Ford Super Duty Solidifies Reign as King of Heavy-Duty Truck Sales
The Chevrolet Silverado 3500 has won the Rumble in the Rockies but Ford's Super Duty continues its reign as king of sales among all heavy-duty pickup trucks.
The new 2011 F-Series Super Duty owns 50 percent of total heavy-duty sales, an increase in market share of 5 percentage points over the same period last year – its highest share since 2001. This is according to a Ford analysis of recently released registration data by R.L. Polk.
Furthermore, according to Ford, the heavy-duty pickup segment is growing. Sales volume is up 17 percent over last year with Super Duty responsible for 80 percent of that growth.
"As always, our goal is to better satisfy the needs of our customers. Super Duty’s continued sales and share leadership is validation that whether those needs are capability, durability, quality, power, performance, fuel economy, technology or safety, we are succeeding," says Doug Scott, Ford Truck Group marketing manager.
[Source: Ford]

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