The Ram Outdoorsman is about to become a major player on the small screen. Orion Entertainment recently announced it will produce an outdoor adventure show for the new NBC Sports Network, which will replace the Versus network in January.
The show, called "Ram Outdoorsman," will prominently feature an Outdoorsman in every episode as it explores the sports of hunting and angling from Texas to Alaska. Truck enthusiasts will remember that Ram has made a huge push in the past two years to nearly double the number of models offered, including models such as the Tradesman, Express, Longhorn and Outdoorsman. Each model has a list of options consistent with the theme of the given truck.
We’re not surprised at all that someone in television figured out a way to take advantage of the obvious angle here. As slow as some people are who work in television, this one was pretty obvious.
"This new series will provide the Ram Outdoorsman with even greater visibility among America’s 50 million sportsmen," Ram CEO Fred Diaz said. "Chris Dorsey and Gerald McRaney are two of the best known and most credible personalities in the outdoors. Working with Orion Entertainment helps the Ram Truck brand speak directly to customers and demonstrates our commitment to the outdoors and outdoors enthusiasts."
Not that we’re accepting any credit for this pairing, but astute followers of PickupTrucks.com and the Outdoorsman will remember that in our first review of the truck, we offered some very interesting evening shots of the Outdoorsman with the Orion constellation in the background. Maybe we’re the ones who put the idea in somebody's head? Wonder if that means we get a cut of the royalties.