The Texas Auto Writers Association (TAWA) recently announced the results from its 2011 Texas Truck Rodeo. Truck manufacturers have been coming to this big new-truck competition to allow various automotive writers a chance to drive the latest and greatest pickups, SUVs and crossovers in head-to-head competition. At the end of the two-day event, assessments are made, votes are cast and ballots turned in.
The big news last year was that the Ram 1500 took home the coveted Truck of Texas Award, stopping an eight-year winning streak for Ford. This year, however, it seems, it’s back to business as usual.
For 2011, in one of the most dominating performances in Texas Truck Rodeo history, Ford won every category it entered, winning the 2011 Truck of Texas with the Ford F-150 and six other categories. (The full list of winning vehicles is below.)
“These honors show Ford trucks still reign supreme in Texas, and it is rewarding to see that the truck-savvy Texas auto writers appreciate just how innovative our F-Series pickups are,” said Mark Fields, Ford's president of the Americas. “These awards validate what our customers have been telling us about our ‘Built Ford Tough’ F-150, and we are honored by their recognition of the strength of our truck lineup, as well as our crossovers and EcoBoost engines.”
The only category Ford Truck didn’t win was in the midsize-pickup class because it didn’t enter a Ford Ranger because it goes away next month.
“This has been the biggest win we’ve had here for as long as I’ve been coming to the Texas Truck Rodeo,” said Doug Scott, marketing chief for Ford Truck. “A clean sweep like this means a lot to us and the team, naturally because Texas is our single biggest market, but also because the market is getting so competitive.”
Ford and Ram brought several executives, engineers and support staff, along with almost a dozen trucks each in order to give judges a good cross-section of products to drive.
A total of 48 vehicles were entered in the rodeo and were evaluated by the 57 registered TAWA members. For a complete list, including crossovers and other luxury segments, go to TAWA's website. A list of the important winners in each category is below.
Truck of Texas: 2012 Ford F-150
Truck Line of Texas: 2012 Ford lineup of trucks
Outstanding Feature of Texas: Ford’s EcoBoost engine technology
Full-size Pickup Truck: First, 2012 Ford F-150; second, 2012 Ram 1500; third, Chevrolet 1500
Heavy-Duty Pickup Truck: First, 2012 Ford F-250 King Ranch; second, 2012 Ram 2500 HD Power Wagon; third, 2012 Chevrolet Silverado 2500 HD
Midsize Pickup Truck: First, Nissan Frontier; second, 2012 Toyota Tacoma (only two entered)
Luxury Pickup Truck: First, 2012 Ford F-150 Platinum; second, 2012 Ram 2500 HD Mega Cab Laramie Longhorn; third, 2012 GMC Sierra Denali 2500 HD
Other Notable Winners:
SUV of Texas: Jeep Grand Cherokee
Compact Vehicle of Texas: Ford Edge
Full-size SUV: First, Dodge Durango; second, Jeep Grand Cherokee; third, Chevrolet Tahoe
Midsize SUV: First, Jeep Wrangler Unlimited; second, Toyota 4Runner; third, Toyota FJ Cruiser
Compact SUV: First, Nissan Xterra; second, Jeep Compass; third, VW Tiguan