If the new Ram 1500 Tradesman grabbed the attention of contractors and small businesses with its low price, high capability and standard V-8, another new Ram model — code-named “Adventurer”— is set to turn the heads of sport truck enthusiasts.
The two-wheel drive, 390 horsepower Hemi-powered Ram Adventurer builds on the Ram 1500 Tradesman’s key attributes.
According to a press release, the new truck will feature a monochromatic paint scheme, body-colored grille with black honeycomb inserts, body-colored front fascia and body-colored rear fascia with chrome-tipped dual exhausts shouting “high-performance.”
The Ram will also get fog lamps and 20-inch aluminum wheels with locking lug nuts. There’s also a locking tailgate, cargo lamp, rear-bumper step pad, 6-by-9-inch side-view mirrors and rear wheel-well liners.
Standard features also include a 160-amp alternator, 26-gallon fuel tank, 3.55 rear axle ratio (optional 3.21 or 3.92), 700-amp maintenance-free battery, four- and seven-pin trailer wiring harness, heavy-duty front and rear shock absorbers, front and rear stabilizer bars, power rack-and-pinion steering, halogen headlamps, heavy-duty engine and transmission cooling, and a full-size spare tire.
Inside, the new Ram half-ton model will get a heavy-duty vinyl 40/20/40-split bench seat, and buyers can choose vinyl or carpeted floor covering. Other features include air conditioning, a 120-mph speedometer, 12-volt auxiliary power outlet, six-speaker media center with CD and MP3 player, as well as audio jack input for mobile devices, automatic headlamps, behind-the-seat storage bins, driver and passenger assist handles, power accessory delay, rear dome lamp, rearview day/night mirror and tinted glass windows.
Safety features include advanced multistage front airbags, supplemental front curtain and side airbags, antilock four-wheel-disc brakes, electronic stability control, height-adjust shoulder belts, sentry key theft deterrent system and tire pressure monitoring warning lamp.
It will be available in bright silver metallic, bright white, Brilliant Black Crystal Pearl, Deep Cherry Red Crystal Pearl; Deep Water Blue Pearl; Flame Red, Hunter Green Pearl and Mineral Gray Metallic.
“This is going to be a great-looking sports truck,” Ram trucks CEO Fred Diaz said. “A buyer will be able to drive off in a new Hemi-powered Ram truck with money left over for other things, like Mopar accessories. There’s nothing in the market – and that includes other trucks, as well as cars – that can compete with this truck’s blend of style, exhilarating performance and value.”
The eight-cylinder Adventurer (until it gets a formal name) will start at $23,830 (including a $975 destination charge). That’s $1,050 more than the Tradesman’s starting price. It will arrive in Ram truck dealerships in second quarter of 2011.