And the winner is ... the Ford Ranger, according to Britain's 4x4 Magazine. It has accorded Pick-Up of the Year 2013 accolades to the not-quite-full-size Ford that we don't get on this side of the pond.
"Ford's new Ranger has significantly raised the bar in the pick-up market," said Nigel Fryatt, 4x4 Magazine editor. "Our extensive test showed the variety of products that are now on the U.K. market, and the Ranger topped them all with better overall ability, superb ride quality and an interior that makes it hard to believe this is a commercial vehicle. Indeed, no other pick-up came close in terms of interior comfort and specification."
Big deal? Or not big deal? After all, what do the British really know about pickup trucks?
Well, it seems they're learning, and quickly.
The U.K.'s pickup truck segment now includes eight vehicles — hey, that's nearly as many as we still have in our market. Pickup (or pick-up as the Brits put it) sales volume in the U.K. has increased by 25 percent in the last three years.