By Dave Lee
Ford's "We Own Work" online campaign, which collects and shares stories of Super Duty owners who use their pickups for tough tasks both business and personal, is being extended to the entire F-Series.
It's part of a strategy to promote the F-Series as a truck whose market share covers a wide swath of industries. Citing R.L. Polk data, Ford says the F-150 holds 62 percent market share in road and highway maintenance, 68 percent in hazardous materials work and 67 percent in the oil pipeline industry. Scroll down to the bottom of this post to see the full breakdown across 12 industries.
" 'We Own Work' is a direct reflection of Ford F-Series leadership across tough jobs in a variety of industries demanding strength and durability," said Doug Scott, Ford Truck Group Marketing manager. "Both Super Duty and F-150 have dominant positions in their respective segments across industries where dependability and durability is core to getting the jobs done.
"For F-150, we tend to see a higher mix of personal use than with Super Duty," he continued. "But to the truck, there is no difference between towing a trailer full of environmental conservation equipment or a pontoon boat. It's all work, and Ford holds an equity stake in getting the job done, whether the end result is work or play."
For the full release, click here.