By Dave Lee
The 2012 Ram 1500 was named the Best Half-Ton Pickup Truck this week by the Canadian Truck King Challenge team this week, beating out the Ford F-150, GMC Sierra 1500, Toyota Tundra and the Nissan Titan. Five judges evaluated the pickups in tests that included towing 8,000 pounds, carrying 1,800 pounds of payload and some off-roading.
"The testing performed by the Truck King Challenge is a great third party evaluation of the highly competitive half-ton truck segment, and we are thrilled that our Ram 1500 took top honors," said Reid Bigland, Chrysler Canada's president and CEO. "The Ram 1500 is the most awarded Ram truck ever and has the longest lasting line of pickups in Canada. It’s no coincidence that more Canadian pickup buyers are switching to Ram 1500 than to any other truck."
Ram sold 5,282 pickups in Canada in October, a 53 percent increase over 2010, and the brand remains the second-best-selling vehicle in Canada, the company says, adding that Ram has seen the greatest gains in Canadian market share for 2011.