Ram Trucks will add the ST and Laramie models to its 2012 Power Wagon lineup, the company announced today at the Texas Auto Writers Association's Texas Truck Rodeo, just outside of San Antonio. The less expensive ST model offers all the Power Wagon’s functional capability at a more affordable price, while the Laramie model provides more comfort and luxury features to any Power Wagon before it.
Additionally, and new for the model year, is the addition of the RamBox side-storage system for wheelbases with the 6-foot-4-inch beds, as well as a new heavy-duty six-speed automatic transmission behind the Hemi. The new RamBox (previously only available on the shortbed Ram 1500) will likely make the Power Wagon quite popular with park rangers, forest service workers, and city municipalities. Both models will go on sale in December.
"Expanding the Power Wagon’s availability to ST and Laramie models is not only what our customers have asked for, but also a true measure of the truck’s success and popularity with truck buyers," said Fred Diaz, Ram’s CEO.
On the ST, which Ram says will appeal to owners who use trucks for daily off-road duty, the grille, bumpers, fender flares and mirrors are clad in black. The interior is mostly unchanged from the ST trim level. The Laramie gives owners leather seats, premium stereo, dual-zone climate control, and wood-grain dash and door panels. The package also includes body-colored fender flares and chrome mirrors, bumpers and grille.
The new Power Wagon ST starts at $41,625, the previously existing Power Wagon SLT starts at $45,565, and the Power Wagon Laramie starts at $51,000. Prices do not include a $995 destination charge.
The 2012 Power Wagon, which is based on the Ram 2500 Heavy Duty four-wheel-drive crew cab, is powered by a 383-horsepower, 5.7-liter Hemi V-8 that makes 400 pounds-feet of torque. The truck’s features include 33-inch BFGoodrich all-terrains, a Warn 12,000-pound winch Bilstein shocks, underbody skid plates and a 4.56:1 axle ratio. The Power Wagon can tow up to 10,250 pounds with a Class IV hitch. The Power Wagon has 2.5 inches more ground clearance than a Ram 2500 HD. A driver-actuated electronic disconnecting stabilizer bar offers more wheel travel for tough trails.
The Power Wagon is considered to be one of the most capable 4x4s sold in the U.S. and now with the added storage of the RamBox, a much smarter, better-geared transmission, and more flexible pricing, we're guessing this will spread its appeal.