2006 Dodge Rampage concept pictured
Chrysler will build an all-new lifestyle pickup truck starting in late 2012, according to a report by Wheels.ca, a Canadian automotive site.
News of the pickup, referred to as the "TR Ram Life Style Truck," was provided via AutomotiveCompass, a consulting company, and several of Chrysler's suppliers that were briefed on Chrysler's future production plans last week in Michigan.
The small hauler is said to be similar to the Honda Ridgeline, with unibody construction that will likely be based on Chrysler's minivan platform. Chrysler's minivans are built at a plant in Windsor, Ontario.
"Insiders say Chrysler is projecting annual demand of between 15,000 and 20,000 vehicles for the pickup," said Wheels.
News of a unibody replacement for the aging Dodge Dakota body-on-frame midsize truck was announced in 2009, during Chrysler's 2010-14 business plan briefing for analysts and journalists. The Dakota is expected to end production by the end of this year.
The Ram lifestyle pickup may take functional and design cues from the 2006 Dodge Rampage concept.