Ram Truck has officially announced it will develop a new full-size van for the North American market called the Ram ProMaster but will not release images or specifications of the exact product until later in 2013.
The full-size van, the newest asset in the newly born Ram Commercial division, will go on sale near the beginning of the third quarter in 2013. PUTC readers have been seeing spy photo stories of the Fiat Ducato (the ProMaster's name in Europe) for several months. No announcement has been made about a smaller Transit Connect-fighter, currently running the Fiat Doblo marque.
Joining the smaller Ram Cargo Van, the 2014 Ram ProMaster will compete with other full-size commercial vans in the U.S. market, such as the Nissan NV, Mercedes-Benz Sprinter and the coming Ford Transit.
"The Ram ProMaster further strengthens our commercial lineup, offering a full line of work trucks and vans," said Fred Diaz, Ram's president and CEO. "As the Ram Truck brand continues to gain share and grow sales in the retail truck market, we will be just as aggressive in our goal to be a commercial truck market leader.
"We feel that from a product-feature and launch-timing standpoint, the all-new Ram ProMaster van is going to be a home run with commercial customers," added Diaz. "Our relationship with Fiat, one of the world’s foremost commercial truck makers, has given us access to great products and technology that will resonate with our U.S. and Canadian Ram Truck customers."
Based on the Euro Fiat Ducato, the Ram ProMaster will have a significantly redesigned face with familiar Ram styling cues, and the Ram Truck guys assure us they'll be offering multiple features and powertrains tailored to North American commercial customers.
The word on the street is the coming Ford Transit is likely to debut at the North American International Auto Show (Detroit, MI) in January, while the ProMaster is more likely to show up at the Chicago Auto Show or NTEA Work Truck Show later next year.