The first half of 2012 might not look good for Ford overseas, but in the world of full-size pickup trucks in the U.S., Ford is doing quite well. In fact, the Ford F-Series has grown its market share by a few percentage points compared with last year, extending its lead over the Chevy Silverado and Ram trucks by a good margin.
According to Automotive News TV (you may need a subscription to view), market share among the Detroit Three truck makers last year put Ram at 16 percent, Chevrolet Silverado at 28 percent and Ford F-Series at 39 percent.
For the first six months of a recovering 2012 sales year, Ford climbed to 41 percent. Chevy fell to 25 percent, and Ram climbed higher than all of them percentage-wise, to 19 percent. For some, it's probably worth noting that even if the rest of the GM trucks are included in the Silverado market share number (GMC Sierra, Canyon, Chevy Colorado, and Avalanche), the total number still doesn't get above 37 percent.
In addition to this segment giving strong financial support to their respective parent companies, truck sales are doing very well in month-to-month sales. Some of the early predictions about July numbers are mostly positive, guessing that the year-end total sales will be over 14 million units. That means well over 1 million vehicles will likely have been sold this month, with almost 20 percent being pickup trucks. We expect to know the exact number by the middle of next week.