water bottle and an available center console that can keep up to six beverage cans cool. The glove box will also hold a laptop computer. Under the rear seats is stowage for electronic items or small packages that can easily be accessed. Also available on some models is a rear-seatback center armrest that folds down and incorporates two cupholders.

Ranger-6-560

Exterior

Imagine a Ford Explorer Sport Trac with a power dome on the hood, and you have a good first image to draw upon for the 2011 Ranger Double Cab unveiled in Australia. The front end has a short, low-slung overhang, whereas the pickup’s belt line and rails of the box were raised significantly. A clamshell-shaped hood with a cut line in the fenders is a thoughtful design element that gives good access to the engine bay. A horizontal cut line links the headlamps and front fascia. Headlamps, mirrors and fenders (or mudguard flares) have grown larger and give an integrated look across all versions and contribute to its sporty and bolder look.

Metros said the entire front end of the vehicle, particularly the hood, was very challenging to design because of pedestrian-protection requirements and the desired aerodynamics to aid with fuel economy and reduce drag. The Ranger’s side mirrors are larger for improved rear vision and were sculpted to reduce wind noise.

The Double Cab is the first body style to be revealed; the all-new family will include three body styles, 4x2 and 4x4 configurations, high- and low-ride models and “a broad series array” that will range from hose-out work trucks to fully featured personal vehicles, Ford says.

The new pickup is larger in nearly every dimension and has a wider, deeper box capacity, as well as increased cargo capacity. The Double Cab model is 7.5 inches longer, 1.7 inches wider and 2.5 inches taller than the current Double Cab. Its wheelbase grows 8.6 inches to 126.7 inches, which Ford claims is the longest in its class.

Ranger-4-560

The front and rear track on the 4x4 model is 61.4 inches and 62.5 inches on the 4x2 model. The longer wheelbase and increased track were engineered to improve driving and passenger comfort.

Ranger’s chassis setup comes from the expertise of Ford’s global dynamics engineers from Australia, South Africa, Europe and North America, in addition to insight from Ford’s manufacturing facilities in Thailand and South America. Ford says its goals of creating SUV-like handling and comfort, reducing mass and increaseg structural integrity were achieved as a result of the new frame, new front and rear suspension, and new steering system.

All critical driveline components (powertrain, transfer case, oil pan, exhaust system and fuel tank) are tucked between the frame rails to reduce the risk of damage during off-roading. Underbody shielding protects other important components. Minimum ground clearance on 4x4 models, as well as 4x2 Hi-Riders designed for off-road use, is 9 inches with the base 16-inch tires. Seventeen-inchers are also available. Dual front hooks — each rated at 13,277 pounds — come standard on the Australian-market Rangers on 4x4 and 4x2 models. Also, the pickup’s electrical components and air intake are mounted high in the engine compartment to reduce the risk of water penetration and potential electrical shorts.

Ride and Handling

Ford’s driving dynamics team set out to develop a "driver’s truck" with agility, precision and comfort when unloaded or working. All powertrain and driveline variants were developed on a test vehicle before the first prototype was built to help engineers design for a wide variety of handling details, including turning circle and optimal suspension geometry, evaluating scrub radius, toe and camber settings, and the "elastokinematic" properties of the front and rear suspension. Its new suspension was developed in conjunction with Mazda.

“Through careful analysis and tuning, we found it was possible to build the first fleet of prototype vehicles close to final properties for suspension geometry, including changes under traction, braking and hard cornering,” said Matt Reilly, vehicle dynamics supervisor. “This was achieved by using a combination of newly developed computer-aided-engineering (CAE) models, the Kinematics and Compliance test rigs available at all Ford development centers and steering robots for precise and repeatable test inputs.”

“The result is a Built Ford Tough pickup truck with a single design that provides the best possible road manners," Reilly continued. "For traditional buyers, the benefits are huge with no compromises in payload capacity or towing ability. For sport utility enthusiasts who prefer smoother, more refined road handling, the all-new Ranger delivers with less of the harshness typically found in trucks.”

New hard-rubber "hydro mounts" on the frame between the rail and the cabin bring improved comfort. Filled with hydraulic fluid, the mounts help mitigate vertical and horizontal motions more effectively, thereby reducing body shake and smoothing the harshness typically associated with a truck ride.

Ranger’s longer, stiffer frame is 100 percent new, with a coil-over-shock front suspension, rack-and-pinion steering and a new rear leaf spring suspension. It has the largest brakes in its class, with vented disc brakes up front and drum brakes in the rear.

Increased wheelbase and track also help driving dynamics, both on-road and off-road. The Ranger team also made advanced technologies available in the truck: Electronic Stability Program, antilock braking system and traction control, as well as optional trailer-sway control, Adaptive Load Control and rollover mitigation, all of which bring increased safety and control for hauling heavy loads.

The Ranger also introduces the segment’s first rearview camera system and rear parking sensors to provide additional visibility and alert the driver to obstacles while reversing.

Performance

Ranger-7-560

The Ranger comes with two new engines and a choice of six-speed automatic or manual transmissions that improve performance, fuel economy and driving range.

Ford’s Duratorq TDCi diesel engines include a 2.2-liter inline-four-cylinder with up to 276 pounds-feet of torque and a 3.2-liter inline-five-cylinder with a robust 346 pounds-feet of torque.

Ford says its new economical 2.5-liter Duratec four-cylinder gas engine has more power than its major competitors and is flex-fuel capable.

Gasoline-powered Rangers get a standard five-speed manual transmission.

The Ranger will achieve a significantly increased payload capacity of up to 3,306 pounds on selected models. While Ford has not announced the truck’s top towing capacity, it says towing will be “exceptional.”

Ford also reports that the Ranger will come with more engine/transmission combinations as well as a variety of final drive ratios, from a stout 3.31 ring and pinion to an amazingly short 5.30 rear axle.

Ford Ranger Leaves the U.S.

The Ford Ranger first went on sale in the U.S. in February 1982. More than 6.5 million Rangers have been sold in the U.S., with its best sales year in 1999, with 348,358 pickups sold.

"In the past few years, we have averaged around 75,000 Rangers sales annually, with year-to-date sales of 43,000 through the end of September," said Derek Kuzak, Ford group vice president of product development, when we asked about why the new Ranger isn’t coming to the U.S.

"The compact pickup market in the U.S. has been declining for more than 15 years, having gone from almost 8 percent of the industry in 1994 to just more than 2 percent through August this year," Kuzak said. "So we have decided to prioritize our investment in full-size pickups and continue to develop the F-150 in all areas, including outstanding fuel economy. We are just now launching an all-new engine lineup for the F-150 that improves the fuel efficiency of the F-150 lineup by 20 percent. And we are offering the F-150 XLT Custom Package with the all-new 3.7-liter V-6 engine aimed at the entry-level personal-use buyer.

"This new F-150 series will be ideal for those Ranger owners interested in a pickup. For those Ranger customers interested more in affordable transportation than specifically a truck, we now either have, or soon will offer, many new affordable vehicles, including the Fiesta, Focus, seven-passenger Grand C-MAX and the Transit Connect.

"One additional important element of our decision was that this Ranger is bigger than our current product, which we'll build through the 2011 model year, and moves much closer in size to the current F-150," Kuzak added. "So its use here would become even more limited, especially when compared to the increasingly fuel-efficient F-150."

Comments

I think they need to bring this to the U.S., Ford keeps telling us the F-150 is a replacement for the Ranger, that it is not, fuel economy and price are not the only reason people buy compacts.

Ford is screwing the pooch big time by not bringing this Ranger over here.

There is a huge difference in offering what people want and telling them to settle for this other, bigger truck that you don't.

With this new Rangers larger size, it really does look like it will close to an F150. I think they said 90% as large as an F150 in another article and now we see that's correct.
It is a nice looking truck. It reminds me of the SportTrac.

If you were going to buy a Ranger, then buy one now and stop complaining. If you want a Ranger replacement, then buy an F-150 extended cab short bed, with EcoBoost. It will be about $15k cheaper in the US than what that new Ranger will be in Australia.
Hey Mike, minor correction: 5.30:1 isn't a "tall" axle ratio, it is short. 3.0:1 and under would be tall.

It's a bit on the large size. The way Ford would package it for US customers guarantees price and fuel economy wouldn't be worth selling here.

Toyota offers the Hilux with a 4L v6 in Australia, why does this not have the 3.7 V6 to compete? I think Ford could have offered more exciting engines. I am thinking 3.7, EcoBoost V6, EcoBoost I4, 3.0L V6 diesel from Jag/LR

@Alex: Nice catch. Thanks. That will be fixed shortly. I blame it on the lack of coffee this morning.

I think the whole size of the Ranger vs size of the F150 thing is is a bit hypocritical of Ford. Just look at the Fiesta vs the Focus, or the Edge vs the Explorer. They don't seem to have an issue having very similar sized cars and SUVs, so what's the problem with having similar sized trucks? Especially when the new Ranger offers styling and packaging not available on the F150? Based on what I've seen and read in this article, the new Ranger could easily go head to head with the Tacoma in the US market.

The F150 is no substitute for the current Ranger, and it's no substitute for this new Ranger either.

I'm just astounded that they're giving us the Grand C-MAX but NOT the new Ranger... amazing...

I will echo the comments of others in that Ford is making a big mistake in not bringing this to the US. Some people do not want a full-size truck.

Now that looks like a really nice pickup. The new engines in the F150 are already nice but I would really love to own this vehicle with the diesel. I would have to get a model without chrome though, I hate chrome.

Hey Mike, Think you could ever get your hands on one of these? I wonder how something like this would hold up against the 1/2 tons of the US.

Its amusing that Kuzak thinks (Ranger)pickup buyers are going to buy a Transit Connect. That dude needs to get his head out of the sand. Derek, Some (not all)of the issues with the lack of demand in the small truck segment are the result of insufficient investment in the product itself. The big three would rather make money selling large trucks and get rid of the small truck segment altogether. There is more money to be made selling large trucks period. Its a fine business formula I guess, but if gas prices ever go out of control again folks will looking for a small truck. You are also going to lose your current and future customer compact truck base. I don't think many will upgrade to the F-150. Additionally, I've seen the mileage ratings for the new engines in the F-150 lineup and i'm unimpressed. They are not much better then before. Maybe i'm wrong and time will tell but i don't think so. i think Ford is making a marketing mistake here. I myself won't buy from Ford if they refuse to offer a product that I want....and they need to stop telling me I want or need a Transit connect..or a Fiesta? Are you kidding me? geesh... Sorry Derek..your lack of understanding your customer has forced me to a competitor.

Its amazing how everyone has different opinions but we all love trucks. Small, Big, Diesel or Gas. I personally have a ranger and a f250. I use the ranger for running back and forth to work and the 250 for pleasure and pulling my toys around. I assume ford thinks the F150 should be able to do both. Anyway lets all enjoy the options we do have. Trucks are better today then ever.

MIKE LEVINE,

Tell Ford I would get any organ on my body to them for this new Ranger with 5.30 rear end and the 5 cylinder diesel option with 346 lb-ft of torque.

This is ridiculous that we can't get this in America!!!!! We are being cheated!

what the hey? IS that a cap for a cartridge oil filter? And at the bottom of the block?

it is not good for Ford Motor Company about US people are very very complain to Ford for not US Market. if Ford Motor Company made secret destroyed the small pickup model had related Ford Ranger, Ford Bronco II, Ford Aerostar, Ford Explorer, Ford Explorer Sport Mazda Navajo, 2nd gen Ford Ranger and Mazda B-Series , Mercury Mountaineer. Ford Explorer Sport Trac, Latin American Ford Ranger crewcab or regular cab and Lincoln Aviator documents future. it will more awful Ford for US Market. if you have big problem for Ford about future.

This is very good looking truck - I love it! My question is, is this a true independent Ford desgin, or Mazda based like previous generations of rest-of-the-world Rangers. I know the American Ranger was designed in the US, and the T6 designed in Austaralia. If so, maybe this time, it would be the other way around - the next Mazda BT50 (rest-of-the-world Mazda pickup)
will be based on the upcoming Ranger T6?

@Matt- Huh?

@Levine- Tell Mark Fields to wake up! I want this and the Lincoln Superduty ;)

"Ford says the Ranger is the most capable small pickup it has ever built"
And of course we in the USA wont get one , Dumb ass Ford idiots , I will protest by not buying any Fords I will go for a Tacoma if Toyota pulls there heads out and bases the next Tacoma off the world Hilux .

Ford, stop being idiots and sell this truck in the US. How many redundant crossovers and SUVs can you sell? Edge, Escape, Flex, Explorer... You crowd that market but then say this is too close in size to the F150? WTF? There are some people who don't want to buy a full size truck (like me), but don't want the current Ranger that was designed in the Bronze Age. Please man up and bring this truck to the US. And while you're at it, please bring a Focus RS hatchback to the US too.

This would be a great truck for the U.S. market. It's too bad that Ford is too stupid to bring it here. :(

Mike can we have some high resolution pictures from the article?

Just saw the BT50 article. It looks good from the side... only the side... very curious about what engine the Mazda will have - a Ford unit or Mazda's own.
The reason why Ford won't bring the T6 to the US is the same why GM is not bringing the Isuzu D-Max, Nissan the diesel powered Frontier (called Navara around the world), Mitsubishi the L200, Toyota the Hilux Volkswagen the Amrok .

What a shame that ford will not bring this vehicle to the U.S.. Some people just dont get it, not all of us want to settle for a full-size. I have been waiting for the "new" Ranger to replace my 03, guess its Toyota of Nissan now. So long Ford.

I'm very confused.
A previous news release stated that the T6 was 90% or 9/10th the size of a F150. This news post refers to the T6 as a small truck in several places:

exerpt "Ford says the Ranger is the most capable small pickup it has ever built. "

exerpt "Compact trucks are a global phenomenon from Australia to Argentina,"

How is a 9/10 truck a compact?

WTF FORD!!!!!

Bring this to the U.S.!!!!!! Two choices of diesel engines and a six speed manual!!! I want one bad now.

Is it because the diesels dont pass the bucken EPA's nazis ridiculous emissions laws???

Take a close look at the rear photo....the rear cab glass is down....aka Tundra....nice.

Is the knob next to gearshift for 4wd?

My first pick up was a Toyota I have had three Rangers since my 98 is tried, I am a Ford man really hoped for a new Ranger I do not want or need a 150, looks like I will driving a new 2012 Tacoma. D'oh !!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Very sexy truck! Dang you Ford of USA! You got millions of angry customers banging down the front door of the building for this truck!

Another awesome vehicle that the rest of the world gets and we don't. It really is quite sad.

Looks like a nice truck !!

Guess Ford doesnt want to lose the best selling full size title,probably would sell less full size trucks if this Ranger was available in the USA or Canada ! My only conclusion for doing this...

Funny,it seems that alot of people want a small diesel truck in America.

Oh well,I wouldnt buy one anyways..I love my Dodge Ram,but I think Ford dropped the ball on this one..unless the truck is a total p.o.s,another reason it may not be up to the American truck buyers standards...

Ok, so the rest of the world doesn't get the F150 or Super Duty, and gets the Ranger for the price of a fully loaded Super Duty Powerstroke, King Ranch. Honestly, would any American trade off the choice of all F-series trucks, to get a Ranger for $65,000? Come on, please be honest here.

How dare ford mention the small truck decline of last 15years
they are the reason for it decline. Think about it, the ranger has only gotten refreshes but never a redesign. People would just opt out and by a F-150 V6 since it was bigger and for the same price.

I do understand that the eco-boost V6 will help out people that want and need a fuel efficient truck, but the eco-boost is luxury engine, most people will buy the regular 5.4 V8. If ford wants to make the eco-boost attractive they should offer it on regular cab trucks and work trucks. then they will show it worth the $$$ to go turbo. If it for the EPA we could be driving Euro 5 diesels in cars,trucks & Suvs

but this decline is a joke, it obvious that they neglected the market, when they decided that think "big" ideology is way to go. Now we have to pay 30-45k for a truck that offer less in fuel economy but oh yes it big.

the more I read about the T6, Hilux, D-Max, and the other midsize trucks that have same performance and better fuel rating than their american counter-parts the more it sickens me.

Oh American, why you be so close minded.

"The Ranger has sold 10,925 units in 2010, and since 2007 about 52,000 Rangers have been sold."

"'In the past few years, we have averaged around 75,000 Rangers sales annually, with year-to-date sales of 43,000 through the end of September,' said Derek Kuzak, Ford group vice president of product development, when we asked about why the new Ranger isn’t coming to the U.S."

So let me see if I understand. Ford has sold more Rangers in the US in one year (of the ancient model, mind you) than it has in Australia in four years, but the US doesn't get the new one. That doesn't make a lot of sense.

Mike, any way you can get hold of all the specifications for this new Ranger? I'd be interested to see how it compares with the US Ranger and F-150 regarding weight, WB, length, etc.

This thing looks more like a Tundra than a Ranger to me.

@Alex
You're exaggerating just little with the price. A current Ranger in the UK starts at about $22k and tops out at $36k (using an exchange rate of $1.60 to the pound and excluding VAT). Yes, no one here will buy a Ranger for the same price as an F-150. However, if the new Ranger were sold here it would not be priced starting at $22k. For comparison, a Fiesta in the UK starts at $19,200 (13,900 pounds), while a Fiesta in the US starts at $13,320. Using the Fiesta as a comparison, the Ranger would probaby be priced starting around $15,500.

Lets all get creative and convince Mexico and Canada to build to U.S. specs we can go across the border and get what we want, FoMoCo will take notice.
I agree with all of you this vehicle would be a great seller if properly priced, called the F-100 Ranger, and include the diesel options, like what the europeans are bringing over. I love our 04 F-150 but only 4" inches of clearance for the garage. The new F-150 are fantastic trucks but not a replacement for a smaller vehicle. I guess a new 302 (5.0) under the hood and a few other upgrades and my 99 F-150 will soldier on for several more years.
I believe this is about a 200,000 unit a year market, this vehicle would allow Ford to capture a large portion of this market. Ford, fire whomever did your vehicle surveys, in this you are taking the wrong path. With a Trillion dollar balance of trade we need to keep every penny we can in the U.S. economy, or suffer some outcomes we will not be happy with.

Is the U.S. 'market' on Mars ?

Toyota sell the same Corolla /Camry / LandCruiser in all world markets.

What is it with Ford / GM that they refuse to sell stuff that sells in the rest of the world in the U.S. market.

I put it down to the 'salarymen' in GM / Ford managment positions - afraid to take a chance in case they lose their place on the corporate pension ladder. I meet them in my taxi all the time, they're main excitement comes from choosing a hamburger or panini at lunchtime. They're WIMPS !!

That front-end should have the F150 truck, because the present wit its funny headlight looks awfully!

I love that shot of it driving down the dirt road with no one visible in the driver's seat.

Probably good marketing on Ford's part. Avoid selling the small, cheap, entry level pickup. Ford does the same thing in the US.

So you say small truck sales are declining, but gee, Ford has been selling basically the same crap truck since 1982. Now there's a good reason I won't buy another Ranger.

"Ford’s Duratorq TDCi diesel engines include a 2.2-liter inline-four-cylinder with up to 276 pounds-feet of torque"

I sure wish Ford would sell me a vehicle with this engine here in Illinois. It would make a persuasive argument for buying American.

Derek: Yup, my 1998 Ranger is the same truck that I would buy if I were to buy a 2011 Ranger. I could refurbish it top-to-bottom for $5,000, or I could replace it for $20,000.

Put that Duratorq diesel in there, and suddenly I get something I didn't have before for $20k. Excellent torque, excellent fuel efficiency, biodiesel compatibility. Nice!

P.S. Anyone in Australia feel like making some money by selling me a diesel engine and adapta-kit in a crate that will fit my old Ranger?

B.J.: "The new F-150 are fantastic trucks but not a replacement for a smaller vehicle."

Well said. I second the motion.

for what it's worth, my 98 Ranger didn't have Sirius, passenger sensing, side impact air, RSC, or TPMS--my 2010 does, and it looks pretty in blue!

This truck is only 10% smaller than an F150.
The rest of the world does not have the F150.
This is the only truck available outside of North America.
It makes sense from Ford's perspective to build a new global truck.
It may only sell 10,000 units a year in Austrailia, but what about South Africa, the Orient, or Central and South America?
I like the looks of this truck but a 9/10 truck.
What's the point of bringing it here?

Whats with Fords naming of there new engines? Duratorq and Duratec, sounds familiar. Can't they spin the names of their own engine brand being the Power Stroke instead of GMs Duramax? Sounds like they're trying to remind people of a GM powertrain.

I want to drive a pick-up as my daily driver . . . the new Ranger fits that like a glove; especially with the diesel engine options. Bring it here and we will come!

Want this truck. Owned a Ranger and loved it, moved up to the Dakota but would love to go back to a Ranger. How about it Ford?



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