Never one to miss a chance to shamelessly plug their products, the marketing gurus at Nissan sent an open letter to Peyton Manning, the NFL quarterback who worked out with the Tennessee Titans over the weekend.
In the letter, Nissan — whose North American headquarters are in Franklin, Tenn. — promised to throw in a 2012 Nissan Titan Pro 4X (among other things) in an attempt to entice Manning to join the Titans. However, Manning is expected to join the Denver Broncos.
Manning does have Tennessee roots. Before joining the NFL, he played at the University of Tennessee.
Even though Manning appears to be Denver-bound, Nissan's offer could be the start of a new negotiating strategy for future professional athletes and the states and fans they might locate to (though Nissan did say it would build Manning a Titan no matter where he ended up).
Nissan's letter, dated March 17, is below.
An Open Letter to Peyton Manning
We hope it's okay to be informal and call you Peyton. You've been like one of the family to sports fans, especially Tennesseans, since your record-setting college days at the University of Tennessee.
Like you, we at Nissan North America were not all born to Rocky Top. But it is now home to our corporate headquarters and three manufacturing facilities employing more than 6,000 Tennesseans.
At Nissan, we too have fans all over the U.S.A. and we appreciate them all. And like all of your fans, we're awaiting your decision on where to play next season. While we are in no position to sign you to any particular NFL franchise, we at Nissan North America want to make you a Titan — a 2012 Nissan Titan — as a gesture of gratitude recognizing your great accomplishments and philanthropic contributions to our national community.
We extend this offer on behalf of a nation of football fans and Nissan fans, not necessary to influence your decision. So next time you're in Nashville, give us a call and we'll bring the keys.
Nissan North America