Most of the automakers are reporting strong numbers for August, especially when compared to last year. Percentage-wise, the Honda Ridgeline is leading the pack with relatively modest numbers, and Toyota seems to be making a strong push with the Tacoma and Tundra, doing well above 10,000 units per month each.
Most experts continue to attribute the sales increases to pent up demand, pointing to the growing number of permits taken out for new home construction. Pent-up demand is likely to continue to carry the fullsize segment to its best year since 2007. Ram and Chevy sales are still doing well but 2012 models are being heavily discounted to make way for the new trucks both will get in the coming months and year, respectively. Ford continues to be the leader of the segment with continued strong sales of the EcoBoost and naturally-aspirated 3.7L V-6, with a combined output for the half-ton versions with more than one of every two F-150s sold with a V-6. We suspect Ram will see a much higher take-rate for their 3.6L V-6 and TorqueFlite 8 combination when it hits dealers in November.
|Rank||YTD Sales||YTD vs. 2011
||Year-Over-Year||Monthly Sales||vs. August 2011|
|1||Ford F-Series||+12.9%||August 2012||58,201||+19.3%|
|2||Chevrolet Silverado||+3.6%||August 2012||38,295||+4.0%|
|3||Ram Trucks||+22.3%||August 2012||25,215||+18.7%|
|4||GMC Sierra||+5.5%||August 2012||14,495||+9.4%|
|6||Toyota Tundra||+20.7%||August 2012||11,347||+68.1%|
|7||Nissan Frontier||+22.2%||August 2012||5,464||+12.8%|
|8||Chevrolet Colorado||+36.5%||August 2012||4,222||+66.8%|
|9||Ford Ranger *||-55.3%||August 2012||198||-96.8%|
|10||Chevrolet Avalanche||+24.7%||August 2012||2,294||+28.2%|
|11||Nissan Titan||+12.0%||August 2012||1,907||-19.0%|
|12||Honda Ridgeline||+58.7%||August 2012||919||+329.4%|
|13||GMC Canyon||-1.6%||August 2012||702||-56.3%|
|14||Suzuki Equator||-10.1||August 2012||154||-15.4%|
|15||Cadillac Escalade EXT||-6.5%||August 2012||183||+5.2%|
* No longer in production but still being sold.