Reports are coming in hard and fast: GM will finally allow the new Chevy Silverado to get a new high-lux trim package, tentatively called the High Country trim level, to compete better with the premium Ford F-150 and Ram 1500 models.
Automotive News reports that GM representatives did not discuss the new model in much detail with dealers at a recent national meeting in Las Vegas, but they did say they thought this new package would make a lot of Chevy fans quite happy.
Current premium-priced packages in the half-ton segment can easily top $50,000 and have been more popular than many expected, especially when the overall economy has taken such a hard hit. The highest trim package for Silverado was the LTZ, but the new High Country (actually borrowed from the Chevy Blazer top-of-the-line SUV from over 30 years ago) will likely start between $5,000 and $7,500 above that low-$40,000 range.
Expect GMC to expand its trim packages as well, as it has traditionally been the brand that buyers go to when they want more features and style. Many critics have long believed that the Denali package was not quite up to the levels of the competitive packages (like the Longhorn, Platinum or Limited) but this new Chevrolet package could also give GMC a chance to offer one or two more premium models as well.