GMC's Top Designer Wants a New Look

GMC-Acadia grille

GM North American President Mark Reuss recently announced there would be more separation between the Chevy and GMC pickup trucks, and we are just beginning to see what that might look like. At the 2012 Chicago Auto Show, GMC debuted its new 2013 Acadia, showing off the regular (above) and Denali (below) trims.

Dave Lyon, executive director for GMC Design, spoke about the Acadia's new look and design features, but he was clearly laying the groundwork for a similar look that will eventually work for full-size pickup trucks, too. 

"We're aiming for a look of capability with GMC ... and you see that in the more squared wheel arches, the more angular look to the grille, and details to the headlights that communicate utility," Lyon said.

Many of the questions from a group of confused journalists dealt with Lyon's notion that GMC will not go along with other crossovers in the segment, instead going for the sleek and organic look.

"The GMC will be more of a blend of a new crossover and traditional SUV look — almost locomotive in its appearance," Lyon said.

That could mean a host of changes coming to the new Sierra pickup truck, but it could also bode well for those looking for a more rugged overall look to the GMC brand. Whether this means the new Sierra will get Audi-like headlights and more angular design will be interesting to imagine, but no doubt the grille is pretty close.

GMC-Acadia-Denali grille

Comments

Looks nice.

Now on with all the idots who think GMC should go away. Get a life and buy what you like....

This might be a good thing if GMC keeps the squared wheel wells, it will give Chevy the round wells.

Looks good. Up here in Canada, GMC out sells Chev. trucks. We like the big grill.

I get that feeling that the next GMC Sierra is going to look like the All Terrain concept, but with this Acadia's headlights.


We're aiming for a look of capability with GMC

but it could also bode well for those looking for a more rugged overall look to the GMC brand

... Um, I thought Chevy was going to be the work truck? You know, Capability? Rugged?? This sounds exactly the opposite to me. It's almost like they're trying to kill off Chevrolet trucks. I wonder how the vast Chevrolet dealer network feels about this. I sure as hell don't want anything that says GMC. This company is losing me more and more every day.


GM is not trying to kill off Chevy trucks. GM just wants to sell A LOT more GMC trucks. It's nothing personal against Chevy. It is just business.

if GMC keeps the squared wheel wells, it will give Chevy the round wells.

Please God let that be true!! I hate square wheel wells. I like the Ford's and Dodges now Just Because of the round wheel wells. Those 67-72 Chevy's were the best looking truck ever built because of them. If the Silverado gets round wheel wells I'm sold. I don't like GMC's anyway. As long as they get Ford interiors I say Bring on the Chevy!

Looks like GMC Bob is also Peter (among many other names). What a GMC moron.

It is just business.

Hey Bob, smart business would give the best truck to the biggest seller. You're clueless.

Blah... GMC sucks. Just a Mary Kay brand for women. Real men drive Chevy, Ford and Dodge,

More bling bling for the gmc ghetto ride... I hope Chevy gets REAL interiors like the King Ranch Ford!

It's nothing personal against Chevy. It is just business.

That's HILLARIOUS! You truly are a nutswinger... Chevrolet PAYS GMC's bills. Without Chevy you dorks wouldn't even exist. I only drive Peterbilts and Chevrolets. GM can shove GMC where the sun don't shine as far as I'm concerned. If they won't give Chevrolet the goods to compete against Ford guess where I'm going for my next truck? It sure as hell ain't GMC. Mary Kay brand is right.

Hey Mark, Peter was NOT me. Everyone is entitled to their opinion. But GM gives the best car to Cadillac, not Chevy. They sell a lot less Caddies. Sales don't say which car gets what luxury packages.

Hay Mark, Peter was NOT me. Everyone is entitled to their opinion. But GM gives the best car to Cadillac, not Chevy. They sell a lot less Caddies. Sales don't say which car gets what luxury packages. I guess we'll just have to agree to disagree.

GM is not trying to kill off Chevy trucks. GM just wants to sell A LOT more GMC trucks. It's nothing personal against Chevy. It is just business.

If you lose Chevy truck sales you're going to lose Chevy car sales. People tend to stick within one brand for their truck and car purchases and Chevrolet people are extremely loyal.. Not a very smart move for a company who just went bankrupt. You call it business?? I call it plain stupidity.

"If they won't give Chevrolet the goods to compete against Ford guess where I'm going for my next truck? It sure as hell ain't GMC"

Redman, They WILL give Chevy good looks to compete against Ford, and it will be CLASSLEADING, it will just be VERY different from GM which will also be classleading but in a different way. Thank the Lord we have choices!!!

This is from GM Insider News and pretty much sums it up...

Fan of Durant, i had no intention of starting a passionate fire under you, its certaintly taking my words a little far. My information is certaintly legit. The GMC line, as they are now, will be sold to the masses as more upscale. The difference will be that GMC will absolutely have a different look, finally. GM has been wanting to do this for years. But i can assure you that Chevy will not be "dumbed-down". The styling set for Chevy from what I understood is like a "tough work truck" for everyone, but with all the massive engineering upgrades expected for this next gen under the skin. Both brands will have a basic truck to sell to work users. Both will have off road capable versions. Both will have mid-grade well equipped levels. But GMC will have the luxury Denali line and the hardcore off road All Terrain brand. You'll be able to get your upper level leather chrome-ed out Chevy that competes head on with all upper versions of Fords save the king ranch, which is where Denali comes in to beat them. But please understand that even though Chevy will have a badass work truck/sport truck look and not a "new" style for trucks look, and will be less highly styled, doesnt mean they are all of a sudden gunna suck. I have no doubt you will be more than pleased with the Silverado.

Seriously go look at the last few years of GMC concepts and you'll get a picture of whats coming for them. While Chevy hasnt had those concepts, you can see the DNA forming. GMC will go angular and architecturally proffesional, whereas chevy will be smooth, bold, and sporty.

Ive had to visually interpret what was said but thats the gist of it.

But GM gives the best car to Cadillac, not Chevy.

No kidding dude. There's a diffence between Cadillac and GMC. Cadillac is like Lincoln, BMW and Benz. This has Nothing to do with trucks.. I fully support Cadillac. The Yukon steps ALL OVER the Escalade's toes however. The Acadia tramples all over the Enclave and Traverse. GMC is so redundant I can't even stand that crap brand.

This is from GM Insider News and pretty much sums it up...

I read through that when it was posted here a month ago. FanofDurant was Dead On. You GMC guys are a bunch of clueless idiots. And that initial post by BvonScott or whoever it was obvously is a GMC nutswinger who was backpeddling under pressure just like you. He doesn't deserve to drive a Chevrolet Corvette like he says he does. Screw that whole organization for doing this to Chevrolet after what we did for them.

Sales don't say which car gets what luxury packages

That's the most uneducated thing I've ever heard. Sales indicate the luxury packages? Should they not all go to Chevrolet then? I know your comeback already... "GMC sells more luxury packages". Sure buddy.. How about actually GIVING Chevrolet the same luxury packages like Ford does? How do you know what will or won't sell until You Offer It. GMC was a garbage rebadge brand of Chevrolet until they came up with the Denali. THAT is what increased their brand status. Ford was nothing special until they came up with the Platinum and King Ranch packages. THAT is what increased Ford's brand status. Dodge Ram was the same lowly player Until the came out with the Laramie Longhorn (and Limited).

GM is screwing their future by not increasing the brand status of Chevrolet by not doing the same. No way would I invest in this company.

WTF is the black plastic below the headlights? Either they are going for the black paint under the eye of a football player or they forgot to put something in there, like say daytime LED running lights.

The rest looks pretty good but I just look right at those "bags under the eyes" and keep wondering WTF! Why doesn't the Denali fill that spot with something blingy? They are solid so there is no argument about being NACA ducts for brake cooling or eliminating high pressure of the spinning tires (ala Ferrari 458). They just don't serve a purpose other than an excuse to put a big chunk of ugly black plastic on the front.

(rant off)

I love Chevrolet with all of my heart.. I literally hate GMC and all it stands for. It makes me despise GM for even keeping it around. If Chevrolet were it's own company like it started out as, I'd leave GM forvever.

Effff GMC. Long live Chevrolet....

I love Chevrolet with all of my heart.. I literally hate GMC and all it stands for. It makes me despise GM for even keeping it around. If Chevrolet were it's own company like it started out as, I'd leave GM forvever.

Amen. I'd follow Chevrolet wherever it goes. GM? Not so much. And if this is how Chevrolet will be treated, I simply cannot support GM any longer.

Are we looking at the face of the new Sierra? Perhaps. All of the brands seem to be into a "corporate grill" look. I don't want to go buy a truck that looks like an SUV, or CUV, or car.
Are they going to put a bumper on the front or go with plastic cladding/cowling? I can't see that happening as truck guys like bumpers.

Are we looking at the face of the new Sierra? Perhaps. All of the brands seem to be into a "corporate grill" look. I don't want to go buy a truck that looks like an SUV, or CUV, or car.
Are they going to put a bumper on the front or go with plastic cladding/cowling? I can't see that happening as truck guys like bumpers.

I wonder the same Lou. Look at the Thai Colorado for example. I've never seen a more blatant cuv rip off in my life. It's like a Equinox with a Taiwan bed. Just horrendous looking..

MarkH. , JeremySeims32, MikeHaggedorn, WilliamKenseth52, RaymondDevore, Ben34 , BrianL

These person posting under these screen names is a bit suspect...... kinda like a name all to known on here, when someone is referred to as a ____________. You fill in the blank.

(Are they going to put a bumper on the front or go with plastic cladding/cowling? I can't see that happening as truck guys like bumpers.) lou look at the super pooper i mean super dumper i mean super duty theres hardly a front bumper them same with the f150 poopie the bumpers are even prett much even with the grill and made out of tin foil

@Johnny doe

Yes because they are so much higher quality than the paper mache bumpers than GM uses.

Nate.M atleast gm makes a bumper worth haveing, its pretty bad when you gotta carry a pipe wrench when you driver a ford to pull the front bumper off the front tire so you can get home cause you tap a deer but i gets thats fords better idea to built a bumper the jams into youre front tire so you can't steer wow such a great idea NOT!!! i do got a picture of it sad you tap a deer with a ford and whole front of the truck is bent 5 grand down the crapper for a crappy truck

Way to go JOHNNY TROLL!

http://s1055.photobucket.com/albums/s520/chevydiesel350015/?action=view&current=lfdgdasf.jpg I should of open the hood got pictures of the cracked to hell radiator support. glad this junk ford is out of my life even tho it was the best of the 3 i had, thats the sad part. Guess like they say buy a ford buy the best drive it a mile and walk home the rest!

FRANK THE TROLL GO WAY this is GM news NOT FAGGIT FORD news you troll

looks ugly. hate it. why does it look like a car? its a TRUCK. and i im not trolling in this post. i like gmcs

Johnny Troll still trolls in GM articles.

@Johnny TROLL,

I can post where ever I wish, hoodrat!

Neither GM or your make believe 2011 Chevy W/T can stop me!

It looks pretty good. Though I think Ford may get the jump on those style of headlights on the 2013 F150 refresh.

Mid-size trucks all have the car fascia bumper, Colorado, Tacoma, even the new Ford Ranger. The full-size trucks have proper bumpers.

*Neither GM or your make believe 2011 Chevy W/T can stop me!* nothings make believe but when im full filling you're wife's needs that you can't do this weekend in my chevy i can tell her to stop you X)

@Johnny Troll,

I can not understand your gibberish. You need to learn basic grammar.

Troll, Don't forget your foot stool when you jump into your imaginary Chevy W/T.

Only thing i need to learn is how to keep you're wife's cloths on for more then 5 seconds. Don't forget the tell you're wife to grap her thong out of my awsome chevy truck.

Johnny Troll = UBER FAIL

Boys, boys, boys. Enough smack talk about your own lives. Keep this stuff civil. As for the truck, I'm liking the Acadia & hoping the next Sierra looks as good as the current one. Kepping things civil, I'll say that I like the design of the current Sierra over the current Silverado. Once you pop the hood or hook up a trailer, it's all the same.

frank the troll = epic fail to the ford crowd there thats civil and true

@johnny dose - bumpers are made to crumple and so is the rest of the vehicle. Room to live is the design mantra. The vehicle is designed to provide the occupants room to live.
A 200 lb deer hitting a truck corner at 65 mph represents a significant amount of force. The vehicle and bumper crumples to absorb and redirect that force. It is also designed to change the speed of the event horizon.A person is more likely to survive if less kinetic energy is delivered and/or you lengthen the event horizon. You could make a truck that will not bend but the kinetic energy will be transmitted directly and rapidly to the occupants of the vehicle. That can easily cause serious injury or death. The human body can absorb an impact that is comparable to running into a tree without significant force travelling into major organs.
All of the bumpers on new trucks are pretty weak. I've seen more damaged Chevy bumpers than on the competition.

This was hardly a hit at all, the deer just tap the side of the truck at 40 mph. Its just a lame truck with tin foil steel, if i was ford i be embarrassed at how much damage was done from the way the deer tap the truck. The only thing keep the front face on was the few fender bolts that go to the cab, the whole radiator support broke right off just hanging together by the fenders and the hood. Ford trucks are just a joke. Thats why I don't buy them anymore plane and smiple, there junk been there 3 times and won't happen a 4th time.

I had a 2002 F250 that I tapped a deer in the right front of the truck, spun the deer around in a 360, the truck came away without so much as a scratch. I had an 04 F150 that took a head on driver side impact from a mid size car and the bumper pushed back into the wheel. The car was totaled, the only thing I felt was a slight bump. Did it impact my steering, yes it did. Did the truck do what it was supposed to do, yes it did and it did it well, it absorbed all of the impact. The person in the car went to the hospital, I pulled the bumper off of the front tire and DROVE MY TRUCK HOME. Could there be a better design, probably, but don't hate what you don't or fail to understand. If you are truely that unhappy with your stock bumper they make after market upgrades that will take a direct hit to a bull and allow you to drive your truck home.

@ jonny doe You've obviously never hit a deer in a Chev. They don't fare any better. 2 years ago I was coming back from a quading trip. My buddy in his 97 Tahoe (proper steel bumper) hit a very young deer (about the size of a large dog) at about 40-45 mph. There was a lot of damage. Bumper, all the lights, grill all wrecked. Like Lou said, bumper are made to bend and break. Keeps the important things inside the vehicle alive.

This looks way better than the global Colorado and is more like what the Colorado/ Canyon should look like.

"GMC is so redundant I can't even stand that crap brand."

@Ben,

That's why the 2014 GM Sierra and Chevy Silverado will be VERY DIFFERENT! Mark Reusse has stated that for the first time each pickup truck will be very different. I can't speak for their SUV's and CUV's but none of that matters to pickup buyers. If you don't like GM "that crap brand" don't buy it. It's as simple as that. I just thank the Lord that we have choices!

i know stuff meant to bend and break but for as soft of a tap it was that just crazy amount of damage just pisses yah off all three have had broken leaf springs at 50,000 miles one the rear end blew out fuel pumps i was going to change the fuel filter in the 06 and owners manual give you a wrong parts number ball joints rust not bad rust but still on a truck with 100,000 miles 2 years old 25-30 grand trucks just wasn't cutting it for me then ford dealers won't loan you a truck they gave me cars so i pound them in the woods in a foot of snow lol buttom them out few times lol but yah just crappy service but that just the dealer not all are like that just wasn't happy with them

oh yeah and the dash bugged out on the 06 to lol got in one day the speed was on 100 lights going off and truck wasn't even running



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