We recently drove the 2012 Ford F-150 SVT Raptor in some of the harshest environments any 4x4 vehicle can handle. The rocks and trails outside of Moab, Utah, are legendary for destroying Jeeps and improperly equipped vehicles. The most popular trails in the area have names like Poison Spider, Metal Masher, Cliff Hanger and Hell’s Revenge. In fact, we recently drove with a group Ford and SVT engineers, taking a group of 2012 Raptor Super Cabs over Hell’s Revenge with relatively few scrapes and dents. But you’ll have to wait a bit before we offer the full report and photo gallery.
In the meantime, we collected some information about the Raptor’s sales numbers that Ford seemed reluctant to give out in the past. 2010 total U.S. sales for the Raptor in its first year, was 7,085 units, which does not include a small number going to Mexico and Canada.
As you recall, all of those were Super Cabs with the 5.4-liter V-8. Later, for the 2011 model year, with the addition of the longer wheelbase SuperCrew and more powerful 6.2-liter V-8 for 2011 (both came out at the same time), the vehicle became even more popular, and the sales numbers bear that out as well.
So far this year, Ford has recorded more than 8,000 Raptor sales in the U.S., with a growing number going overseas to private buyers (mostly to the United Arab Emerits and Saudi Arabia). The increased popularity of the SVT Raptor has led Ford to increase production by roughly 30 percent for the 2012 model year, with the extra availability going to domestic and foreign sales equally. Production at the Dearborn Truck Assembly Plant will increase from two Raptors per hour to three Raptors per hour.
By our count, that could mean yearly sales numbers approaching 15,000 units by the end of 2012, barring any major issues with the price of fuel or other domestic (or foreign) economic turmoil. No matter what happens, this far exceeds the numbers Ford was talking about at the beginning of Raptor's launch.
To date, the SVT Raptor has the lowest turnover rate of any Ford vehicle in their stable, with vehicles averaging less than 21 days from factory production to the time the vehicle is recorded as a sale.
2012 pricing for a base Raptor is $42,570 for the Super Cab and $45,470 for the SuperCrew (pricing does not include the $995 destination fee). Other options include the Luxury package at $2,970, Navigation at $2,470, the exterior graphics package at $1,075 (hood graphic is another $900 and interior accents $750), and the front camera can be optioned separately (but you have to have the Luxury and Nav packages) for $525.
Stay tuned for our rock-crawling driving impressions.