July 2012 Top 15 Pickup Truck Sales

Pair of Fords II
Sales continue headed in the positive direction for the pickup truck segment, with Ford still dominating the dealership wars.

It's worth noting that after the first six months of the year, it looks like the average sales increase over 2011 numbers will be somewhere under 15 percent. And for one of the few times in the past 12 months, the GM full-size trucks are struggling to beat their 2011 monthly sales. Some outlets are questioning the risk GM is making in choosing to stockpile the current-gen full-size trucks in preparation of taking each of the three half-ton truck plants off-line as they make the needed changes to accommodate the next-gen 2014 Chevy Silverado. To date, the number of GM trucks in the supply pipeline is as high as we've seen in a long time.

As expected, the midsize Toyota Tacoma, Nissan Frontier and Chevy Colorado are doing very well, as the remaining Ford Rangers and Dodge Dakotas work themselves out of the system.

As good as these numbers are, they could be getting better, as it is not unusual to see stronger full-size truck sales numbers in the second half of the year, as buyers prepare for the coming winter months. Some analysts predict 55 percent of the year's sales to happen in the final six months, which puts us on target for one of the strongest truck-sales years in the last four.  

Rank YTD Sales YTD vs. 2011
Year-Over-Year Monthly Sales vs. July 2011
1 Ford F-Series +11.9% July 2012 49,314 +0.4%
350,455 July 2011 49,104

2 Chevrolet Silverado +3.5% July 2012 28,972 -12.5%
223,480 July 2011 33,121

3 Ram Trucks +22.8% July 2012 23,824 +17.3%
162,405 July 2011 20,311

4 GMC Sierra +4.8% July 2012 11,105 -11.8%
84,050 July 2011 12,596

5 Toyota Tacoma
+27.0% July 2012 11,350 +27.1%
78,503 July 2011 8,929

6 Toyota Tundra +14.0% July 2012 9,176 +18.2%
54,287 July 2011 7,762

7 Nissan Frontier +23.8% July 2012 5,611 +16.1%
34,996 July 2011 4,832

8 Chevrolet Colorado +32.5% July 2012 4,096 +29.3%
25,553 July 2011 3,169

9 Ford Ranger * -48.3% July 2012 413 -93.6%
18,855 July 2011 6,410

10 Chevrolet Avalanche +24.0% July 2012 1,823 +12.5%
12,825 July 2011


11 Nissan Titan +18.8% July 2012 2,028 +11.4%
12,707 July 2011


12 Honda Ridgeline +48.3% July 2012 981 +160.2%
8,250 July 2011


13 GMC Canyon +14.2% July 2012 720 -49.4%
6,361 July 2011


14 Suzuki Equator -9.35 July 2012 167 -21.6%
1,115 July 2011


15 Cadillac Escalade EXT -8.4% July 2012 163 -4.7%
977 July 2011


* No longer in production but still being sold.



ram still in turd place ram not gonna pass chevy or ford

@frank no this is how you say it budella gloria ram! lmao

Chrysler Group LLC Reports July 2012 U.S. Sales Increased 13 Percent; Best July Sales in Five Years!

Ram pickup truck sales up 17 percent; best July sales since 2007!

Ram Truck brand has best July sales in four years!

The Ram pickup truck, Chrysler Group’s volume leader, extended its streak of year-over-year sales gains to 27-consecutive months in July. Sales of the Ram pickup truck were up 17 percent in July compared with the same month a year ago. It was the pickup truck’s best July sales performance since 2007. Of the Ram 1500 sales, the regular cab pickups posted the largest percentage sales increase in July, while the crew cab trucks led in volume!

The Ram Truck brand, which posted its best July sales in four years, continues to grow sales with its 2012 models while preparing to launch the all-new 2013 Ram 1500 with its best-in-class fuel economy, state-of-the-art technology, and class-exclusive features!

Ram Truck dealers are expected to begin ordering the new Ram early this month with production slated to begin in September!


RAM was 5,000 units off of Chevy in July.

Last year RAM was 13,000 units off in July..

This time next year RAM will in number 2 and starting to take down Furd !!

Congrats Chrysler !! You Rule !!!

With over a 160% increase, its easy to tell the the Ridgeline is taking out the big 3 in 2012!


I wonder if ford has noticed the skyrocketing compact truck segment? "I just don't understand why everyone else's numbers are up! We thought the segment was dead!"

2013 Ram 8 speed, massive changes inside and the best mpg of any full size truck, this is will skyrocket sales even more. Not sure why it is not even in sales with Ford, it is better looking, has better features like ram box and regular cab options. I predict a 20% sales increase once the 2013 models are out in force and word gets out, chevy will be in number 2 spot.

I think Ram will take a good bit more chunk of sales when the 2013 hits the streets. From What I've scene of the new Chevy's it will be out did by the time it even hits the showroom floor.

@ Ron McCord
LMAO better looking? I will take a new FX4 or Raptor over anything Fiat er Ram offers any day of the week as far as looks go.

The Suzuki Equator should should be -21.6% typed in red, not green. I mean didn't the person doing this article proof read before posting.

Don FX4, looks are subjective, personally I think the Ford looks like a box on wheels, no style or good lines. The Dodge looks awesome as far as I'm concerned.

Wow Ford sells DOUBLE what Ram sells and has sold almost 150k ytd. more than the GM twins plus they have new trucks coming out just a year or so after GM. This will be the same picture for years to come. Live with it Fanboi's...lol

You Ford bois can have your number one in sales.
I will take my Ram that will lead in all others.

I think that the 2013 Ram is the new benchmark and compass pointing the direction all of the automakers will head towards.
Ram will take tons of wind out of Chevy sails (sales too) with this mid-cycle upgrade. That is the part that impresses me - the 2013 is not supposed to be a "new" model.

Posted by: Lou

mi camioneta ram se hizo en México el motor Cummins se hace aquí para los débiles y de su hemisferio es demasiado débil ram!!! haha

Ford is ready to start production at the facility where the new 6.7-liter Power Stroke V-8 diesel engine for the 2011 F-Series Super Duty pickups will be manufactured. The ceremony was held at Ford’s Engine Plant II in Chihuahua, Mexico. Mexican president Felipe Calderon Hinojosa and Jim Farley, Ford’s group vice president of global marketing and Canada, Mexico and South America operations were on hand.

“We are proud and honored to add the production of Power Stroke diesel V-8 turbo-charged to our production line,” said Enrique Araiza, Manager of Engine Plant II in Chihuahua. “For a long time in the truck segment, we’ve been leaders in sales in markets like the U.S. and Mexico. This has given us the experience and knowledge of the needs of our customers. For these reasons, we can ensure that today we are launching the most advanced engine in the industry for these trucks.”

The 6.7-liter PSD V-8 is Ford’s first in-house designed and built diesel engine for its F-Series trucks. It uses a new architecture that reverses the air flow when compared to a conventional diesel engine, with the exhaust exiting directly into the engine’s turbo that sits in the engine's valley, mounted between V-style cylinder banks.

The 6.7-liter V-8 isn’t the only diesel engine that Ford will produce at Engine Plant II. A light-duty 4.4-liter V-8 diesel that was going to be available for the Ford F-150 but has since been shelved will be built there starting next summer for export to Europe for use in Land Rover’s SUVs.

Annual production capacity at Engine Plant II is expected to be about 200,000 engines.

Has anyone seen this? I think is a great job by this guy who photoshopped it. If they look like this, sign me up PLEASE!


Very interesting things to come from everybody for sure.

@ johnny doe,

My RAM is made in the U.S.A !!

Remember Ford/GM/Toyota/VW cars/trucks/engines are also made in Mexico,and again my RAM 1500 is made in the U.S.A ! As was my old one !!

GM crew cabs are also built in Mexico,Ford Diesel truck engines are built in Mexico !

Furthermore,The HEMI is not weak,blows away the competition !

jonny biche pense réellement le Dodge Ram est le meilleur camion jamais et est jalouse de la RAM ! haha !

Published Wednesday, 27 April, 2011 by Eric Edwards. Categories: New Inventory, News.

Automobile reported on an NHTSA study which showed that the Dodge Avenger has the highest American content of any car sold in North America. 83% of its parts come from the United States or Canada.

The next highest percentage belonged to the closely related Chrysler 200, at 81%.
Chrysler picked up again at #7 (tied, Dodge Caliber and Chrysler 300) and #8 (tied, Dodge Charger and Challenger), holding six of the top ten places for American content.

Top Trucks
The midsize Dodge Dakota, at 84 percent, has just a bit more North American content than the full-size Toyota Tundra, at 80 percent. The Chevrolet Colorado and GMC Canyon come in third, with 75 percent. For those who are curious, the 2011 report shows the Ram truck at 70 percent, the Chevrolet Silverado at 61 percent, and the Ford F-Series at 60 percent.

@ thegoodtruck,

If it looks like that my next truck will be a RAM ! That looks weak ,wimpy like a girly mans truck !!

- thegoodtruck

Future GM trucks : EPIC FAIL !! My eyes hurt after looking at that minivan/cuv front end !

WOW... ok.... just thought it looked cool. You Ram guys need help.

I hope all the different post by the Ram guys are from the same person.

@not really a hemi made in mexico owned by Italians -
why don't you post USA content for 2012?

Bragging about "American content in a truck that isn't made any more is................well...................... pathetic.

Last time I checked; 84% of zero is still zero.

GMC will be in for a rocky transition. A huge stockpile of trucks that no one really wants. I feel sorry for the dealerships.
Can you say massive rebates!!!!!!!!!! looming on the horizon.

Are compact sales up because guys are buying other trucks instead or Rangers?
Ford marketing arrogance - yes, we are not worried. Everyone will buy a compact car, Transit Connect of F150 when the Ranger is gone.
Dumb asses.
They f--ked up that prognosis.

What racing does Ford own.LMFAO!

Dodge Ram Runner vs Craptor= Win Ram Runner.

Dodge Power Wagon vs Craptor= Win Power Wagon.

Two for two Dodge.

Nascar= Dodge first to three wins. With two cars in a 43 car field.

NHRA=Dodge Pro stock wins Two in a Row.

NHRA =All Dodge funny car final all Dodge win.

T.O.R.C =Off Road Racing series Mopar Ram is dominating Ford and Toyota. 2 wheel And 4 wheel drive.

The only thing Ford is First at is number of recalls second to Toyota.LOL


@not really a hemi made in Mexico owned by Italians -

"I think that the 2013 Ram is the new benchmark and compass pointing the direction all of the automakers will head towards.
Ram will take tons of wind out of Chevy sails (sales too) with this mid-cycle upgrade. That is the part that impresses me - the 2013 is not supposed to be a "new" model."
Posted by Lou

For once you have said something intelligent, legible, and without brand bias.

Oh, I forgot, you are quoting me.


@Lou, Shouldn't you be studying which recall you need to take care of first on your Ford or your Toyota.ROTFLMFAO!!!!!!

We've brought this up in previous months. Ranger sales have not demonstrably gone running to anyone.

And F-series this year are more than F-seires + Rangers were combined last year through July.

Transit Connect also up 10.2%.

YTD through July:
2011 Transit Connect 17,762
2012 Transit Connect 19,581 + 10.2%

2011 F-series 313,183
2012 F-series 350,455 + 11.9%

2011 Ranger 36,442
2012 Ranger 18,855 - 48.3%

1) The F-series has seen an increase in sales that has eclipsed the TOTAL amount of Rangers sold in 2011 to July of that year...

2) Toyota/Honda/Nissan ares seeing an increase as its operations recover from the 2011 earthquake-Tsunami and are inline with estimates.

3) Chevy Colorado mid-size is up 29% for June, but Silverado and Sierra full size are down a combined 24.3%...isn't that what they don't want?

4) On the flip side, GMC Canyon is down 49.2% for June. If it is true that folks are buying more mid-sizes, how come Canyon sales dropped in half?

5) Equator is down 21.% and is a mid size. Equator and Canyon go against the myth that everyone is going for more mid sizes.

6) Don't forget that along with the loss of the ranger and panthers came the shutdown of 2 plants and 2 platforms. The savings from that will offset any minor sales dip until another replacement is offered and if they keep sales up then they'll get that much more profit.

The 2013 Ram 1500 is the benchmark of:

1) smaller beds with less cargo space (length - 2 inches short and less width with Rambo Box).

2) poor ride with so much oversteer that you need air bags to keep it up

3) smaller crewcabs with bumpy no load floors

4) unknown payload/towing/fuel economy. If you can't run with the big boys, just fake it until you make. Just saying you are the class leading is enough for the Rambos.

5) unknown reliability. if it is all new like Ram claims, it is too new to say it is the benchmark of reliability

@ Lou

You picked GM for upcoming discounts but the reality is they all have HUGE discounts on them (Canadian market) and have had continous discounts for for close to 2 model years and I know you`re aware of this.

In fact, Ford has by far the largest amount of cash on the hood right now but all 3 are heavily discounted and relatively easy to buy today.

Pickup sales in Canda will have plummet if our dollar goes down.

The only people that will pay 1000`s more for a pickup are the ones who actaully need one and intend to keep it for a long time.

Sales look good but something always happens. It is a great time to buy a truck right now, though.

From Bloomberg: Best Sales Since 2007 Overshadowed by GM’s Unsold Pickups
"The dealership is frequently selling pickups for less than it paid to GM"

My view: Discounts don't get much bigger than selling for a loss! I'd love to buy my next F-150 for less than the dealership paid, but the chances of that happening are slim to none.

@426 HEMI (gm ford toyota use Chrysler Hemi's in top fuel )

fissare di nuovo tony!! haha

dal modo in cui succhia ram!

keyword: frequently

This isn't once in awhile. It is frequent. Like the usual deal. GM dealers usually sells trucks for less than they paid.

Class leading fuel economy

Class leading payload

Class leading towing

Class leading technology: engine stop start, longer wheelbase, electric steering, active grille shutters, remote central locking, heat manager, fuel shutoff

Class leading features: Rambox, UConnect

Class leading safety

Class leading powertrains with 8 speed

Class leading frame

Class leading suspension

Class leading design



CLASS LEADING 2013 RAM!!!!!!!!!!!!!!

I think that the 2013 Ram is the new benchmark and compass pointing the direction all of the automakers will head towards.
Ram will take tons of wind out of Chevy sails (sales too) with this mid-cycle upgrade. That is the part that impresses me - the 2013 is not supposed to be a "new" model.

Posted by: Lou


@Magnum - you are correct that there are huge discounts in the Canadian market.
In Canada Ford has rebates ranging from 2,240 for a plain base model to 14,537 for the high end F150 Platinum. GMC listed 7,500 in rebates and Ram is at 9,750 for 1/2 tons. I never looked at HD's.
There was an analysis of the economy done last year that said Canada saw modest sales growth (overall) due to deep discounts in the automotive market.
Chevrolet doesn't sell as well as the Sierra in Canada.
Canadian truck prices are generally much higher than their USA counterparts so in reality - rebates tend to level the playing field.

I do suspect that GM USA will offer discounts to move inventory once the 2013 trucks show up.

@Jim - you are correct. The statistics to some degree can be misleading. Overall sales improvements are seen almost universally through all of the brands. GMC's Sierra, Silverado, Cadillac, and Canyon all seem to be loosing sales.

GM is in a bad situation. Long in the tooth designs and excess production. Profit margins will suffer.

@morparts broke mark-

thanks for quoting me.

Alpar site down for repairs?

Too stupid to come up with your own material?


The 2012 GM`s are already a tough sell being so outdated and with the competition having fresher and updated product. I wouldn`t buy one even with massive discounts so I`m not arguing as pro GM.

The frequently terminology would mean GM is likely losing it`s shirt on it`s pickups. The article doesn`t have percentage of profit and loss from across the market and focuses on an idividual dealer in one market but it is known that GM is stockpiling in order to do the factory change-over for the new model. Knowing this, buyers of GM trucks can simply bend the dealer over at will right now.

Overstock definately doesn`t help a cause.

Dont wrry the new silverado is going to be amazing just wait and see those sales just skyrocket!!!!


Moving 2012 GM`s is one thing but the carry-over 2013`s should be a real blast for them to get rid of.

The cost of the trucks here have changed but the sticker doesn`t reflect it and they choose to use huge discounts to get people in the door. You`re correct we`re paying closer to what our neighbours to the south are paying since our dollar is on par now.

I have a 2008 Silverado and had another in a fleet and am not at all happy with build quality of these trucks. This reason alone I won`t buy one but like I`ve said many times I would look at a new GM model and be open minded about it.

As of right now, the 2008 is out the door and I`m planning for a 2012 Ram 1500 in the fall. If GM decides to show us the new one before than I could wait if I felt it was worthwhile.

As Chrysler has built up an enviable record of month-over-month sales increases and steadily growing profits, it has also been building up its cash. At the moment, its cash, cash equivalents, and available credit lines amount to about $13 billion; money for expanding production, developing new products and hiring new workers.

In the first half of 2012, Chrysler spent an estimated $1.9 billion on product development and upgrading facilities, 58% more than it did in the first six months of last year.

Contrast that with Fiat: caught in the downward spiral of the European market, Fiat desperately needs new product, which means plant upgrades and money for engineering, tooling and training. On the other hand, Fiat has to conserve cash.

While Fiat Group reported $440 million in profits yesterday, it was all Chrysler. Without the contribution from Auburn Hills, the Italian side of the house lost $302 million.

Fiat has reduced its cash burn by idling plants and postponing fresh vehicles like the new Punto. It also was able to save a significant amount of money last year by closing the Termini Imerese plant on the island of Sicily.

Fiat is not hurting for money at the moment. Its holdings in cash and credit are higher than Chrysler’s: nearly $15 billion. But it can’t operate in the red long term and it can’t touch Chrysler’s money.

Unlike what happened in when Juergen Schrempp created the “merger of equals” and absorbed Chrysler Corporation’s multi-billion-dollar nest egg, Fiat is legally barred from using Chrysler cash for its own operations.

When the deal was struck for Fiat to assume control of Chrysler in 2009, the U.S. and Canadian governments added a condition that sequestered the American automaker’s cash. When Sergio Marchionne put together the financing deal that allowed Fiat to repay its government loans, a similar condition was included in the package.

Until the loans are repaid or renegotiated, “firewalls are up,” as Marchionne said during yesterday’s conference call with analysts.

While the situation possibly makes for perilous times for Fiat, it also means Chrysler gets to build up and retain the resources necessary to ensure its own future.

LOL! The GM folk keep smack talking! The 2013 Ram is right around the corner and they just had the best June since 2007! So alot of people are just waiting for them to come out! GM? Nothing new for awhile. And when it (the new GM) does come out it will be old already.

@MikesFX$ I mean FX4: Nothing too new on Fords for 2013. Just in 2013 buyers will have alot more choices, and those new choices aren't at the circle F dealership.

OOPS, meant July! Got all excited, just bought an RV!

Class leading fuel economy

Class leading payload

Class leading towing

Class leading technology: engine stop start, longer wheelbase, electric steering, active grille shutters, remote central locking, heat manager, fuel shutoff

Class leading features: Rambox, UConnect

Class leading safety

Class leading powertrains with 8 speed

Class leading frame

Class leading suspension

Class leading design



CLASS LEADING 2013 RAM!!!!!!!!!!!!!!

Ford has a new grill for 2013 and are #1 in sales.LOL

@Not really a hemi mexican made and Italian owned -

The interesting thing is that Fiat is planning on buying out all of the UAW shares which amount to 41%.
57% plus 41% equals 98%.
When Fiat buys out the UAW they will have controlling interest in every aspect of Chrysler. They can easily change what ever they want once that happens.
They could do an "end run" around the "you can't touch our cash" situation by officially merging the companies.
Guess who would still be in charge?

Fiat CEO Sergio Marchionne emphatically stated that,"Fiat did not come to the UNITED STATES of america with the presumption of being a teacher. What Fiat is doing is making it's technology available to Chrysler so that we can construct an industrial future together."

That technology is small gas engines from fiat. Remember Dodge is building darts in the U.S. and exporting them to countries around the world.

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