Nearly 200 dealers gathered Oct. 24 at the Palace of Auburn Hills in Michigan to take delivery of the new 2013 Ram 1500s ready for dealerships across Michigan, Ohio, Indiana and Kentucky.
“The new Ram 1500 is the truck folks are talking about,” said Fred Diaz, President and CEO Ram Truck Brand and Chrysler Mexico. “Customers are returning to the pickup-truck market. With best-in-class 25 mpg fuel efficiency and other class-exclusive features, buyers have been anxious to get behind the wheel and check the Ram 1500 out for themselves.”
The event is one of several across the country that the automaker is hosting as part of the truck’s official launch. “Dealer drive-away events give the Ram team an opportunity to pass the energy onto our dealers and see them react firsthand to the new 2013 Ram 1500,” said Bob Hegbloom, director of Ram Truck Brand.
The vehicles were ready for pick-up in a large parking lot where 170 Ram 1500 Big Horn editions, the most popular Ram model nationwide, waited to be driven home. Depending on the location of the dealer, the vehicles being driven away will be available for test drives and on sale by the weekend or sooner.
“Ram 1500 production began just a couple of weeks ago, and our dealers are really excited to get them,” Diaz said. “The 2013 Ram 1500 is setting a new standard for the industry.” Never shy about hyperbole, Diaz is clearly excited to get production trucks into dealers' hands.
The dealers took possession of all 170 Big Horn Rams parked nose to tail, all with list prices in the $40,000 range. Ram Trucks had another event like this for the Texas region and given the response from dealers, they're likely to have more of these events in the future.