Thanks to our friends at Jalopnik, we now know the number of serious buyers it will take for General Motors to bring back the Chevy El Camino: 100K. Maybe.
Joel Ewanick, GM’s chief marketing officer, threw out the stat this evening via Twitter (@JoelEwanick) in response to @chevyavalanche’s tweet, “I want a new El Camino. Badly. Please!”
“@chevyavalanche well, we need you and 100,000 more of your best friends,” replied Ewanick.
GM originally announced that it planned to bring the Australian-built Holden VE Ute to the U.S. as the 2010 Pontiac G8 Sport Truck during the 2007 New York auto show. U.S.-specific development work, including engineering side airbags to meet federal safety standards, was carried out, but the project was canceled before a single ST made it into showrooms. That work could still be the foundation for an all-new Chevy El Camino, which is sold as the Chevy Lumina Ute in some countries, like South Africa.
The latest El Camino resurrection campaign started after Ray Wert, Jalopnik’s editor-in-chief, encouraged Twitter users to follow Ewanick and request a new El Camino.
Ewanick hedged his statement later, tweeting, “@raywert thanks ray! Appreciate that one! So lets be straight, real orders! Sold orders with deposits!”
For perspective, 100,000 buyers are about the same number of people that bought Toyota Tacoma midsize pickups in the U.S. last year. The Tacoma is America’s best-selling small truck.
Can 140 characters turn into 100,000 El Camino buyers? Let Ewanick and Chevrolet know at Jalopnik.