Turns out the F-150 isn't Ford's only best-selling truck. The blue oval brand has announced that its Raptor has replaced the Hummer as the "most sought-after licensed truck" when it comes to children's toys and video games.
Oh, and sales of such Raptor toys grew by 20 percent in the last year.
Ford reports that Raptor toys include Mattel's Hot Wheels and Matchbox versions of the off-road pickup and Fisher-Price's Raptor Power Wheels Ride-On.
Additionally, Electronic Arts features the Raptor in its best-selling "Need for Speed: Most Wanted" racing video game and Microsoft's "Forza Motorsport 4" tells Ford that Raptor is one of its most downloaded vehicles for its racing simulator game.
"We knew we had a winner on our hands when we first introduced Raptor to the toy and video game companies three years ago," said Mark Bentley, licensing manager for Ford Global Brand Licensing. "Licensing executives from all the top brands immediately understood Raptor's potential and moved quickly to sign agreements with Ford Global Brand Licensing. They have not regretted that decision."
Raptor isn’t limited to toy trucks, remote-controlled trucks and video games, Ford reports there are Raptor 3-D puzzles and even sketchbooks. Ford also says licensing companies in Canada, Germany, Japan, China and Brazil have obtained permission to produce Raptor replica toys.
"Raptor products can be found in nearly every major distribution channel," Bentley added. "From toy retailers such as Toys R Us, Walmart and Target, to hobby stores such as Hobby Lobby, Michaels, smaller independent retailers, drug store chains and dollar stores, Raptor is everywhere."