GMC trucks took over Times Square in New York this past week, as part of a promotional event to make people aware that GMC is the official vehicle of the NFL, as well as Monday Night Football. 32 pickups, one for each different football franchise, packed the New York City streets to promote the connection.
How much capability does that many GMC Sierras represent? Using a Sierra 1500 extended cab with the Vortec 5.3-liter V-8 and a standard bed length as an example, 33 trucks equal 62,964 pounds of payload, or the weight of 67,162 footballs (weighing 15 ounces each, as required by the NFL rulebook). Thirty-three Sierras would have 320,100 pounds of towing capacity, or the weight of 1,067 NFL linemen if each weighed 300 pounds. GMC had several NFL pros on hand (like wide receiver Amani Toomer) to promote the event and connect with fans that happened to be in NY.
Throughout the 2012 NFL season, GMC will promote its "Never Say Never" campaign, which will include weekly contests allowing fans to vote on their favorite plays, interact with football stars on social media and have opportunities to win a GMC vehicle of their choice. Fans also can win tickets to various Monday Night Football games or even a trip to Super Bowl XLVII in February.
Football fans (and GMC fans) can learn more by clicking here.