At a time when so much attention from the mainstream media focuses on hybrid and electric powertrains and the smaller cars they'll inhabit, it was nice to find this quick piece in the Wall Street Journal online edition (subscription may be needed to view) about the growing niche of luxury-package heavy-duty pickups and the buyers who love them.
The highlight of the article is a point made by Ram chief Fred Diaz. He said that 9 percent of all pickup sales had trasaction prices above $40,000 in 2010, and in 2011 that number jumped to 13 percent.
From our point of view, with the addition of the Laramie Limited from Ram Trucks and the Platinum edition for the Super Duty, there's no reason to believe that number isn't going to jump again at the end of 2012. If interior comfort and convenience is done well, without the sacrifice of capability and performance, it makes perfect sense this will be a strong place for truck makers to make big profits.