Ford Raptor: A Favorite Toy

Raptortoy

Turns out the F-150 isn't Ford's only best-selling truck. The blue oval brand has announced that its Raptor has replaced the Hummer as the "most sought-after licensed truck" when it comes to children's toys and video games.

Oh, and sales of such Raptor toys grew by 20 percent in the last year.

Ford reports that Raptor toys include Mattel's Hot Wheels and Matchbox versions of the off-road pickup and Fisher-Price's Raptor Power Wheels Ride-On.

Additionally, Electronic Arts features the Raptor in its best-selling "Need for Speed: Most Wanted" racing video game and Microsoft's "Forza Motorsport 4" tells Ford that Raptor is one of its most downloaded vehicles for its racing simulator game.

"We knew we had a winner on our hands when we first introduced Raptor to the toy and video game companies three years ago," said Mark Bentley, licensing manager for Ford Global Brand Licensing. "Licensing executives from all the top brands immediately understood Raptor's potential and moved quickly to sign agreements with Ford Global Brand Licensing. They have not regretted that decision."

Raptor isn’t limited to toy trucks, remote-controlled trucks and video games, Ford reports there are Raptor 3-D puzzles and even sketchbooks. Ford also says licensing companies in Canada, Germany, Japan, China and Brazil have obtained permission to produce Raptor replica toys.

"Raptor products can be found in nearly every major distribution channel," Bentley added. "From toy retailers such as Toys R Us, Walmart and Target, to hobby stores such as Hobby Lobby, Michaels, smaller independent retailers, drug store chains and dollar stores, Raptor is everywhere."

Comments

The all-new 2013 Ram 1500 is in good company – the full-sized pickup truck was recently named to the Consumer Guide® Automotive annual list of “Best Buys” for 2013

http://blog.ramtrucks.com/features/2013-ram-1500-receives-consumer-guide-automotive-best-buy-award/

“We are honored to have five of our vehicles, including three Dodge vehicles, recognized by Consumer Guide Automotive as Best Buys for 2013,” said Doug Betts, Senior Vice President – Quality, Chrysler Group. “These awards are proof that Chrysler Group creates cars, trucks, crossovers, minivans, and SUVs that both customers and critics appreciate.”

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@HEMI,

You need to stop, enough is enough, seriously. Please post topic related.

We are all really fed up, please STOP TROLLING!!!!

@ Hemi
What does that have to do with this article?? Do you really think anyone cares about your Ram comments and links in articles that have nothing to do with Ram?

Must be alot of work to be a Ford hater to put so much energy to your trolling..lmao

Back on topic I almost bought my son the Traxxas Raptor at the LA Auto Show its pretty cool. I think i will buy 2 one for each of us to race around, I am 36 but still like to play with toys like this!

http://traxxas.com/sites/default/files/5806-Raptor-Action-blue.jpg

@Mikes FX4

I got that same r.c. before the Raptor version came out. If I had the choice when I bought mine I think I would have got the Raptor body. When the body I have now wears out it will be replaced with that.

To whomever moderates these blogs, can something be done about the off topic trolling by a few of the people, or the one person posting under a few names?

My bad. I actually thought this post sad Ram Power Wagon!

said Ram Power Wagon!

Ford continues to build their truck base and Ford brand. Chevrolet continues to fail by the hand of GM.

@ Scout
Do the Raptor bodies come painted already?

So, how much wheel travel does this Powerwheels Raptor have?

Makes perfect sense. A little boy's favorite toy becomes the big boy's favorite toy.

@Frank,
Shut up. You never post topic related either, troll boy!

@ Mikes FX4

As far as I know the only way to get one already painted is to buy a new truck. I'm pretty sure replacement body's come clear with the Raptor decals.

This is what I was able to find so far.

http://www.amazon.com/gp/product/B004HY5N48?ie=UTF8&tag=projectslash-20&creativeASIN=B004HY5N48%20target=

Nothing wrong with this. A little boy wants to drive a truck like his father or grandfather. hen I was 4 my grandfather bought me an Allis Chalmers pedal tractor with a wagon and an umbrella just like his big tractors. I loved that tractor and have fond memories of my grandfather. Today there are little girls who would enjoy this too. This is a great Christmas present.

I bet this toy would outlast the real Ford Raptor. The Raptor is all looks and not practical for the everyday person. What a waste of money to market a truck like this. Small production volume is not a good investment. That is why the Hummer disappeared. I guess Ford has to learn the hard lesson with their own lack of smarts. Just look at their full size suv products, failure trying to compete with GM's suvs. Lincoln failure trying to compete with Cadillac. Then they build a pickup that they will not offer a 100,000 mile warranty like GM does. Oh maybe it is because of the high cost of owning a Ford truck because of repairs. Let the customer pay for the repairs so Ford motor company does not have to. Funny, how you cannot fix stupid.

Very intelligent post Greg, yea f'ken right, get over yourself damn troll.

It appears when the weather turns nasty the wankers come out. This is unfortunate.

This is a toy and we still get assinine comments, I can't believe it. These kids making these comments probably still have Matchbox pickup trucks alongside their parents' computer. Or maybe they are upset they didn't get one for Christmas.

@Jeff S
Thanks for your Christmas comments, I hope you had an enjoyable Christmas.

Thanks Big Al I had a very nice Christmas. If I were a young lad again I would be thrilled to get one of these. I have see kids in my neighborhood driving Hummers, Raptors, Corvettes, Cads, and Mercedes miniature electrics and enjoying them. Years ago I gave the neighbor's son a red remote version of the IH crew cab pickup based on the large IH trucks now discontinued and he love it. When I bought it at Sam's Club an older man in line commented that he liked it and that he wouldn't mind having one for Christmas.

@Greg

For marketing in a hard small volume market their doing a good job so far. This article proves it has moved beyond the actual vehicle to the toys and game market aswell as you are wrong. Kids want what they look up to end of story. Let it be.

@Frank, Expressing Anger Can Add Two Years to Person's Lifespan

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RAM!!

@hemi man dodges sucks.

"I was 4 my grandfather bought me an Allis Chalmers pedal tractor with a wagon and an umbrella just like his big tractors. I loved that tractor and have fond memories of my grandfather."


So true. I was thinking of getting the little mower that matches my riding mower for the kids. They like when I would let them sit on my lap as I drove around on the lawn tractor. The place I got mine has the little battery powered ones that look almost identical but smaller. Now if they would put some blades on it I would never have to mow the lawn again.

@Frank & you tube haul king, Raptor competes against the Ram Power Wagon and the Ram Runner.

Many people are watiing for the rumored Ram Power Wagon with the 6.4L.

Any news if the 6.4L is coming for trucks?

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RAM

2014 Predictions

Dom, who made some predictions which have come true, said in June that there would be a 6.4 Hemi option for the Ram heavy duty trucks, along with a new transmission to compete with the GM’s Allisons. (We expect an Aisin, which Dodge already uses.) In August, MoparNorm spotted gasoline-powered Ram 4500 and 5500 chassis cabs being tested.

ttp://www.allpar.com/trucks/ram/2014-heavy-duty.html

2014 Predictions

Dom, who made some predictions which have come true, said in June that there would be a 6.4 Hemi option for the Ram heavy duty trucks, along with a new transmission to compete with the GM’s Allisons. (We expect an Aisin, which Dodge already uses.) In August, MoparNorm spotted gasoline-powered Ram 4500 and 5500 chassis cabs being tested.

ttp://www.allpar.com/trucks/ram/2014-heavy-duty.html

2014 Predictions

Dom, who made some predictions which have come true, said in June that there would be a 6.4 Hemi option for the Ram heavy duty trucks, along with a new transmission to compete with the GM’s Allisons. (We expect an Aisin, which Dodge already uses.) In August, MoparNorm spotted gasoline-powered Ram 4500 and 5500 chassis cabs being tested.

http://www.allpar.com/trucks/ram/2014-heavy-duty.html

Power Wagon needs the Cummins and the Raptor needs the Power Stroke (yes, even if it is a half-ton chassis).

@ HEMI

You seriously make Ram owners look bad, very bad. I know you think you are doing good trying to throw the Ram in every other trucks article but it makes me not even want to say I am a Ram owner when people like you are Ram owners as well. I usually don't post but it's getting to the point to where I want to just clear PUT.com off my bookmarks bar all together. I surely wish some mods would fix this before I get really sick of this childish nonsense. Sorry everyone for this, but not every Ram owner is this way.

As far as the topic, cool truck, but I like the Ram truck version that I got my son is better.

"I know you think you are doing good trying to throw the Ram in every other trucks article but.... Sorry everyone for this, but not every Ram owner is this way. ."

O really? Pot meets kettle.

"As far as the topic, cool truck, but I like the Ram truck version that I got my son is better."

Another Ram guy can't help but to throw Ram into every article - my Ram is better, yada, yada, yada. Not that there is anything wrong with that.

But why would you delete PUTC? Read the site for the articles, not the comments. Don't like the comments, don't read them.

@SA-TX5.7

I came on this site 9 months ago and was cool to all.
Then TROLLS like Lou, Frank, cory, Keith started in with their Ford truck bull after there precious ford got whipped by the Ram Runner. I am not the only one using the hemi name on this site.In fact someone is posting under my name at times. I could car less what you think of Ram or Dodge. I had a P.O.S Ford once it burned from a faulty switch and I lost thousands.

P.S. I can post what ever I want on here so kiss my @$$!

All Guts

All Glory

All best in class Ram!

Posted by: HEMI V8 | Oct 10, 2012 11:02:00 PM

Say something clever here. Or not. You decide.

Why are we wrighting about toys anyhow? Thought this was a truck site for serious folks. Apparently not.

@SA-TX5.7
Hemi isn't a Ram owner or from what I can gather an owner of any pickup. He's a disabled dreamer.

He also isn't a Ram fan, he appears to be a Ford fan trying to make Ram look bad. He has succeeded in making Ram people look foolish though.

Hemi keeps on talking about buying a PW but is unemployed and broke. He is also disabled with Fragile X syndrome. With this syndrome you never develop the ability to interact with others, you are also of lower intelligence and generally have an interest in which you can memorise the details of a single topic ie, trains, planes, music, Hemis etc. Smart people with Hemi's diability are generally termed a savant or learnered idiot.

If you don't believe in what he does he then tries to belittle you. If that doesn't work he goes on posting endless Fiat/Ram crap which generally has nothing to do with the articles at hand.

I do believe his comments should be filtered until he realises he is a real disruptive jerk.

This does not surprise me coming from Ford. They have to claim best selling in everything including toy trucks just to make themselves feel bigger and more manly than any other manufacturer. More than likely they do this to distract everyone from seeing how grossly outdated their trucks really are. Anyone with sense knows what the best truck on the road is right now. RAM!

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BEST TRUCK ON THE ROAD
DON'T COUNT PLASTIC TOYS TOWARDS SALES
100% BETTER THAN FORD
RAM

@HEMI,

You need to stop, enough is enough, seriously. Please post topic related.

We are all really fed up, please STOP TROLLING!!!!

Posted by: Frank | Dec 26, 2012 1:25:03 PM

Frank you are a total hypocrite! You come in here and troll daily saying negative things about other people and what they drive. You are like the pot calling the kettle black....pathetic! Go crawl back into your hole TROLL BOY!

@Scout --Not entirely a bad idea. My grandfather also bought an Allis Chalmers tractor mower when I was a teenager which I used to mower his yard and his pasture which amounted to 3 or 4 acres. Sounds like a plan Scout, get them interested when they are young.

I could car less what you think of Ram or Dodge. I had a P.O.S Ford once it burned from a faulty switch and I lost thousands.

P.S. I can post what ever I want on here so kiss my @$$!

All Guts

All Glory

All best in class Ram!

Posted by: HEMI V8

What's in class Ram? You mean best hwy mpg with the lowest payload and towing and most dangerous truck on the road?

While the power wheels are cool looking, and my kids both wanted one, I refused to buy them.

I bought my kids REAL motorcycles instead. You can find great running, solid, used bikes for the same price. They are so much more durable, fun, teach actual skills, and hold their value for resale as the kids outgrow them.

Greg - Offering the Raptor is a smart decision on Ford's part because it is highly profitable. Building it on the high-volume F-150 platform using many, if not most, of the same parts as any other F-150 makes the additional cost of producing a Raptor rather small compared to its profit margin(north of $10,000 per truck, no doubt, and it wouldn't surprise me if it was closer to $15,000 per truck). The truck basically markets itself, too - look at all of the chatter on the Web about it. The truck itself may be relatively low-volume, but its commonality with the more mainstream F-150 makes building it a smart decision ... and it's a great halo truck for the entire F-150 line.

That being said, if the Raptor was a truly unique vehicle - its own platform, its own engines, its own sheetmetal, its own interior, its own dedicated assembly plant, etc. - I would fully agree with you that selling it wouldn't be a smart decision because Ford would never make any money on it. In this business, you have to have volume to make money on a vehicle; the Raptor is profitable because of its F-150 roots.

It could be argued that the one who didn't make a smart decision was GM, as it has nothing to compete against the Raptor and the Power Wagon ... but that's another discussion. :-)

Greg - Offering the Raptor is a smart decision on Ford's part because it is highly profitable. Building it on the high-volume F-150 platform using many, if not most, of the same parts as any other F-150 makes the additional cost of producing a Raptor rather small compared to its profit margin(north of $10,000 per truck, no doubt, and it wouldn't surprise me if it was closer to $15,000 per truck). The truck basically markets itself, too - look at all of the chatter on the Web about it. The truck itself may be relatively low-volume, but its commonality with the more mainstream F-150 makes building it a smart decision ... and it's a great halo truck for the entire F-150 line.

That being said, if the Raptor was a truly unique vehicle - its own platform, its own engines, its own sheetmetal, its own interior, its own dedicated assembly plant, etc. - I would fully agree with you that selling it wouldn't be a smart decision because Ford would never make any money on it. In this business, you have to have volume to make money on a vehicle; the Raptor is profitable because of its F-150 roots.

It could be argued that the one who didn't make a smart decision was GM, as it has nothing to compete against the Raptor and the Power Wagon ... but that's another discussion. :-)

Posted by: Glenn | Dec 27, 2012 1:22:57 PM


Built on the F-150 platform?? Maybe that's why the frame folds in half like a wet noodle!!!

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TOUGH AS NAILS FRAME AND SUSPENSION
100% BETTER THAN ANY OTHER FULL SIZE TRUCK
RAM TRUCKS

@Big Al, I do believe his comments should be filtered until he realises he is a real disruptive jerk.

Posted by: Big Al from Oz | Dec 27, 2012 5:28:27 AM

Looks like you have me confused with someone else.
Doesn't surprise me. Your dazed and confused period.lol


Does this Power Wheel Ford Raptor SPONTANEOUSLY combust like the real F150 does?
http://www.youtube.com/watch?v=839kQJoi1kw


@Hemi V8
You have branded yourself as an obnoxious person. On the very rare occasion you can contribute some meaningful input. But on average most of you posts are immature.

The other Hemi's whether they are you or not seem to run with the same meaningless theme.

As you have stated in the past you don't care what you post that you are free to post what you want.

Freedom is great until it impacts on others. There are many in our society who hold the same view as you with little consideration towards others.

P.S. I can post what ever I want on here so kiss my @$$!

All Guts

All Glory

All best in class Ram!

Posted by: HEMI V8

Well said.

@Big Al from Oz - Agreed. Freedom of Speech is an inalienable right, BUT the truth is, we must respect our rights and use them wisely. One forgets that one's rights are void if they are used in such a way that impacts another person's rights. Example: One cannot say hateful things against a minority.
These childish bloggers forget that this site is PRIVATELY owned. They give us the PRIVILEGE of posting on this site. That PRIVILEGE can be REVOKED at any time.

Neat little toy but I'd have to agree with Dav. A child sized used dirtbike or quad can be purchased for a similar price to one of these.
Each to their own choice.
That seems to be lost on many of these bloggers as well.

yea! this would make a good comparo to the tacoma baja and Ram outdoorsman!

WHOOOPPPPTEEE FRICKIN DOOO!!!! The CRAPTOR is selling good in the toy market. Who gives a rat's behind?? Of course Ford will try to capitalize on it to try to make themselves look better. I bet the Ford girly girls in here are buying them up like hotcakes to train their little tikes to be rabid Ford fantatics just like them. I wonder...does the frame on this one fold in half like the real truck does? LMAO

I guess I'll be the only one to keep on the subject here.

And with that said, being a serious model collector, I have both the Matchbox and Maisto versions of the Raptor. The Matchbox and Maisto's 1:18 version are spot-on, while Maisto's 1:64 version is kind of BLAH, considering it has smonked windows and no interior. The Hot Wheels version is a joke, because it's a typical Hot Wheels-an overblown, over-the-top Baja racer, and not worth the money.

@imoore - I haven't seen any models of the Raptor. I've seen some RC toys and that is about it.
I wonder if this is where Ford spent their hybrid Tech government loans?

@Michigan Bob - how are you, long time no see. You are a breath of fresh air compared to the Rambo Motard Sheep herders.
Actually breath of fresh air is hyperbole. More like a SBD versus basso profundo flatulence.

What do you thing of the new Chevys?

Just let this Hemi goon ramble on. He is abviously very excited about owning a truck. GM ,Ford have all had thier improved truck of the year awards. These awards don't mean anything in the real world. In 2010 i bought the Ram HD, it was Truck of the year that year, after 1 year i had so many issues with it i changed to another truck brand, been very happy with my new choice.
There is so much crap being posted on this site , Hemi is obviously bored waiting for his Ram to be repaired and has nothing better to do than post about how cool his Fiat is.

@Lou,

You can find the Matchbox and Maisto Raptors at your local department store, grocery store or Toys R US, or go to Amazon.com or EBay and key in the Words Matchbox or Maisto, along with Ford Raptor Diecast. Or, I can spare a couple.

As for the new Chevrolet and GMC, I think GM could have spent more time on the exterior redesign. It's passable, but kind of dull. I like the 1967-72 and 1988-98 styling better.



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