Our friends at KickingTires put together an update every so often letting new-car shoppers know what kinds of deals there are out there for popular models. Part of the exercise includes trying to keep the vehicles as identically equipped as possible in order to see which vehicle is truly the best value.
We know these vehicles may not be exactly what you're looking for as you shop for a new mode of transportation, but it will give you a ballpark idea what to anticipate when walking onto the dealer lot.
The vehicles in this exercise are the Ram 1500 and Ford F-150. Each model had to be a 4x2 crew cab model with a V-8, one of the most popular configurations for any of the truck makers. Also, we had several other requirements as well. In the end, with currently available financing and incentives, the difference between the two ordered pickups was just over $7,000 certainly not an insignificant amount of money.
For the full details, click here.