New Silverado Will Have High Country Luxury

2013-Chevrolet-Silverado-LTZ II

Reports are coming in hard and fast: GM will finally allow the new Chevy Silverado to get a new high-lux trim package, tentatively called the High Country trim level, to compete better with the premium Ford F-150 and Ram 1500 models. 

Automotive News reports that GM representatives did not discuss the new model in much detail with dealers at a recent national meeting in Las Vegas, but they did say they thought this new package would make a lot of Chevy fans quite happy. 

Current premium-priced packages in the half-ton segment can easily top $50,000 and have been more popular than many expected, especially when the overall economy has taken such a hard hit. The highest trim package for Silverado was the LTZ, but the new High Country (actually borrowed from the Chevy Blazer top-of-the-line SUV from over 30 years ago) will likely start between $5,000 and $7,500 above that low-$40,000 range. 

Expect GMC to expand its trim packages as well, as it has traditionally been the brand that buyers go to when they want more features and style. Many critics have long believed that the Denali package was not quite up to the levels of the competitive packages (like the Longhorn, Platinum or Limited) but this new Chevrolet package could also give GMC a chance to offer one or two more premium models as well. 

2012-Sierra-Denali II

Comments

How much nicer can they possibly make cars and trucks
these days? We've got to be getting close to the limit.

I agree 100 percent , but bling sells unfourtunley so to compete with dodge and ford they have too .Thats my .2 cents

How much more? A lot more and then more on top of that if you want to beat the others, not just be competitive! GM interiors are not even close to being nice so what are you even complaining about them being too nice?

First they have to making the interiors liveable. I wish they would have "bling" but this supposed to be a western theme. Unless you like the cowboy theme, you won't get your luxury interior on the Chevy. Got to go to GMC for that apparently. This is so irritating to Chevy fans!

Chevy fans will never be happy. You can't please all people all of the time.

Denali has been the top GMC trim for years, why not just up the level of luxury and slip something in below it?

I personally think much of these gizmos and gadgets are useless, but if you're a long hauler you need to have a comfortable ride with those things that help you enjoy trips and remain in touch with folks. So, if they're going to offer these things, they better be as good as the others or it's a wasted effort.

Too much bling. Not enough bling.

You can please some of the Chevy peeople some of the time, and some of the Chevy people all of the time, but you cannot please all of the Chevy fans all of the time.

I personally have NO use for a high luxury trim package, but some people do. I suppose that this is good for someone wanting a Chevrolet truck with this type of equipment.
I said it in another thread this morning and I am going to say it AGAIN. Now all of the FORD FAN GIRLS CAN HAVE THEIR BIG TALL GLAS OF STFU AND MOVE ON TO SOMETHING ELSE. THIS KING RANCH AND PLATINUM BS IS YESTERDAY'S NEWS. MOVE ON LADIES!!

but will it have a large interior like Ford's super duty?

In 2003 Ford added the King Ranch to its lineup. High Country or King Ranch style interiors are yesterday's news. It's all about the Platinum and Limiteds now. Chevy is 10 years late to the party and still does not have a Platinum fighter.

In 2003 Ford added the King Ranch to its lineup. High Country or King Ranch style interiors are yesterday's news. It's all about the Platinum and Limiteds now. Chevy is 10 years late to the party and still does not have a Platinum fighter.

Posted by: Jim Dandy | Sep 24, 2012 11:29:25 AM


Ford is totally ABSENT TO THE PARTY with a compact truck. Sounds like Ford is asleep at the wheel and neglecting the small truck customers.

This is bad news for Fiat-Ram fans who thought they would take out Chevy. Which would you rather have? An American Chevy High Output? Or an Italian Lorn Horn? If you said Chevy, that's the right answer!

I don't have any use for one of these altra high trim trucks, Ford makes 25K profit off every one they sell, and I just wouldn't throw money away like that no matter how wealthy I ever become.

You're not throwing it away. You are using it. If you're wealthy you have to spend your money or you just give it away in taxes. The extra $5k for the High Country or King Ranch style package is a write off. This is why I always say you have to have a business whether it is your full-time job or not.

@ James ,

How is the Ram an Italian truck ? Its an American truck....

Remember before the Italians they were partnered with Mercedes..

I dont recall anyone saying the Ram was a Mercedes Ram..Why do you now call it a Fiat Ram just because they are partnered with Fiat ? Makes no sense !!

Did you notice they put Fiat under the Chrysler Group,not Chrysler under the Fiat Group !

Hmmmmmmmmmmmm.....Good Luck Chevy!

@James,

Get a clue..the RAM is not italian nor was the RAM German when they were partnered with Mercedes !

dont forget 1 out of every 3 gm vehicles is made outside the US, the CEO even said that himself while addressing the folks in China.

On the who needs luxury in a pickup discussion, the reason I left Chevy(besides bad reaer ends and quality issues) was the interiors and exteriors, I went to Ram becuz I could a nice interior mid level trim with lots of options, when I priced the GMC(had to got there cuz silverado had no lux trim), they were over 50K, with no mid level options to mirror Ram or Ford, by the way this was back in late 08, here it is 2012 and Chevy is still lacking. I do hope they do well and catch up to the rest, better for us consumers

If Ram was merely partners why did senior management sue claiming they were taken over by Mercedes? Because you didn't realize the Germans took over Chrysler doesn't make it any different from what is happenign now. There is no partnership. The Ram brand is located in America but the company has been taken over by the Italians and will soon be 100% taken over. Simiarly Toyota makes the Tundra in America but can you buy stock in Toyota USA? No because it is Japanese.

Hemi,

To put it simply, Chrsyler is a part Italian company, that builds American cars and trucks.... for now.... soon it will be 100% Italian company.

We are confusing what the brands are vs what the company is.

Using your measure, Toyota USA which has a head office in Torrance, California. Many of their cars are American designed and built too... Suddenly this part of Toyota is an American company? Go out and try an buy shares in "Toyota USA".

Chrysler WAS an American company. It no longer is.

Luxo trims in trucks are not for anyone who uses his or her truck for working.

I currently use an F350 XLT Diesel to haul a 16-horse fifth-wheel trailer and I'm often up to my shins in mud and crud. It would break my heart to step into a luxo-trimmed truck and nasty up the insides.

I hope that all the truck makers put a real premium on their luxo-trims and lower the price of the workingman's trucks by the same amount.

We just traded my wife's 4Runner for a 2012 Jeep Grand Cherokee Overland with the 5.7 and the luxury leather trim and off-road package. Now THAT is nice! But my wife would kill me if I ever set foot in her Jeep with muddy boots on.

1) Mud is easier to clean off of leather than cloth.
2) Not everyone who uses their truck for work, works in mud. All weather mats protect the floors.
3) The higher-end trucks already subsidize the low end packages.


"Luxo trims in trucks are not for anyone who uses his or her truck for working."

Ike - I work my truck on gravel roads, grassy fields, and pavement. Why shouldn't I have a luxury truck because you work in mud? What you said makes no sense!

GM Inside News is reporting that the name High Country has some reference with the drug culture and marijuana. Does anyone know anything about this?

I heard just the other day that Ford was considering a new option package for the 150 series and Super Duty trucks. It is rumored to be called the "Brokeback Mountain Edition". Sounds kind of creepy to me to be honest.

This sounds wonderful. Maybe I can talk my stubborn and narrow minded dad into trading his unreliable spark plug spitting F-250. That thing is an embarrassment to our family!

1) Mud is easier to clean off of leather than cloth.

Leather cracks, scrathes and looks more worn

2) Not everyone who uses their truck for work, works in mud. All weather mats protect the floors.

Dust cloggs the seat vents, dirt can get in the electronic tracks and motors and so on.

I see the higher ups, the managers that walk through the site using those trucks, I very rarely see the workers them selves driving those trucks, they are always the more basic model. it makes no business sense to trash a 65k truck when a 40k one does the same with the same seats but different covering. Comfort is the main reason correct? same seat design same comfort... It is easier to wipe up something off leather for the most part, but once something sets its a heck of a lot harder to get it out of leather than cloth. Then again we are talking construction site stuff, ranchers are a little different breed it seems.

@Jim

Doesn't have a platinum fighter, did you go to dealer event and see something we didn't? How do you know what exact level this will go against? It could go western ala KR and leave Denali to take on Platinum, or it could compete against platinum, who knows.

The Silverado "Cheyenne" trim level has been available in Mexico for years.

Everyone crying for "ute's" and other Australian or Asian vehicles just needs to take a short trip south of the border. They have everything right there. Four door crew cab Rangers have been available for like 20 years. In fact, you can still get two door Ram Chargers. You can still get a Chevy Luv and El Caminos come in every brand

Tyler,
Western theme will compete against other western theme trucks.

Chevy may also use this to compete against Plats, but according to this, Chevy will not have a Platinum style to compete against the plats.

If they leave it to the GMC Denali, that just proves my point. If you're a Chevy buyer and want a luxury interior but not a cowboy truck you are out of luck.

Tyler, Not everyone who works their truck works in mud. That was the point. How did we go from working a truck to trashing it? You guys are unbelievable.

It will still be a crappy interior. Chevy can not build anything to save them from BANKRUPTCY!!!!

My 13 year old truck holds up better than these turds!

GM version 3.0 coming soon!

If GM hadn't gotten from the government a massive bailout for the UAW, I'd consider buying one of their products. I'll never own another GM product regardless of what happens to their interiors. I have never liked the idea of the corrupt feds picking losers and winners in the marketplace.

I am not quite sure what some of you mean about trying to buy stock in Toyota USA wouldn't you just buy stock in Toyota like any other company? http://www.ehow.com/how_5220880_buy-toyota-stock.html
This link would suggest that some Americans have or do have stock ownership in Toyota and some of the profits stay here.

A lot of people who buy these trucks are small companies or sole proprieters. There are no higher ups or managers. They are the manager! Working a truck doesn't mean it is trashed. Most of these hard working people will buy loaded luxury trucks for themselves because they double as an office or can be used to take out clients.

It's good to update the interior and perhaps exterior trim but they still need to fire the designers of that butt-ugly exterior. I want to be proud of what I drive and you'd never see me driving one of these on purpose.

gimmie more (g. m.)wont be around in 5yrs.30% owned by u.s gov. and canadian gov.

@nitro
"dont forget 1 out of every 3 gm vehicles is made outside the US"
Don't forget GM sells about 9 million vehicles world wide every year, 2.5 million in US. That means they make about 6 million in US exporting 3.5 annually.

"Current premium-priced packages in the half-ton segment can easily top $50,000 and have been more popular than many expected, especially when the overall economy has taken such a hard hit."
Who else has the money to buy luxury items when times are tough?

Nice to see Chevy er GMC listening to their customers.

H@Blob - what was it that you used to say? "GMC only gives you what you need".
How do you rationalize that new interior?

If you had a businesses and you had the chance to not only make money in your home country but also make money globally wouldn't you ? These narrow minded remarks, about how GM is also selling cars out side of the US is childish.
. Example Toyota and Mercedes ext. are based in Japan and Germany not only do they have plants in there home contries they build them abroad and the profits come back home

Yea, some people just are ignorant and have no understanding of economics or global economy.

"The Silverado High Country reportedly have some special leather, plenty of on-board technology and comfort features like heated/cooled seats, and a signature western feel, not unlike the western, luxurious styles of the King Ranch and Laramie Longhorn pickups. GM reportedly said “if it’s on the King Ranch, we’re going to have it.”

So here is your KR fighter. That will make some of you happy.
Not my style, but some like it. It makes me happy to hear that because I won't have to read cry baby comments.

http://wot.motortrend.com/lux-truck-chevrolet-silverado-high-country-edition-may-top-2014-silverado-lineup-265237.html

" GM reportedly said “if it’s on the King Ranch, we’re going to have it.”


You damn COPY-CATS!!!!!

You're right Frank,
GM reportedly will copy the round wheels and tires off of F150 also. Because as we all know Ford invented the wheel and ford engineers established that the Earth is round.

GM is PATHETIC, just like the RESIDENT TROLLS!

If you can not beat the 2012 F150 M/T TRUCK OF THE YEAR, then just join them. Hey, Chrysler joined!!!!

- Why is Frank at the keyboard?
- His chain is too long!

HAHAHA!

Why do people care so much about where the profits end up? It's the people who work on the assembly line where your loyalty should lie. These people spend most of their money and help the economy improve a lot more than profits do. And don't forget what good is Chevys profits if they put them into chinease or Korean plants?(just an example) I'd rather support the companies that open plants in North America that's profit benifitting us. Construction, engineering, assembly jobs etc...

I'm not saying there's anything wrong with profit or brand loyalty but we have to look at the big picture. Some of these argument would be ok 20-30 years ago. But it's a different world now where some Toyotas are American some Chevys are Asian and some dodges are Mexican ....

"Ford is totally ABSENT TO THE PARTY with a compact truck. Sounds like Ford is asleep at the wheel and neglecting the small truck customers."

Posted by Michigan Bob, today.

@Michigan Bob - Off topic of course, but actually, YOU were totally ABSENT TO THE PARTY when we discussed this the past few days. Speaking of which, where are those compact trucks?

2015??? Anything can happen by then and any global mid-size OEM can them on a boat with a 'complete knock down kit' right now. This obviously this includes GM, but it would steal some of the next gen Silverado and Sierra's thunder.

Back on topic - Why are you trying to steer us away from GM's obvious blunder? Where have they been?

I hope the seats offered by Chevy are better then what Ford offers in the King Ranch. My back is still hurting after a trip from Pennsylvania to Denver and back in a one ton Ford King Ranch. You can have all the luxury you want inside the cab, but when the truck ride is harsh and jolts the guts out of you like the Dodge and Ford one tons do, what good is all that luxury in the cab?

"The higher-end trucks already subsidize the low end packages."

That is pure, unadulterated bull sh!t. I have a fleet of trucks for my business, (that I built without government help I might add), and every truck I own now or have owned in the past was not subsidized by the higher end packages.

The higher end packages just mean more profit margin for the manufacturers, no matter the brand. The basic truck costs X-amount to build that you cannot get below.

And since all trucks have to sell for at least what it costs to make them, and all trims contain the basic truck, the added trim and padded costs are what make the higher trims more lucrative in terms of higher profits, for the manufacturer.

It would be nice if the higher end trims subsidized the lower end trucks, but alas, whoever made that comment is misinformed or laboring under the wrong impression of how trucks are priced.



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