Look for more specialty option packages from Ram Trucks as Chrysler continues to search for more creative and eye-catching ways to create buzz for its new vehicles.
The strategy of offering unique option packages for select models has probably been most successful for Chrysler with the Jeep brand, as themed models targeted at the military, video gamers and desert and snow enthusiasts have sold quite well.
The focused packages have helped Chrysler increase volume and market share across its lineup. These packages also offer the added benefit of making more money (and profits) for the respective brand. In many cases, Jeep's premium packages can add as much as $6,000 to $8,000 to a normal transaction price. Buyers seem to like the appeal of a limited production run, ensuring they're not likely to see many vehicles exactly like their own.
Chrysler will continue with special packages like the Red Wings Edition Ram pickup and many more, according to Automotive News. There's no word whether those specific models will follow more regional sports-themed packages or if they'll follow the Jeep model with select runs on more "truck appropriate" styles.
We'd be happy to pass along any suggestions you might have if you want to offer any ideas about what the next Ram 1500 special option package should look like and be called (as long as the ideas are within the boundaries of common decency). Fire away.