No Chevy/GMC Ads For 2013 Super Bowl

Chevy Silverado SB ad II
Don't expect any amazing Super Bowl promoting the new Chevy Silverado or GMC Sierra during the next Super Bowl on February 3, 2013 like we saw in the last big game. In fact, don't expect to see any commercials from General Motors, reports the Detroit Free Press

GM has been making some serious marketing decisions lately about how they can more effectively use resources they have for advertising and promotion of their new vehicles, which includes the highly important 2014 1500 Silverado and Sierra replacements. Recently, they decided to stop paying for ads on Facebook and have reconsidered their long and checkered history of promoting new cars and trucks with dramatic and clever 30- and 60-second spots in front of the biggest television audience of the year--the Super Bowl.

This year, the cost for a 30-second spot during the 2013 game is reported to be as much as $3.8 million for a single run, and that doesn't include the cost of creating and producing the commercials themselves, which can also involve pricey special effects. Of course, this could also just be a clever strategy to get attention with their absence anytime a news program or media outlet wants to discuss who will buying ads for the game. No doubt, GM's name will be brought up in many media-buy conversations and news programs for being conspicuously absent from the game. 

Chrysler made a big splash at the last Super Bowl with the "It's Half-time in America" two-minute commercial, as well as its "Imported From Detroit" mini-movie. Ford has not advertised during the Super Bowl for a few years, choosing instead to invested heavily in pre- and post-game programs, as well as social media. 

Comments

Whatever makes you and customers happy.

Chevrolet doesn't really have any new products to market yet so why bother. Why market the long in the tooth Silverado? It won't help sales any. In fact it might only remind people of how outdated Chevrolet's are. The Cruze is getting stale, the new Malibu IMO needs a front end/rear end redo to match that new cool looking Impala before they market it. That Impala isn't ready to go until next year I don't think. Camaro & Corvette are both old. Tahoe is old.. It really would be a waste of money. As far as Cadillac goes, save for the ATS most of that product is old right now too. They're better off waiting until they have all new models to market.

Ford spends lots on advertising. Ford's new fuel efficient car commercials are repeatedly on tv. The same cars are also thousands more expensive than the competition.

Hopefully GM will reduce those standard marketing fees to buyers.

We all know that Ford is the greatest and they are perfect, They do have a fuel filter problem on the 6.7 that will cost you between $8,500 and $12,500. The valves crack and fall off but they are perfect.
I love to see a new Ford, I just know I will be making a lot of money soon.
Ford blabbers about mileage, look up the government testings on all vehicles, and their 3.5 twin turbo it is not on the top of the list.
Who is it that is on the top of the list in full size pick-ups "GM".

How many people see a commercial and jump up and go buy that product, thinking 1 out of 100.

I like my Silverado, but most of those ads are dumb. They need to go back to the basics. Chevy, apple pie, baseball stuff like that.

No matter what you think Ford, Dodge, GM helped build America. Imports no... Do not go that way and show me some import driving across our great country with young people having fun or doing some great things for mankind.

Yes I may be a hater, may seek professional help someday for it.

I think it's a good move on their part. There's no need to spend that kind of money. A Superbowl add for a pickup truck is pure bling on arguably the highest profile add platform anywhere but nobody went and and bought a Silverado HD because of it.

People buying this type of truck in this price range know what they want. The Silverado Superbowl add was simply bragging rights or a "my dad can beat up your dad" event. It's become part of pop culture to do this but it's a good business move to forget about it.

GM needs to use their resources to properly market the new trucks. It's to their benefit to roll out these new trucks responsibly and to not worry the expense of ridiculous Superbowl costs.

lol they don't need another add the last one was great! wheres dave dave drove a ford dave is dead haha i will remeber it forever one the best gm ads in long time. but no new stuff yet so i can seen why there be no ads.

GM wins again!

They also pulled their ads from facebook.

ford make good truck. me use everyday

It's about time a manufacturer stood up to the ridiculus prices they're charging for just a minute long glam ad, that's forgotten by most people the next day, anyway...And I'm glad that GM decided to save their customers 10 million, by not advertising on worthless facebook...If I want to reserch a Chevrolet, Ford, Toyota or Dodge, I'm going to go here, PickupTrucks.com, or one of the manufaturers own websites...I really don't care if Cletus in Whereverville, who most likely is a fake, "thumbs up" a product!

thank god....dont need to see anymore of them...still dont know why so many people waste their hard earned money on generic motor's pickups

Ford makes advertisements that are neutral and make you actually want to consider ford products. The people that like chevy commercials are people that are already hardcore chevy fans. GM loses credibility and offends people with ads that say only girly men drive fords. Anybody who his open-minded is offended by their ads, even some people that drive chevy trucks. They need to seriously redo their marketing strategy. Any open minded person can see that it doesn't work. After their super bowl commercial this year more people started searching out the f-150. It actually helped ford more than chevy. Stop making up crap about ford and dodge trucks and tell me realistically why I should buy a chevy. Until then I will continue to believe ford is the best.

the most ridiculous thing is when they point out features for ford and dodge trucks that they don't have. like the tailgate step and heated steering wheels. Most people actually like having options. Not that I would go for either of those options though.

I'm surprised nobody is mentioning Julio's pic. It looks a lot like the 2013. I was expecting a lot more.

2013
http://www.bestcarreleasedate.com/wp-content/uploads/2012/03/2013-Chevrolet-Silverado-1500-White-500x333.jpg

2014
http://media.caranddriver.com/images/media/51/2014-chevrolet-silverado-and-gmc-sierra-header-photo-448190-s-original.jpg

2013 vs 2014

Side by side comparison:
http://i49.tinypic.com/143j2f5.jpg

PS Is GM mad this pic got leaked?

Still has the weird bumper in pieces although now I think it has gotten worse.

What really sells new trucks is a quality experience with a prior model. There is no better advertisement. If and when Chevy starts building quality into their trucks, sales will pick up. Until then, they're just throwing money to the wind with those expensive ads.

@Dave - You werent supposed to do that!!!!!!

Dave,
The picture you posted is two months old. It is a artist drawing from car and driver magazine of what they think the new chevy truck might look like.

This is a good post from Max. Thanks

Jugger,
Thanks. That explains it.

The real one should look a lot better than the rendering.

@Dave - Ford loses and GM wins again!

@Bob What do they win???? 2nd place agin?? You know thats the first LOSER!!!!!!!!!!!!!!!!!!

Don't u guys see this is the end of GM, money getting tight is what there pretty much saying.

Ford makes advertisements that are neutral and make you actually want to consider ford products. The people that like chevy commercials are people that are already hardcore chevy fans. GM loses credibility and offends people with ads that say only girly men drive fords. Anybody who his open-minded is offended by their ads, even some people that drive chevy trucks. They need to seriously redo their marketing strategy.

@Beebe, I'm not so sure about that. Here they've been run yet another Mike Rowe commercial about the Chevy guy switching to Ford. I think this is the third or fourth different one I've seen with that scenario and I'm sure they work. This one has Mike closing by telling the Chevy guy that he was just trying to think of ways to make the Chevy guy feel worse about that Silverado he bought. Ford goes after Chevy pretty hard when it comes to trucks. And I have no problem with it.


the most ridiculous thing is when they point out features for ford and dodge trucks that they don't have. like the tailgate step and heated steering wheels. Most people actually like having options. Not that I would go for either of those options though.

@Beebe, again, just like this. Chevy attacks others for things they don't have. It's so stupid.. Ford and Dodge Make Money hand over fist selling their truck customers these goodies. Chevrolet loses money because they don't have the suppliers and designs in place so all they can do is poke fun. They could poke fun at Ford and Dodge offering rear disc brakes too and tout them as unnecessary. Guess what? Most people want them. And as usual, Chevy will have them Next time. Chevrolet's biggest problem is it's part of General Motors.. It always has been. Ford isn't part of some group. It IS the group! Chevrolet always has to share with a bunch of other nonsense brands. That's why they're so low rate. GM has always dragged Chevy down. It's why most Chevy guys hate the company now. GM let Ford whoop Chevy's butt when it comes to trucks.

GM let Ford whoop Chevy's butt when it comes to trucks.


@BOE, Yep. GM let Dodge do it to Chevy too. I get the hatred for GM on the part of Chevrolet enthusiasts. And yet I don't care. I'm hoping Dodge runs commercials like mad this Super Bowl for their trucks. Finishing off Chevrolet for good.

GM stoped advertising on Facebook also, they spent 40 million bucks last year on Facebook alone.....

Awesome! This is indeed a very good content post. Thanks!

GM is a joke. They should have closed and just been Chevrolet instead. Who gives a crap about Buick or GMC other than China with their Buick obsession. That says alot about China. Typical I suppose.

@blueovalempire

yes ford has a history of calling out chevy. But they are sort of positive about it instead of just calling chevy crap. They don't do it by name calling or cheap shots. They actually show you why fords are better. If someone tells me chevy makes crappy trucks then I know they can't be trusted, but ford lately seems to realize that it's best to acknowledge chevy makes a decent truck that just doesn't have the quality and features of the ford, and it's very believable. I think a chevy guy wouldn't be offended by that, and that's why ford ads are working for them.

Good move. How many people base their big purchase decisions on Superbowl ads anyway? Then again, with pickup buyers who knows?

I know folks that buy vehicles based on who "their driver" is associated with regarding race sponsorship. If so&so drives a Ford around a track on Sunday afternoon, then Ford is better. Geezsh!

When a GM Commercial comes on tv, I know it's time to hit the crapper. Then we can both spew the same stuff.

@bob
Ford loses and GM wins again!

Who are you trying to kid?

For GM's sake, I hope they have diverted that advertising funding to their 2014 Silverado!!
When a company is having problems, the first area they cut is advertising...Facebook and the Superbowl sure have a lot of eyeballs looking at them!!

Ford loses NOTHING! RAM loses NOTHING! GM may be hurting

Due to high price thry are not willing to advertise latest super bowl related information www.superbowlcommercials2013.tv/

GM also canceled facebook ads after blowing through 10 million. Its about branding, sounds like they have enough of it.



Post a Comment

Please remember a few rules before posting comments:

  • Try to be civil to your fellow blog readers.
  • Stay on topic. We want to hear your opinions and thoughts, but please only comment about the specified topic in the blog post.
  • Your email will not be shown.

If you have a TypeKey or TypePad account, please Sign In

Home | Buy or Sell a Truck | News | Special Reports

Powered by Cars.com. By using this site, you agree to our terms of service | © 2011 Cars.com | Privacy Statement | Contact Us

Visit our partner: MovingTruck.com