Toyota Trucks Need to Bear Fruit, Fast

Rock Warrior Tundra II

With all the pickup truck smack-talk going on over the television airwaves, you'd think Ford, GM and Ram were the only truck makers in the U.S. Well, we know that's not true.

Just because you don't see a lot of noise and shiny pieces sparkling in the media spotlight, don't be fooled into thinking that Toyota isn't working hard on what to do next with its full-size Tundra and segment-leading Tacoma.

One Toyota source, who declined to be named, said, "We're a different type of company, so our process might not look so obvious like Ford's or Chevys. ... We've got a lot of things we want to do, but our methods always have to be planned and usually rolled out over longer time frames."

We can say that we know of several Toyota round-table sessions where marketing and product planning experts from Toyota Motor Sales USA called in industry experts and picked their brains about current and future truck markets, both full-size and midsize, as well as yet-untapped categories. From what we've heard, many of the questions coming from the Toyota side centered on powertrain options, whether a turbo-diesel could work in a half-ton or whether diesels can only mean a heavy-duty platform.

Right now, the largest amount of energy seems to be centered around the idea of keeping pricing down for both models and not getting caught up in the race for more expensive and premium trim packages. One marketing expert, who also declined to be named, noted, "We know many of our popular Tacomas are more expensive, so we need to be very careful any time we consider the R&D and manufacturing costs for a potential future product."

Baja Action II

Maybe that's why Toyota decided to play it conservatively in regards to pricing its coming Baja T/X Pro 4x4 Package. Our earlier report noted that the target price would be just a little more than the existing full TRD package that tops out around $35,000. Although the Baja will be limited to 750 units this year, we're guessing that 10 times that number will see the value in the bigger and stronger Bilstein shocks, new front springs, the mild lift, bigger and stronger wheels and tires, and heavy-duty rear springs. For those items alone, you could expect to pay as much as $6,000. But Toyota didn't want to go too far with the Baja if it meant too much added cost would have to be passed to the consumer.

"We didn't want to make a Raptor fighter, and we certainly don't want to price it anywhere near what the average transaction prices for new Raptors are going for," said the marketing rep. He went to offer a rather thorough delineation about how most consumers were ordering the Raptor, how much they were spending and how expensive it would be to have to manufacture different body panels for the same vehicle.

Clearly they've spent some time discussing and examining the Raptor quite closely. But to what end? It surprises us that with the volumes and segment domination the Tacoma enjoys now (and likely for several years to come) that this wouldn't be the exact time to do a little playful experiementing.

If Ford has proven anything, it's that there are plenty of different personalities to be squeezed from the same half-ton pickup platform. Why shouldn't Toyota try that same strategy, albiet on a smaller scale (750 units might be a good start), and give us more than an X-Runner, Baja T/X Pro and work truck. Toyota Racing Development did the heavy lifting on the Baja package, so it sure would be nice if somebody there could give them a little more time, money and creative freedom. It doesn't even have to be on a full-size or Tacoma.

To that end, rumors about the A-BAT, Toyota's popular downsized concept teased more than four years ago, may be alive, but from Toyota's point of view, it's dead. However, we have been hearing that Scion may try to do something on a RAV4 (or Highlander) platform that could try to incorporate some of the A-BAT's key design cues. Depending on how clever Scion can be with bed and interior storage as well as pricing, that could be an interesting vehicle for the Scion lineup, and a wonderful way of pouring a little juice into the compact trucklet market.

ABAT 2 II

Of course, there is also the Tundra to consider. Although no one has expressed it directly, we'd guess this big truck and what to do next is what keeps the Toyota leadership awake at night. There is a huge plant in San Antonio that is running nowhere near capacity or even close to its full potential and as the truck-buying public starts to loosen their wallets and purses, there's no question Toyota has to start working on building their full-size marketshare and volumes.  Whether that means a next-gen full-size Tundra more like a bigger Tacoma or if that means a jump into the 3/4-ton turbo-diesel market or they play with more variations and themes like Ram and Ford have done remains to be seen.

All we know is there is a lot of movement going on at Toyota it will need to start bearing fruit pretty quick if they don't want to get lost in all the 2013 and 2014 hoopla coming to the full-size dealer lots.

Comments

"One Toyota source, who did not want to be named, said "We're a different type of company so our process might not look so obvious like Ford's or Chevys...We've got a lot of things we want to do but our methods always have be planned and usually rolled out over longer timeframes."

Fail!

The rest of the world gets the diesel Tacoma, bringing the diesel Tacoma to the USA would be a good start.

I can't wait to buy my parents 2008 tundra when the lease is up!! Then I will buy there 2014 in 2018.

Toyota needs to know their role in this country! They will NEVER sell as many units as Ford, GM, or Chrysler! It is what it is Toyota! Get used to it!

Nobody is going to stop Ford. Toyota might as well give up now. Dodge will most likely be the #2 seller in America for years to come. Chevrolet will most likely be third. I know there are some here who think Toyota will take that #3 spot from Chevrolet because of GMC. I can see the reasoning behind that thinking and maybe they will but I highly doubt it. It's still a Chevrolet afterall.. A Ford or Dodge can take down Chevy but a Toyota IMO cannont eff with Chevy in the North American market. The Toyota/Nissan/Gmc trio need to be content for 4th, 5th and 6th place finishes or just go away.

If there is a next generation Tundra it needs to have greater payload, fuel ecomomy, and a 6.5 foot bed on the crew model. If not, see ya!

After the JD power quality reports the RAM would be last on my truck buying list.... I know a guy that had his tranny melt on his 3500 cummins, I'll pass on RAM.

@Len,

The big 3 need to know their role in this country, they will never sell as many small/mid-sized pickups as Toyota!!!

The guy said there a different kind of company and there process may not be as obvious. But when the new tundra first came out they were being pretty obvious with what they were trying to do with all those radical commercials.

I like the approach Toyota is making, less bling, crap and gimmicks, just build a solid pickup, hence the Tacoma and they will buy it...

My 2010 Tacoma was pretty basic from the lot and I built it's off-road personality MYSELF, not some engineer that never raced down in Baja or off-roaded period...

The big 3 is the most important with me, engine, tranny/t-case and rear-end and my Tacoma has a solid big 3. The 2.7 liter engine is tough, the 5-speed manual you never have to worry about and the rear 8.4" axle with factory 4.10's is bullet-proof...

If Toyota focuses on those big 3 things like they have in the past and not what the other makes bling and society crap they add to make a buck, Toyota will be fine...I will come back to buy another one in 2015...

oxi,

Never say never. In 2004 and earlier, the Ranger was the small truck sales leader. It will be back.

I'm looking at the sales data on wikipedia and the Ranger was outselling Tacoma by a pretty big margin in the early 2000's. No reason they couldn't do it again if they want to.

2000
Ranger 330,125
Taco 161,983

@ John,

Tranny melted..lol..I am a mechanic and never had a melted trans.I know of new Toyota's with blown motors,ball joints,trans,diffs,Fords with blown trans engines as GM trucks with blown trans diffs...Our service trucks are Dodge Ram's currently and each have 100,000 and no so-called melted transmissions.Dodge in the 90's had some issues with some of them as did ford,GM and Toyota had its share.So,no truck should be on your list !

@OXI,

What !! Toyota doesnt have bling !!!

What do you call 20" wheels on its trucks,body kits on Camry and Corolla,they advertise customizing Scions !

The Tacoma can be had all blinged out from the factory !! What are you talking about ?

By the way the Japanese Government gives Toyota Japanese taxpayer money to support them,be the first hybrid makers ect..And Toyota thrives on making profits at all costs (as you do by going to work) !

I dont call Toyota bullet proof,with its rusty frames,cracking tailgates,blowing up cams,engine sludge,bad ball joints,bad rear ends,bad driveshafts on Tacoma's,bad steering,random excelleration (still not cured) amoung other serious issues !

Ram makes the best basic truck,the Tradesmam Hemi,tow package solid reliable workhorse !! Toyota is all fluff !

By the way too bad Ford quit the Rangerin America,the Ranger was the Worlds best selling small truck ! But probably still be the worlds best selling truck as its sales are greater elsewhere,Tacoma is too big and all bling,check out the options all bling..bling ......I call it fluff as its not tough !

I am not a fan of Toyota's unethical practices,they lie cheat steal.

John,
In Canada the Dodge Ram is the longest lasting full size truck,its Diesel Ram's are the countries best sellers and most reliable.I had a pair of Toyota's and they were the most problematic vehicles I have ever owned.

It seems like Toyo has their priorities in order.
Keep from having to raise prices.

with gas prices being what they are and where they're heading, those 3/4 tons aren't going to be as popular, at least not with the people who drive them just for the hell of it. Hence, no need for those high end trims.

That's leaves you with people that must drive them for work purposes who need a dependable truck with low cost of ownership. We're going to have to do more with less. So lets slice of a few inches here and there and make the spray booths a little longer and so we can have a crew cab with long bed. Bring back the 6 cyl engine and the 5 speed manual transmission. Spare me the floor mats, those just get jammed under the gas pedal anyway. Put in some rubber floors and more affordable 4wd. I don't need any mud flaps. Or paint. Just spray bed liner over the truck. And I don't need fancy stock wheels, I'm just going to replace them with aftermarket wheels.

@John

Its well known that Dodges trannys are the weekest link and need alot of work. Most people who buy a Dodge buy it for the cummins engine - so they bought a cummins. I have heard good things about fords new engine and tranny. And GM's Allison is probably the best tranny out there today. This is also just my opinion.

The only thing i see here is a bunch of scared domestic owners. If u think toyota cant outdo the domestic, y worry.

Hmm, lets see:
Tundra was the first to provide a 6 speed auto in a half ton, J.D. Power and Associates has named the Toyota Tundra the most dependable truck for a 7th time, the Tundra has the highest safety rating, has the highest resale value, and has the lowest cost of ownership. And there's more...

Oh yeah, lets not forget it's the most american truck.

The Tundra has a lot going for it, but if you read this BIASED article, it sounds like it's in serious trouble in the market place.

I used to have a lot of respect for pickuptrucks.com, but as of late, the articles posted are one sided...

The Tundra has some serious problems that are keeping it from selling well. First off, it is ugly. I know that looks are subjective, but I don't know ANYONE that thinks the current Tundra looks the least bit good. The body contours are such that if it is a dark color it looks like it has body damage! Second, unlike every other full size truck, it is avaialble in very limited configurations. No 3/4 tons, no 1 tons, certain models are unavailable in many areas (reg. cab long box 4X4, for instance). The Tundra is a sad example of great potential but poor execution. No mystery at all why it doesn't sell.

GUTS GLORY RAM!!!!!!!!!!!!!!

@Tony,
We're taking out Chevy in 2012!

As a long time Tundra owner (going back to 2002 and now a 2012 DC RW) I am always amazed at how some folks dump on Toyota with a xenophobic and borderline racist hatred of anything not "American". I switched to Toyota trucks because I was tired of the constant tranny failures in my chevy truck as well as the shoddy workmanship and quality of the interior. Is the Tundra perfect? No, but as far as I am concerned it is a tough, high quality truck. I thought about buying a RAM last year but after renting a 2011 1500 in Alaska for 10 days I knew that would be a mistake. Looked at Ford but to get what I have in the Tundra would have cost me another 4 grand easy, no thanks. So I guess I will just have to "settle" with my Tundra with it high safety rating, high resale and high dependability, LOL.

Below is a URL to an article that is based more on fact than "fiction".

http://www.tundraheadquarters.com/blog/2012/02/20/j-d-power-calls-tundra-one-dependable-truck/

The Tundra is doing things right and has raised the bar in terms of what truck should be. Anyone who owns one knows this.

@Dave,Bling,

Try global sales...

Toyota has been a world leader in small truck sales for quite some time...

Watch the global news the past 20 years like evil BBC, you will see Toyota after Toyota driving around, where are those Rangers?

Toyota's are on every continent including Antarctica, you cannot say that about the Ranger...

I think I figured out the problem with the Tundra...If they REALLY wanna sell big in this country, it needs to say "FORD," "DODGE," or "CHEVROLET" on the side of it.

Anyone who's actually driven one of the newer Tundras (and is being honest with themselves) would admit that, though it may not be the best half-ton for everybody, it's definitely in the hunt.

...But truck buyers are a stubborn lot.

"try global...." - oxi

oxi, Try you said in this country.

I see you changed your tune when someone pointed out the sales in this country. Standard oxi protocol.

So now Toyota has the Baja package that the Chevrolet S-10 had about 25 years ago.

We already took out Tundra.

We're taking out Chevy in 2012.

Diesel...A Tacoma 4cyl turbo diesel that can get 32mpg hwy would be a runaway hit.. And a diesel Tundra 1500 would be a segment changer too.

@Jason H - I have to agree. Truck buyers are stubborn - read traditional/conservative.
Toyota does need to do something big with the Tundra. It needs to address some of the "perceived" flaws. The "bass" look as some have called it, the alleged "weak" frame, and the ride. They do need to be competitive with options.
A diesel 1/2 ton might be what is needed to upset the truck world. I don't think venturing into the 3/4 ton market will help much. I only know 2 guys that said they'd buy a 3/4 ton Tundra.
The Tacoma needs some upgrading, and modernization. How hard would it be for Toyota to offer a diesel Tacoma?
I'm happy to see Toyota taking a close look at price. Price sensitivity would most likely kill the idea of a diesel even before the drawingboard gets chaulk on it.
It is interesting to see the fact that they reallly studied the Raptor.

@ Mark Williams Toyota put themselves behind the eightball when they did not announce a full range of Pickups. No large diesels, 3/4 or 1 ton or duallies, probably a bit late in the day to address that. They are throught of as the company that makes very capacle midsize ones.

@Hawaian, it is the Hilux not the Tacoma and has been noted before it has a more than 1 ton payload (i.e 2500lbs)

As the proud owner of a 2011 Tundra 5.7 DC SR5, I see no need for Toyota to trip all over themselves "to do something for their trucks to bear fruit". They're great the way they are.

In 2007 Tundra became the industry standard and everyone compared themselves to Tundra. Remember the ads and commercials?

The Tacoma is still around today because it is better than the Ranger, Colorado and Dakota.

Toyota never wanted to be the best selling truck in the world. Toyota cannot possibly come close to the sales stats of the F150 or Silverado. The RAM is now an Italian company.

Toyota made the Tundra and the Tacoma to be an alternative choice to the offerings from Ford, GM and RAM. That the Tacoma turned out to be the best seller in that segment is a bonus and speaks of the quality not offered by the any of the other manufacturers.

The Tundra will never outsell the domestic full-size trucks, not even the Italian RAM, but it is there if you want something better.

If all my domestic trucks had been as good as the Tundra has been, I wouldn't be driving a Tundra now. Even JDP ranked Toyota trucks higher than anything from Ford or GM. The RAM came in on the bottom, consistent with its historical track record.


You Know What is Wrong With All These Truck Companies Today!!! Like Toyota Here...They want to all make their trucks WAY TOO D#@B BIG, FUTURISTIC & PLASTIC LIKE. These Truck Companies (Toyota, Ford, Dodge & Chevy) Needs to focus on keeping things Simple & Stylish...No it is Way Different than Futuristic...
I will explain, for Example, They need to go back to their Original Basics of what makes a Great Truck...A Great Truck, and that is Not layering more plastic on the truck, or making it bigger, and making a copy of what you just made from the previous year..or trying make the truck look like it should be from the Year 2543.
I remember how Toyota's were like back in the 1980's everyone died to have one..first of all they were cute, small, compatible, priced affordable, stylish & simple..they had originality for every year the Toyota Tacoma came out. Even after watching the first Back to the Future Movie..I came out of the movie wanting a Toyota truck, but today they look like these Huge Machines of Industry...rather than made for the American Family.
As a guy I even feel intimidated when I see a Tacoma or Tundra at a Grocery Store parking lot..and I ask myself "What Ever Happened Too You Toyota!!!???" maybe you guys listened to too many Steroid Body Builders or Ballerinas...I Don't Know, But I Do Know This, You Guys Need To Change Fast, Before Being Left In the Dust...Thanks for Reading, J. :(


You Know What is Wrong With All These Truck Companies Today!!! Like Toyota Here...They want to all make their trucks WAY TOO D#@B BIG, FUTURISTIC & PLASTIC LIKE. These Truck Companies (Toyota, Ford, Dodge & Chevy) Needs to focus on keeping things Simple & Stylish...No it is Way Different than Futuristic...
I will explain, for Example, They need to go back to their Original Basics of what makes a Great Truck...A Great Truck, and that is Not layering more plastic on the truck, or making it bigger, and making a copy of what you just made from the previous year..or trying make the truck look like it should be from the Year 2543.
I remember how Toyota's were like back in the 1980's everyone died to have one..first of all they were cute, small, compatible, priced affordable, stylish & simple..they had originality for every year the Toyota Tacoma came out. Even after watching the first Back to the Future Movie..I came out of the movie wanting a Toyota truck, but today they look like these Huge Machines of Industry...rather than made for the American Family.
As a guy I even feel intimidated when I see a Tacoma or Tundra at a Grocery Store parking lot..and I ask myself "What Ever Happened Too You Toyota!!!???" maybe you guys listened to too many Steroid Body Builders or Ballerinas...I Don't Know, But I Do Know This, You Guys Need To Change Fast, Before Being Left In the Dust...Thanks for Reading, J. :(

Toyota is the least dependable truck on the market. Cam shaft engine explosions, bed flex destruction, frames rusting out after 5 years, spare tires falling off, tail gates collapsing just to name a few. GM will continue to lead with the best, longest lasting pick up trucks in the world. Dodge is passed ford for second and ford will stay in 3rd place. What toyota doens't recognize is their buyers are uneducated truck wannabees. They cannot rely on stupid people to buy they trucks forever so they need to make them better so they can sell to the educated pick up truck owners who know and buy the best trucks on the market today, Chevy's and Rams. They have stolen some F150 buyers because of their failed truck knowledge but toyota can't rely on selling 70000 pick ups a year.

I see a huge opportunity in the market for a clever compact trucklet. Something with a midgate, spacious and creative rear seating and lots of clever secure storage.. maybe in the rear wells and under the bed. Yeah a tiny bed, but with mid and tail gates open enough space for 20 sheets of plywood. True No real towing capability, but with no cargo possibly as much as 28mpg city and space for 5 passengers. No it's not a real RWD, BOF pickup truck... but it will meet the needs of many and address the fuel cost question for your typical weekend warrior.

@Mark Williams:
Are you going to post a story on the Tundra making J.D. Power and Associates most dependable truck for a 7th time?

I can't believe how many people drink the kool-aid. Don't kid yourself, when the 2007 Tundra came out, Toyota was going for the jugular. They didn't intend to be "an alternative choice, not meant to outsell the domestics." Complete BS!
This truck was meant to be the last nail in the coffin for the "Big 3", at a time when the Big 3 were at their lowest. Their initial goal of selling 200,000 was conservative. Who publicly announces a goal that you know is unattainable? You always aim low so that when you [hopefully] surpass it, you can use it as marketing ("see, our truck is selling even better than we thought it would!").
The simple fact is that the Tundra has been a sales disaster for Toyota, and before the fanbois start getting their panties in a knot, I'm not dissing the truck, just its commercial success.
Read between the lines of this article. It seems pretty apparent that Toyota doesn't know what to do with the Tundra, so they say "we don't operate like the other guys." What a cop-out line. Toyota had grown incredibly arrogant by the mid 2000s and thought they were the king Midas of the auto world. The game has since changed. The domestics are quickly gaining (and even surpassing in some areas) in CAR sales, and their trucks are doing rather well. The immediate threat to Toyota are the Koreans. And then there is the big monkey wrench about to be thrown into the global auto world: China.

I think Toyota needs to go back and rebuild a Tacoma the size it was until 2005 when it got to big. Small truck with small turbo-4 or diesel to get great gas/fuel mileage. I do not need a Truck that is almost the same size as a Ram. Just because people are getting fatter does not mean that the manufactorers have to cater to just those people.

I'll admit, they do build a good product, but styling is what kills it for me. They really need to improve the Tundra styling before I'd even look at one. The Tacoma is rather nicely styled on the other hand; but could use some more freshening up.

Give us more engine choices which offer more efficiency, and then I think they'll see more volume follow.

Junk, utter junk. If they were serious they would do some focus groups, Hire a real truck guy to work with the engineers.

For you morons who think that Dodge is ever going to pass Chevy trucks on the sales list, you're about as dumb as they come. The only reason Dodge is even in the top 5 is because of their diesel engine in the HD's. I believe more than 60 or 70% of their sales are HD Diesels. Dodge can't overtake Chevy with their new design, what makes you think they're going to overtake them in the next year when the new design comes out? Puh-leaze. Get back to delivering pizzas Dodge fan boys and girls. Dodge sucks.

I thought Toyota used to brag about how fast they could design and bring a new vehicle to market, and said the big 3 were too slow. What happened to that? Now they say they are slow on purpose? They don't want to make a truck with many new features and options because it will raise the price. What? Just keep base models for low cost options and fully loaded trucks for those wanting the best. It sounds like they don't know what to do next and they are making excuses for falling so far behind. They used the tsunami excuse for a year, and Ford is handing them a lot of sales for the Tacoma now that the Ranger is gone. Now grow some 8@115 and DO SOMETHING.

For you morons who think that Dodge is ever going to pass Chevy trucks on the sales list, you're about as dumb as they come. The only reason Dodge is even in the top 5 is because of their diesel engine in the HD's. I believe more than 60 or 70% of their sales are HD Diesels. Dodge can't overtake Chevy with their new design, what makes you think they're going to overtake them in the next year when the new design comes out? Puh-leaze. Get back to delivering pizzas Dodge fan boys and girls. Dodge sucks.

Posted by: Chris | Feb 23, 2012 8:36:30 AM

I agree 100%. If you removed the Cummins diesel from the equation Dodge would hardly sell any HD trucks. I personally know a decent amount that have them, and they said that is the only reason that they purchased a Dodge HD truck. The Cummins name carries a lot of weight.

I really wish that toyota had made a raptor fighter, because then the Raptor would not be so expensive or people who need more than the average truck would not have to pay so much i "stole" my Raptor for 37k and i know poeple who have spent close too 70k on theres when the highest MSRP is 55k if you do every option on the ford build and price. I know i could sell mine for more than i paid but i dont think id be able to get into another raptor without shelling out lots of dough. I like the Tacoma but the dealers i have delt with dont want to come down in price and over inflate the reliability i could get an f150 fx4 screw ecoboost for the same price as a comprably equiped taco, i could even get the tundra for about the same price. Toyota needs to make the tundra more capable off road more skid plates and a locking rear diff like fords and tacos have not the epic fail of the g80 never doing that again i need a selectable rear locker as soon as the raptor is paid off i will be buying a new truck for dailly driving and light off road and leave the raptor for fun, im going for mpg and off road, right now every manufature is still in the running and if the new silvarado has better ground clearnce and a elocker thats probably what I't get. As of right now the only pick up that meets my requirements that i have for a truck is an f150 fx4 or xlt with off road pkg (same truck different trim peices).

@Chris: Not Dodge. Fiat and Ram are taking down Chevy in 2012. Ford, you're next.

@Chris: Not Dodge. Fiat and Ram are taking down Chevy in 2012. Ford, you're next.

Posted by: TOMMY | Feb 23, 2012 9:32:19 AM


Dream on.............

@ carilloskis

To be totally truthful to you with a Tundra has VERY capable off road stats. Really all you need to do to beat the raptor is wheels and tires, 3/1 leveling kit, and Fox or Bilstein style shocks and an auburn locker and the tundra would be better suited than the Raptor.................. let me elaborate

Raptor Screw;
approach angle 30.2 degrees
Departure angle 22.7 degrees
ground clearance 9.3 inches

Tundra Crew Max; STOCK TRUCK
approach angle 29 degrees
departure angle 25 degrees
ground clearance 10.4 inches

just for fun heres the stock f150 stats;
approach angle 25.7 degrees
departure angle 25.1 degrees (BETTER than Raptor)
ground clearance 9.1 inches
other than departure angle you can see these are laughable against the stock Tundra

Now with nothing else other than the list above you can CLEARLY see that the Tundra with a leveling kit will have a MUCH higher approach angle as its only 1 degree from the Raptor Stock, The Tundra enjoys and already lofty 1" ground clearance which would increase by another inch with a leveler, and the departure angle also is much better than a Raptor stock beating it by 2 degrees already! With the Raptors HORRIBLE weight with that boat anchor cast iron block the Tundra would simply STOMP a Raptor and Cost less doing it............... NOW, consider this.............

Tacoma Access Cab; STOCK not TX Baja (specs not released yet)

Approach angle 35 degrees!!
departure angle 26 degrees!!
ground clearance 9.1 inches

Simply put, this truck will DESTROY a Raptor in capabilities when the TX Baja is released, the ONLY advantage the Raptor will have is HP and Torque. Also should be noted the Tacoma only weighs 4100 lbs, the Raptor weighs 5800lbs, so it better have a BUNCH of extra power.

Raptor
0-60 times by Pickuptrucks.com 7.6 seconds in first 6.2 review
zeroto60times.com shows it at 6.5 seconds
http://www.zeroto60times.com/Ford-0-60-mph-Times.html

Tacoma
0-60 times by pickuptrucks.com was 8.17 in the shootout
0-60 times by zeroto60times.com 7.3 on a 2011 TX pro
http://www.zeroto60times.com/Toyota-0-60-mph-Times.html

so the Raptor has an advantage in power but the Tacoma wont have to slow down nearly as much for obstacles as it has FAR superior capabilities and 1700lbs lighter to boot.

PS i've NEVER heard of a frame bending on a Tacoma........ or Tundra for that matter.................
DESPITE the fact they DONT HAVE A BOXED FRAME LOL



Post a Comment

Please remember a few rules before posting comments:

  • Try to be civil to your fellow blog readers.
  • Stay on topic. We want to hear your opinions and thoughts, but please only comment about the specified topic in the blog post.
  • Your email will not be shown.

If you have a TypeKey or TypePad account, please Sign In

Home | Buy or Sell a Truck | News | Special Reports

Powered by Cars.com. By using this site, you agree to our terms of service | © 2011 Cars.com | Privacy Statement | Contact Us

Visit our partner: MovingTruck.com