Ford Launches Online Comparsion-Shopping Tool
It’s no secret that one of the best ways to find the best truck is to compare your top picks head-to-head. Unfortunately, not everyone can get identically equipped vehicles and drive them back-to-back.
Thankfully, though, more and more websites are offering software that allows consumers to put their favorite pickup features and specs right next to each other. For those familiar with PickupTrucks.com you know we have a Shopping Tool — just to the left of the posted stories on the homepage — that allows you to compare up to four pickups head-to-head, comparing powertrains, fuel economy, pricing and more.
Another comparison program we like actually exists on Toyota’s website, where you can find a full list of standard and optional features on four different midsize or full-size truck competitors. And now, Ford is jumping into the comparison-shopping software game.
This newest comparison website, deep inside Ford.com, will prompt you to answer a few questions about payload, towing and duty cycle. Then you’ll find out who has the best powertrain for your needs.
The site provides sights and sounds regarding each competitor’s power range, fuel costs over time, and how many gallons you’ll consume doing what your truck has to do. It has a cool graphic presentation and is designed to help you find the right half-ton pickup truck.
As you might have guessed, Ford is quite good about setting the various parameters in specific categories where it does quite well. Still, the software offers a good selection of practical information, with several types of key head-to-head graphics. It’s worth a look.

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