Reports are coming in fast and wild, speculating when and where a completely unwrapped 2014 Chevy Silverado or GMC Sierra could debut. Earlier reports from GM insiders have the on-sale date of the new truck somewhere in the second quarter of 2013. That means there are only a few venues to make a big splash.
Many truck makers have long used the State Fair of Texas, just outside of Dallas, as the perfect place to reveal an all-new or significantly revised pickup truck to the public. However, it seems that GM a will pass on the biggest truck-market vehicle show around and wait for a later date, according to reports from Automotive News.
Unnamed sources at GM noted they wanted to play their cards close to the vest, so as not to tip off the competition too early. Apparently, too much info too early could allow Ford and Ram some time to develop technology to respond or up the ante. Additional reports note that Chevy and GMC dealers will likely get a chance to see the new truck in Las Vegas at a dealer convention. We'll see how tight-lipped some of the dealers will be after seeing the new interior and exterior designs.
With a spring debut seemingly on the books, there are not too many more appropriate venues to debut the important pair where they wouldn't get lost in the depths of car-show glitz and hyperbole. The SEMA show in Las Vegas is at the beginning of November; the LA Auto Show is at the end of November; the North American International Auto Show in Detroit is in mid-January; and the Chicago Auto Show is the first week of February.
GM could skip these traditional venues altogether and create something all its own or partner with some other kind of non-traditional event or sport. For now, all we can do is wait for spy shooters to catch another glimpse of the new GM pickups.