GM has created a new discount program to help global non-profit organizations in poorer countries carry out various types of humanitarian projects, and it's doing it with the new Chevy Colorado pickup (soon to be sold in the U.S.) and TrailBlazer SUV (not for the U.S.).
The Aid and Development Program will offer customized GM vehicles — basically with a heavy-duty towing, hauling and cooling option package — through the International Fleet Sales department and will provide all the after-sales support.
“General Motors has a growing lineup of vehicles engineered to meet the unique needs of the world’s emerging markets,” said Mark Barnes, GM International Operations vice president of Sales, Marketing and Aftersales. “By working with International Fleet Sales, we look forward to helping NGOs fulfill their important mission with reliable, high-quality transportation.”
The first customized products could be just the beginning in a new relationship between GM and many needy NGO groups. The two vehicles were selected because of their global production and support characteristics, as well their body-on-frame architecture that makes them well-suited for rough-road and load-carrying capabilities.
It remains to be seen whether or not this means the new Colorado or GMC Canyon will offer a more rugged bare-bones work-duty special option package when the new trucks debut, likely sometime in the next eight or 10 months. But it sure would be nice, especially if they can keep a well-equipped extended-cab model under $20,000 and a base four-door under $23,000.