We've known Fiat is bringing over its Euro-sourced commercial vans to compete better with the Ford Transit and Transit Connect, but we didn't know what they were going to be called. Additionally, we've seen camouflaged full-size Fiat vans running around Detroit but nothing yet from the smaller Doblo.
It looks like that's about to change. According to Car and Driver, which caught Fiat applying for a few name trademarks, it looks like the new vans will be called the Promaster (fullsize) and Promaster City (midsize). These two new models will also be matched with the current Ram Cargo Van, which is based off the Dodge Caravan.
This segment looks like it will explode, as Ford (with the Transit and Transit Connect) and Nissan (with the NV and NV200) are getting ready to update and/or reveal new models in the next several months. Likewise, we've heard some rumblings that Hyundai/Kia may also be thinking about introducing a large and small van to the U.S. market.
Whether or not the name Promaster will resonate with small business and other commercial fleet buyers remains to be seen. No word to date whether the Strada mini-pickup would be part of Fiat's new-vehicle assault, either.