Posted by Mark Williams | August 1, 2012

Sales continue headed in the positive direction for the pickup truck segment, with Ford still dominating the dealership wars.
It's worth noting that after the first six months of the year, it looks like the average sales increase over 2011 numbers will be somewhere under 15 percent. And for one of the few times in the past 12 months, the GM full-size trucks are struggling to beat their 2011 monthly sales. Some outlets are questioning the risk GM is making in choosing to stockpile the current-gen full-size trucks in preparation of taking each of the three half-ton truck plants off-line as they make the needed changes to accommodate the next-gen 2014 Chevy Silverado. To date, the number of GM trucks in the supply pipeline is as high as we've seen in a long time.
As expected, the midsize Toyota Tacoma, Nissan Frontier and Chevy Colorado are doing very well, as the remaining Ford Rangers and Dodge Dakotas work themselves out of the system.
As good as these numbers are, they could be getting better, as it is not unusual to see stronger full-size truck sales numbers in the second half of the year, as buyers prepare for the coming winter months. Some analysts predict 55 percent of the year's sales to happen in the final six months, which puts us on target for one of the strongest truck-sales years in the last four.
 |
| Rank |
YTD Sales |
YTD vs. 2011
|
Year-Over-Year |
Monthly Sales |
vs. July 2011 |
 |
| 1 |
Ford F-Series |
+11.9% |
July 2012 |
49,314 |
+0.4% |
| 350,455 |
July 2011 |
49,104 |

| 2 |
Chevrolet Silverado |
+3.5% |
July 2012 |
28,972 |
-12.5% |
| 223,480 |
July 2011 |
33,121 |

| 3 |
Ram Trucks |
+22.8% |
July 2012 |
23,824 |
+17.3% |
| 162,405 |
July 2011 |
20,311 |

| 4 |
GMC Sierra |
+4.8% |
July 2012 |
11,105 |
-11.8% |
| 84,050 |
July 2011 |
12,596 |

| 5 |
Toyota Tacoma
|
+27.0% |
July 2012 |
11,350 |
+27.1% |
| 78,503 |
July 2011 |
8,929 |

| 6 |
Toyota Tundra |
+14.0% |
July 2012 |
9,176 |
+18.2% |
| 54,287 |
July 2011 |
7,762 |

| 7 |
Nissan Frontier |
+23.8% |
July 2012 |
5,611 |
+16.1% |
| 34,996 |
July 2011 |
4,832 |

| 8 |
Chevrolet Colorado |
+32.5% |
July 2012 |
4,096 |
+29.3% |
| 25,553 |
July 2011 |
3,169 |

| 9 |
Ford Ranger * |
-48.3% |
July 2012 |
413 |
-93.6% |
| 18,855 |
July 2011 |
6,410 |

| 10 |
Chevrolet Avalanche |
+24.0% |
July 2012 |
1,823 |
+12.5% |
| 12,825 |
July 2011 |
1,621
|

| 11 |
Nissan Titan |
+18.8% |
July 2012 |
2,028 |
+11.4% |
| 12,707 |
July 2011 |
1,821
|

| 12 |
Honda Ridgeline |
+48.3% |
July 2012 |
981 |
+160.2% |
| 8,250 |
July 2011 |
377
|

| 13 |
GMC Canyon |
+14.2% |
July 2012 |
720 |
-49.4% |
| 6,361 |
July 2011 |
1,422
|

| 14 |
Suzuki Equator |
-9.35 |
July 2012 |
167 |
-21.6% |
| 1,115 |
July 2011 |
213
|

| 15 |
Cadillac Escalade EXT |
-8.4% |
July 2012 |
163 |
-4.7% |
| 977 |
July 2011 |
171
|
* No longer in production but still being sold.
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