GM has just revealed a new 2014 Chevy Silverado 1500 website to highlight many of the new features and technology in the new light-duty pickup. It includes rolling footage of engineering testing, testimonies from testers and detailed descriptions of each of the changes made for 2014.
The new website is deep and wide with content, photography, 3-D-type graphics and videos, and, as you might expect, eventually leads you to the act of building and potentially ordering your own "perfect truck." Of course, we still don't have many of the specifics related to the three engine choices or how much it can tow or carry, but we're told that will come later and be added as the information is made available. However, there are several areas you can scroll to that give a general idea how much the vehicle is able to tow, represented by various trailer images.
Some of our favorite aspects of the site include the amazing, multidimensional photography, the different information screens that provide various areas to explore and that you can get recommendations on exactly which truck combinations will fit with exactly what you like to do, carry and/or tow.
This new type of website is specifically designed for Silverado customers and those interested in learning how this truck was developed. It seems to offer more information about this new truck than any other competitive full-size half-ton sites have ever done before. Brochures about the new website will be passed out at the 2013 North American International Auto Show in Detroit (for its debut to the public), pointing consumers there to provide feedback. As to GMC, it will offer a more traditional web experience to their customers. Take a look and let them know what you think.