If you're thinking about seeing a movie this weekend, you might want consider The Lucky One; not because it's the greatest movie you'll ever see (as near as we can tell, reviews are mixed), but we found out Ram Truck sponsored the movie premiere in Hollywood, Calif. last week.
We all know about various truck makers working with big Hollywood movie productions to get their vehicles prominently placed in key scenes of a storyline, usually coinciding with the introduction of a new model (some of the more obvious ones were General Motors vehicles in the Transformer franchise or the last-gen Ram in the blockbuster Twister), but, nowadays, Ram Truck seems to be taking a different tack by simply sponsoring a movie's premiere and placing a vehicle on the red carpet (or in this case, green carpet).
The Ram did have the required "auto show" models standing by and the various attending celebrities did have the opportunity to take a closer look at the Quad Cab 4x4 Laramie Longhorn on their way inside the famous Chinese Theater on Hollywood Boulevard. And, of course, there was a worldwide crew of media and papparazi in attendance.
Ram Truck's official statement is below:
"The Ram Truck brand is proud to sponsor the worldwide premiere of The Lucky One as part of Chrysler Group’s ongoing relationships with and support of the Hollywood film industry.
The storyline, centering around a soldier who returns from Iraq, was very appealing to the Ram Truck brand as Ram has a long history of supporting the armed forces and respecting those who serve our country.
A 2012 Ram 1500 Crew Cab pickup truck will be showcased on the red carpet."
Whether we'll be seeing more of this type of "partnering" remains to be seen, yet it does allow them to get their trucks in front of more eyeballs. I suppose the possibility always exists that a big-name celebrity will do something spectacularly inappropriate in front of their pickup.