Normally we couldn't care any less about the Geneva International Motor Show, and from the looks of the Magna MILA Coupic concept vehicle, it's likely to stay that way.
Some sources (like Motor Trend) are buying into Magna's press release that says this vehicle can even be used as a pickup truck because it has a midgate-like feature behind the back row that allows for a longer, flat-floor area. The roof can slide forward or back, creating an open cargo area. This "open cargo area" apparently is all that's needed to call this a pickup truck.
To the MT author's credit, he doesn't seem to take a full bite of the Magna press release as it drips with stretched truths. "This being a design study, the Magna MILA Coupic will likely never see production," he says.
The truth is we've seen several concepts and even real production vehicles (isn't this just a lousy Chevy Avalanche?) that have some of these same design and engineering elements, but they've ended quickly or not started at all.
The late '80s gave us the convertible Dodge Dakota; only about 2,500 were sold. Not that long ago, GMC tried the Envoy XUV, which tried to pretend to be a closable pickup truck with all sorts of complicated roof and rear-door mechanisms weighing down the rear end. GMC sold maybe 10,000 units in the single year it was on sale. Finally, the on-again, off-again Toyota A-BAT still isn't any closer to production. And we're not counting several other weird vehicles that could also be lumped into this group, like the Nissan Murano CrossCabriolet and the BMW X6. (Why do either exist?)
What all of these have in common is an expensive roof system that typically prices the vehicle out of existence in a year or two, when someone at some point in the decision-making process should have killed the project before it got costly. We're all for special editions when they make sense and are done right. But projects like the Coupic, manufacturers take heed, should never see the light of day.
Still, if Magna wants to call it a pickup truck, that gives us one more reason to continue believing that Europe just doesn't understand what it means. Call it a convertible. Call it a crossover. Heck, call it a grand touring coupe if you want. However, the Magna MILA Coupic shouldn't be called a pickup by anyone from the media or the marketing side with an ounce of sense.